Quantcast
 
Google Announces Partner Select Marketplace

Google Announces Partner Select Marketplace

By Chris Crum June 4, 2014

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the …

Google Enters Ad Partnership With Time Inc. Google Enters Ad Partnership With Time Inc.

Google has partnered with Time Inc. to launch the Time Inc. Global Exchange, a new ad exchange giving marketers programmatic access to Time’s properties around the world, which reach 116 million consumers. It will be powered by the DoubleClick Ad …

Google And Yandex Partner Up On Display Ads Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The …

DoubleClick Search Integrates W/Channel Intelligence DoubleClick Search Integrates W/Channel Intelligence

Google announced on Monday that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence, with the first step coming in the form of an add-on to the DoubleClick Search Commerce Suite. The add-on combines Channel Intelligence’s …

Google Makes Deal With Local Publishers In U.S. Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. …

Google Announces  DoubleClick Search Commerce Suite Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on …

Google Partners With Facebook On Advertising Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a …

Google Launches'DoubleClick Studio Layouts' Google Launches'DoubleClick Studio Layouts'

Google’s DoubleClick has announced the launch of a new tool, which it says will let you build rich media ads in minutes, and get them live in hours. After testing the tool with partners, Google is now launching it to …

DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

DoubleClick Search Gets Inventory-Aware Campaigns DoubleClick Search Gets Inventory-Aware Campaigns

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. …

Google Announces A Bunch Of New DoubleClick Features Google Announces A Bunch Of New DoubleClick Features

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

Google Could Be In For Another FTC Antitrust Probe Google Could Be In For Another FTC Antitrust Probe

The U.S. Federal Trade Commission is considering opening up a new antitrust probe into Google’s businesses practices once again, according to reports. This one would not be into Google’s search business, but its display advertising business. Bloomberg cites sources who …

Google Announces 'Open Bidder' Platform Google Announces 'Open Bidder' Platform

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing. It’s described as a customizable toolkit for building real-time bidding applications, and combines Google Cloud …

Google Announces 'DoubleCat Search' Google Announces 'DoubleCat Search'

It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample …

DoubleClick Search Gets Enhanced Campaigns Support DoubleClick Search Gets Enhanced Campaigns Support

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

Google Adds Features To DoubleClick For Publishers Google Adds Features To DoubleClick For Publishers
· 1

Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad …

DoubleClick Search Gets New Features DoubleClick Search Gets New Features

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …