Facebook’s new Page Insights have a lot of brands excited, and for a good reason. The upgraded tool not only shows impressions and “Like” data, but it also goes beyond these metrics in order for brands to grasp the full reach of their marketing efforts on Facebook.

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …

If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.