Quantcast
WebProNews Ad Rates Click Now!
750×100
Read WebProNews
With Friends!
 
DoubleClick Articles
Google Announces A Bunch Of New DoubleClick Features

Google Announces A Bunch Of New DoubleClick Features

By Chris Crum June 4, 2013

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

Google Adds Features To DoubleClick For Publishers Google Adds Features To DoubleClick For Publishers
By · December 4, 2012 · 1 Comment

Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad …

Business
DoubleClick Search Gets New Features DoubleClick Search Gets New Features
By · October 24, 2012

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …

Search
Google Launches DoubleClick Bid Manager Google Launches DoubleClick Bid Manager
By · October 24, 2012

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have …

Business
DoubleClick Search Adds More Labeling Options DoubleClick Search Adds More Labeling Options
By · October 15, 2012

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

Search
Google Launches DoubleClick Ad Verification Tool Google Launches DoubleClick Ad Verification Tool
By · October 9, 2012 · 2 Comments

Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site content monitoring to help highlight potential issues with ads. It will analyze content at the URL level for each page …

Business
DoubleClick For Publishers Gets Audience Extension DoubleClick For Publishers Gets Audience Extension
By · September 18, 2012 · 1 Comment

Google announced the launch of the Audience Extension feature in DoubleClick for Publishers “Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at …

Business
Noteworthy Videos
Doubleclick Gives Advertisers A New Report Doubleclick Gives Advertisers A New Report
By · June 27, 2012

Google announced the launch of a new report in Doubleclick for Advertisers/Agencies. It’s called Path To Conversion, and it’s available to customers who are already getting the E2C (Exposure To Conversion) report. According to Google, the Path To Conversion report …

Business
Google’s DoubleClick Site Gets a Facelift Google’s DoubleClick Site Gets a Facelift
By · June 11, 2012

In an effort to keep up with the rapidly evolving digital advertising ecosystem, Goole has made some necessary refinements to their DoubleClick website. They were shooting for a cleaner more stylistic look which would highlight all the latest DoubleClick news. …

Business
In The Newsletter
Google Launches DoubleClick Search Query Reports Google Launches DoubleClick Search Query Reports
By · June 4, 2012

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new …

Google Updates Ads for Mobile Devices Google Updates Ads for Mobile Devices
By · May 31, 2012

Google’s Mobile Ads Blog just

The DFP API Gets New Version Courtesy Of Google The DFP API Gets New Version Courtesy Of Google
By · May 7, 2012 · 1

It’s been a week since a new API release, and I was just starting to get bored without having any new announcements. Google is the cure to my boredom with the release of version 201204 of the Doubleclick for Publishers …

Google On Managing Mobile Search Campaigns Google On Managing Mobile Search Campaigns
By · March 28, 2012

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog. Google says to create separate campaigns for each platform you’re targeting, …

DFA API Site Management Explained DFA API Site Management Explained
By · March 28, 2012

The fine folks at Google have found people struggling with site management when it comes to DFA. To combat the confusion, they have created a handy tutorial that should help out. On the Google Ads Developer Blog, the team lays …

Test Networks Come to Google DFP API Test Networks Come to Google DFP API
By · March 27, 2012

Google’s DoubleClick for Publishers offers small businesses “a free hosted ad serving solution” that helps them manage their “growing online advertising business.” The DFP API

Google Is Making Changes To Ad Exchange Google Is Making Changes To Ad Exchange
By · March 22, 2012

Double Click ad exchange is a useful tool in the world of online advertising. It’s a fast way for agencies to buy and sell ads on the numerous sites that Google advertises on. There are some important changes coming April …

Google Brings AdMob and DoubleClick Ad Exchange Together Google Brings AdMob and DoubleClick Ad Exchange Together
By · November 8, 2011 · 1

Google announced that in the coming weeks, AdMob developers will be able to make their in-app inventory available on Google’s DoubleClick Ad Exchange. Google is only letting a small number of pre-qualified buyers compete for the inventory at first, but …

Next Page »
WebProNews Videos | Advertise | About Us | Newsletter | Archive | News Feeds | Terms & Conditions | Contact Us

WebProNews is an iEntry Network ® publication - © 1998-2013 All Rights Reserved.