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Facebook Organic Reach Compared By Post Type Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic …

Facebook Just Said A Lot Of Things About Its Video Growth Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed …

Facebook Video Is Huge. How Should This Affect Your Strategy? Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. …

Facebook Exchange (FBX) Is Apparently On The Way Out Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting …

Facebook Now Bigger Than YouTube For Brand Videos (On Facebook) Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook …

Facebook: Video Is Taking Over, Up 75% in the Last Year Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know …

Facebook Adds Video View Counts, Tests Related Videos Facebook Adds Video View Counts, Tests Related Videos

Facebook said video views exceeded 50% from May through July, adding that since June, there has been an average of mover a billion video views on Facebook every day. Over 65% of them are on mobile. The company announced an …

Facebook’s “Look Back” Videos: A Successful Hit
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If you have logged onto your Facebook account within the past few days, I am sure that you have encountered at least one of your friends who have posted a “Look Back” video as one of their status updates. These …

Zuckerberg Announces Open Facebook

Mark Zuckerberg, CEO and founder of Facebook, sent the blogosphere into a digileptic (digital + epileptic) episode yesterday evening, announcing that Facebook was now officially open for you to tamper with.