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All Posts Tagged Tag: ‘Facebook Video’

YouTube, Facebook, Twitter Battle For Video Creators

YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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Facebook Gives Pages New Video Visibility And Management Tools

Facebook Gives Pages New Video Visibility And Management Tools

Facebook announced a couple of updates aimed at giving Pages more control over how their videos are organized and shared. These include improved upload tools and a new Video Library feature. “Page owners now have access to enhanced control and customization features when uploading videos, like the ability to set an expiration date or to add a custom thumbnail for …

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Facebook Shows You How To Make Better Video Ads

Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook is always testing new features. Sometimes they eventually roll out to everyone. Sometimes they don’t. In the case of both of these features, users would only stand to benefit. The first, and arguably more helpful of the two, is a “View Insights” button, which has been appearing on posts for some Page administrators. This essentially lets you quickly and …

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This Feature Should Get People Watching A Lot More Video On Facebook

This Feature Should Get People Watching A Lot More Video On Facebook

Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and continue watching while you scroll. Remember how awesome it was when YouTube finally started letting you continue watching videos on your mobile device while browsing the …

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Facebook Tinkers With Ad-Supported Videos  (With Revenue Share)

Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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Is Facebook Thinking About Taking On Periscope And Meerkat?

Is Facebook Thinking About Taking On Periscope And Meerkat?

Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions about whether Facebook is considering launching its own Meerkat/Periscope competitor. Marketing Land reports that one of its editors received the survey, and shares screencaps of the questions. Facebook starts off asking how often …

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Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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Facebook Page Insights Gets Videos Tab

Facebook Page Insights Gets Videos Tab

Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other Pages. In other words, you’ll be able to get a better idea of just how well your videos are doing. …

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Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

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Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their games,” says Facebook’s …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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