All Posts Tagged Tag: ‘ESPN’

ESPN Introduces ScoreCenter For Internet Enabled TVs

ESPN is making its mobile ScoreCenter application available on Samsung Internet-enabled televisions.

The ScoreCenter app will be available in the Samsung App store and allows users to view scores from a variety of sports. Personalization features allow users to customize the app by highlighting their favorite teams and leagues.




Read More

Time Warner Puts ESPN Channels Online

Time Warner Cable customers who have ESPN and have Internet service with the cable company will now be able to watch ESPN and online starting tonight with “Monday Night Football.”

To view the content, Time Warner Cable customers can pre-register by visiting the company’s “My Services” section and verify they have a subscription. Customers can also go to or to register or sign in to view content.

Read More

GMC Partners With NFL For Online Contest

GMC has launched the “GMC Never Say Never Moment of the Week,” in partnership with the NFL and ESPN that allows football fans to vote on the best moment or play of the week that represents determination at

Read More

LeBron James Has Joined Twitter, Will Soon Break It

UPDATE: Lebron James has now joined Twitter:  @KingJames.

Twitter hasn’t verified the account yet, but both Chris Paul and CNBC’s Darren Rovell has confirmed it is indeed him. One has to ask the question, will LeBron announce his decision via Twitter?

Read More

Marketing Lessons From The World Cup

IMB_2010FIFAWorldCupLogo Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been p

Read More

Disney Offers Host Of Apps For iPad

Disney has announced it will offer applications from all of its businesses on Apple’s new iPad, including an ABC Player app.

The new ABC Player app will allow iPad users to watch free, ad-supported episodes of 20 ABC programs via a Wi-Fi connection. iPad users will also be able to buy downloads of episodes through the iTunes store.

Read More

More Than Half Of March Madness Fans Will Watch Online

With the 2010 NCAA Men’s Basketball Tournament starting next week (March 16), it’s no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast.

Among those planning to follow the tournament online or on a mobile device, a majority will visit (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%), CBS (29%), and AOL (17%).

Read More

Sean Salisbury (Allegedly) Threatens to Sue Gawker-Owned Deadspin

Update: Deadspin has posted yet another set of messages from Salisbury, who claims he is finally finished sending them. In the latest set, he talks about how he wanted his messages off the record and not posted on the site, but then changes his mind.

Read More

ESPN Placing Restrictions On Employees Regarding Social Media

Yesterday we told you about the social media restrictions that the United States Marine Corps has placed on its network. Many of you, including myself, hated to see this happen but considering what could potentially take place (security concerns etc.) it has its merits.

Read More

ESPN To Employees: Only Tweet About ESPN

UPDATE: ESPN has responded to the rumored Twitter policy, by releasing their "ADDITIONAL GUIDELINES FOR SOCIAL NETWORKING"

Read More

ESPN Taking Their News To The Local Market

As a sports fan I don’t get to write much about sports and Internet marketing. Now that I think about it, I’m not sure why that is but I’ll work on that later. What we have covered extensively here at Marketing Pilgrim is the decline and fall of the Printed Empire; the newspaper. Today, in fact stands to be a rough day again as the Boston Globe workers agrees to more cuts to keep the paper in print.

Read More

ESPN To Launch Three More Local Sites

ESPN announced today it will introduce three new city specific sports sites in the coming months, with Dallas, Los Angeles and New York joining its local Chicago effort. will launch this fall, followed by and in the first half of 2010. Like, each site will feature an integrated home for sports news, online video and audio.

Read More

ESPN The Magazine To Charge For Online Access

ESPN The Magazine has begun charging for access to its online content.

The magazine announced on its website that its online version, was merging with the ESPN Insider service, which is available for $6.95 a month, or $39.95 a year for premium sports content.

Read More

YouTube and ESPN Form a New Bond

YouTube and ESPN have entered a new partnership together. YouTube’s Chris Dale gave WebProNews a few details about it in a quick phone call.

ESPN will be featuring content that is apparently going to be in line with their television programming, although from the sounds of it there won’t be any live streaming, so don’t look to watch games on here (at least for the time being).

Read More

ESPN Going ‘No Follow’ With Triple Crown Coverage

 Have you been to lately? Have you browsed around their site with your favorite nofollow attribute link indicator turned on? well I have and I was a little shocked.

Read More

Big Publishers Want Special Treatment from Google

Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.

Read More

Experts Predict Doom For New Walled Gardens loudly reminded everyone a little over a week ago about ESPN’s deal with specific ISPs to license ESPN360 content.

Read More

ESPN360 Ushers In Cable-ization Of The Internet

Imagine a world where you want to watch videos on, say,, but you are unable to because Hulu has an exclusive deal with TimeWarner. If you want Hulu, and a premium package of websites that includes the New York Times, Yahoo, and iTunes, you can only find them on TimeWarner.

Read More Rolls Out Redesign

ESPN has launched a redesign of in beta that offers a simpler design and navigation for its users.

The new site had been in a closed beta test phase for 10 days to ESPN Insider subscribers and will now run along side the current for the rest of December. The redesigned site will launch fulltime on Monday, January 5 and replace the current site.

