All Posts Tagged Tag: ‘Facebook’

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

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Facebook ‘Powerball’ Scam Screws Woman out of $10K

Neither Facebook nor its CEO Mark Zuckerberg are ever going to give you money, unless you’re a charity – then you might get a fat donation from Zuck. But for average, everyday people on Facebook, anyone claiming to have money for you is lying. Most of us would reply duh to that – but some of the oldest scams in …

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Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and businesses worried sees Facebook showing people more content from their friends and less from Pages, at least for those who …

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Facebook Talks ‘Anthology’ And Other Video Efforts

Facebook just announced the launch of Anthology, a new marketing program that gives brands access to a group of well-known video publishers to improve the quality of video ads. This group of publishers includes Vice Media, Vox Media, The Onion, Funny or Die, Electus Digital, Oh My Disney, and Tastemade. “As video consumption continues to grow on Facebook, it is …

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Zuck Discusses Facebook Search On Earnings Call

Facebook reported its Q1 earnings on Wednesday, and while it wasn’t talked about a great deal, the subject of Facebook’s efforts in search did come up during the ensuing conference call. In his prepared remarks, CEO Mark Zuckerberg mentioned that Facebook is now seeing over a billion mobile searchers per day. The mobile search number is noteworthy for a couple …

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936 Million Users Get on Facebook at Least Once a Day

Facebook just reported its first quarter earnings, and the company says its daily active users are approaching a billion. According to Facebook, 936 million users check the site at least once every day – 798 million do so on mobile. If you want to know just how much Facebook is shifting to a mobile platform, that figure is a 31% …

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Facebook Is Still Trying to Take Over Your Phone, New ‘Hello’ App Shows You Info on Callers

Back in March, it slipped that Facebook was testing a new phone app that would serve as an Android dialer and caller ID app. Internal testing called it “Phone”. Now that app has materialized as Hello, which Facebook is launching today. “Billions of calls are made everyday on mobile phones and people often have very little information about who’s calling …

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Facebook News Feed Update Will Likely Hurt Pages

Facebook is tinkering around with its News Feed algorithm, and rarely is that a good sign for Facebook Pages and organic reach. I’m afraid this announcement doesn’t sound particularly great for them either. Has your business been hurt by Facebook’s algorithm changes in the past? Let us know in the comments. There are three updates. We’ll get right to the …

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WhatsApp on Pace to Hit 1 Billion Users by Year’s End

If WhatsApp keeps up its recent pace of user growth, the messaging app will have a billion monthly active users by the end of 2015. CEO Jan Koum recently announced the app has crossed the 800 million MAU mark. This makes WhatsApp the most popular messaging app in the world, with nearly 200 million more users than the messaging platform …

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Facebook: We’re Getting Better at Axing Fake Likes

Fraudulent likes have always been a problem for Facebook. The company says that fraudulent activity only accounts for a tiny fraction of all the activity on Facebook – but it’s an issue nonetheless. Facebook’s been amping up its efforts to combat like farming for years, but it’s now touting that fact that it’s “breaking new ground” in the battle. According …

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