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All Posts Tagged Tag: ‘DoubleClick’

Google Adds Cross-Device Measurement To DoubleClick

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

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DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Twitter Acquires TellApart, Partners With DoubleClick

Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its cross-device measurement capabilities. TellApart provides retail and e-commerce advertisers with cross-device retargeting features for dynamic product ads, and Twitter sees the acquisition as a way to help advertisers reach its users wherever they are on desktop or mobile. Twitter says …

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DoubleClick Adds More Viewability Features

Earlier this month at the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they would roll out viewability reporting across their ad platforms. Now, they’re building on the viewability …

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CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they’re rolling out viewability reporting across their ad platforms. The Google Partner Select Marketplace is a programmatic marketplace for …

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Report: FTC Is Concerned About Google’s DoubleClick

Google purchased DoubleClick back in 2007. While it was enough to draw heavy scrutiny from the Federal Trade Commission, the FTC ultimately gave the deal a greenlight as it couldn’t find any grounds to prevent it from going through. That was not without stipulation, however. The FTC said at the time, “The markets within the online advertising space continue to …

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Google DoubleClick Outage May Have Cost Publishers Big Time

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked quickly to fix the software bug. It's now back up, so our publisher partners can return to funding their content. …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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DoubleClick Search Commerce Suite Gets New Reporting Tools

Google announced the launch of several new tools for DoubleClick Search Commerce Suite: Adaptive Shopping Campaigns, bid optimization for Shopping Campaigns, and Purchase detail reports. Adaptive Shopping campaigns let you dynamically create and optimize your Shopping Campaign structure based on product performance. It includes integration with Google Merchant Center to monitor your feed and automatically subdivide existing product groups by …

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Google Announces DoubleClick Planning

Google just introduced DoubleClick Planning, a new way for clients to plan and buy cross-channel advertising. Features include two-way sync between planning and campaign execution, an “efficient” request for proposal process, and IO management/billing actualization. “Marketers can only make better decisions if they are looking at their media plans holistically – across all channels and screens,” says product manager Adam …

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Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft early last year. We really haven’t heard that much about it in a while. At the time, a Facebook spokesperson …

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Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% year-over-year, and ads built with Google Web Designer garnered 2.5 billion impressions since the launch of the product. Over 20% …

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