All Posts Tagged Tag: ‘Facebook’

Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Former Google+ Chief Loves Facebook’s ‘Buttery Smooth’ Instant Articles

As you may have read, Facebook finally introduced its Instant Articles offering officially. The company has partnered with The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild to launch the initiative, and will add additional partners in time. What it does is enable publishers to feed content directly to Facebook, which then …

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Facebook Doesn’t Own Your Photos, But Someone There Thought It Might

Here’s an interesting story of a Facebook rep not quite understanding the company’s policies (or understanding them perfectly … muahahahaha). After months of issues, while once again trying to get the Facebook page for her website restored, the blogger behind online photo theft-tracking site Photo Stealers received a rather interesting response from a Facebook sales rep. “…once something is posted …

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Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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Facebook Pushes $15 Minimum Wage, Other Benefits for Cooks, Janitors, and Security Workers

Wage disparity is a problem everywhere but it might just be more visible in a place like Silicon Valley, where employees at tech companies often make six figures while those who support their very existence make much, much less. Facebook has just announced that it has implemented “a new set of standards on benefits for contractors and vendors who support …

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Facebook Instant Articles And What They Mean For Referral Traffic

And so it begins. After months of rumor and a little bit of chatter from the company itself, Facebook finally announced Instant Articles, its initiative to get publishers to let Facebook host content. The company bills it as “a fast and interactive experience for reading articles in News Feed” and “a tool for publishers to create fast, interactive articles on …

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Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

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Soon You’ll Be Able To Easily Search For And Buy Things On Facebook

A new feature Facebook is testing could turn the social network into more of an e-commerce market place or digital swap meet. You’ll soon be able to search across Facebook for items to buy from other users. Do you use Facebook to sell items currently? Is this something you may do in the future? Let us know in the comments. …

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New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king. TechCrunch reports that Facebook is piloting “a new way to add a link that’s been shared on Facebook to your posts and comments”. Essentially, when you go to post …

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Facebook Banned in World’s Third-Smallest Country

The Republic of Nauru sits in the central Pacific and is home to around 10,000 people. The Micronesian island is 8.1 square miles in total area, which makes it the third-smallest country in the world (behind Vatican City and Monaco). And it’s just banned Facebook. “Pornography is not consistent with our faith or our values,” said Minister for Justice David …

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Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

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Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

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