Read More

Bebo Partners With ESPN On Sports Video

ESPN has partnered with social networking site Bebo to bring short-form sports video highlights to the site for U.S. users.

Read More

Serious Sports Fans Spend More Time Online

Enthusiastic sports fans account for 19 percent of overall online users and represent a lucrative online audience according to a new report from JupiterResearch.

Since serious sports fans spend more time online, watch more online video and shop more online, sports sites need to integrate the right balance of video and social features into their destinations, the report found.

Read More

ESPN To Offer Video On AOL

ESPN has partnered with AOL to make its short-form video content accessible through AOL Video and AOL Sports.

It’s the first time that ESPN has made its video content available through an Internet portal. ESPN will provide highlights from games and sporting events along with video clips via an embedded ESPN video player.

Read More

ESPN To Cover Gaming

I might let you call me a prophet, a little earlier than expected. I kid, I kid, and I was kidding in March 2006 when I asked readers not to call me that for another 20 years. It wasn’t too hard to predict, thanks to a Microsoft patent about it, and in 2008 comes the next stage: ESPN’s coverage of professional video gaming.

Read More

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years.

This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.

After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Read More

ESPN Programming Now In Microsoft Xbox

Microsoft has partnered with ESPN to bring college basketball and other programming available for download to its Xbox 360 video game console.

Read More

ESPN To Show NBA Games Online

If you are a fan of the NBA but do not have cable than you will be glad to know that you can watch ESPN’s NBA games live online starting this season.

Read More

ESPN, Nielsen Form Measurement Partnership

Nielsen and ESPN are partnering to create a model to measure people’s use of media on a number of platforms including television, the Internet and mobile devices.

Read More

AT&T And ESPN Partner For College GameDay

AT&T announced today that it is partnering with ESPN College GameDay host Chris Fowler and analyst Kirk Herbstreit this fall for "Confessions of a College Football Junkie," a series of weekly video clips available on AT&T 3G wireless handsets.

Read More

ESPN Founder Hopes To Score With Sports Site

The Founder of ESPN, Bill Rasmussen, launched today, an interactive site focused on college sports and their fans.

Read More

Online Advertisers And New Car Buyers

Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.

Read More

Wimbledon Live, You Supply The Strawberries

Tennis fans need not be limited in their Wimbledon viewing by the capricious whims of broadcast networks, thanks to another season of Winbledon Live online.

Read More

ESPN Buys Cricinfo

ESPN has announced they are purchasing Cricinfo, a cricket Web site, from the Wisden group.

Read More

ESPN Fears The Blogosphere

The Worldwide Leader in Sports may be as soft as Chuck Liddell’s jaw when it comes to acknowledging other outlets for sports commentary exist online.

Read More

March Madness Online

With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.

All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.

Read More

Perfected Plugg’d Podcast Search

Audio and visual search start-up Pluggd claims they have perfected their product. What does this mean for competing sites?

Read More

Yahoo Loses ESPN Ad Contract

Yahoo is no longer serving contextual text link ads on ESPN’s website, losing the publisher to rival Quigo, who scored a multi-year agreement.

Read More

ESPN Punts Yahoo, Pings AdSonar Instead

The ESPN website will stop using Yahoo for its text ads, choosing instead to go with Quigo and its AdSonar product to deliver those advertisements instead.

Read More

AOL, ESPN, SI, And The Video Game

A trio of big-name brands will take different approaches to profiting from online video, varying through partnerships, services, and charging ISPs to carry their content.

Read More

World Cup Shines On The Web

Yahoo dominates the global soccer showcase as the host of the official website for the World Cup, and other sites offer Cup-related services. Even though the talking heads on ESPNRadio and local sports radio shows have nothing but disdain for soccer and its occasional 1-0 scores…

Read More

ESPN, Orbitz Team On Sports Travel

The worldwide sports leader and the online travel site have a website in development that will literally make it easier to follow a favorite team around during the season.

Read More

Training with the Perfect Integrated Marketing Machine

“Da Da Da. Da Da Da.” Not to be confused with The Police song “De Do Do Do, De Da Da Da” from 1983’s ZENYATTA MONDATTA album.

Read More

ESPN Wipes Ad Fees, Bad Reviews from iTunes

An update to my earlier post on the ESPN ads on iTunes.

Read More

ESPN Finds Selling Ads on iTunes is a Bad Idea

It’s only been a day since ESPN started selling their cute “This is Sports Center” Ads on iTunes, but already they are getting a big thumbs down from consumers.

Read More

Blogger, You Are En Fuego

When AdAge’s Media Guy, Simon Dumenco, discussed blogging as efficiently published writing; blogging does have a parallel in another type of traditional media, too.

Read More

Gatorade And ESPN Blur Blogging, Reporting

For many consumers, a love of brands has led them to blog about them; one blogger’s occupation and brand affection are a lot closer than most, though.

Read More

Ten RSS Hacks

Here, for no reason at all, are 10 RSS power user tips that you can use to enhance your life. Some of these you might already know, others you may not.

Read More

ESPN Wants to Hire Search Experts

Kyle McDoniel, Director of Business Operations for, sent us a note about some positions they have open in the search field.

Read More

Page 2 of 2«12