All Posts Tagged Tag: ‘Facebook Video’

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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Facebook Page Insights Gets Videos Tab

Facebook Page Insights Gets Videos Tab

Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other Pages. In other words, you’ll be able to get a better idea of just how well your videos are doing. …

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Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

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Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their games,” says Facebook’s …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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Facebook Talks ‘Anthology’ And Other Video Efforts

Facebook just announced the launch of Anthology, a new marketing program that gives brands access to a group of well-known video publishers to improve the quality of video ads. This group of publishers includes Vice Media, Vox Media, The Onion, Funny or Die, Electus Digital, Oh My Disney, and Tastemade. “As video consumption continues to grow on Facebook, it is …

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You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

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Facebook Wants to Keep Those Videos Coming, Tests Autoplay Queue

Imagine a world where you can sit and watch Facebook videos – videos plural – without ever having to click or tap anything. Just a continuous loop of content, right in your face. Facebook is currently testing a feature that would do just that. From Re/code: The social network is testing a new Netflix-like video feature that automatically plays another …

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Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic reach. Since we wrote about it earlier, SocialBakers has made its data more easily accessible. Take a look at how …

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Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed that Facebook is, on average, seeing more than 3 billion video views per day. Zuck also shared this nice little …

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Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. These stats have sparked a lot of discussion about video marketing throughout the industry. We caught up with marketing consultant …

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Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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