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DoubleClick Search Gets App Install Ads

DoubleClick Search Gets App Install Ads

By Chris Crum May 29, 2015

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that …

Google DoubleClick Outage May Have Cost Publishers Big Time Google DoubleClick Outage May Have Cost Publishers Big Time

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked …

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

DoubleClick Search Commerce Suite Gets New Reporting Tools DoubleClick Search Commerce Suite Gets New Reporting Tools

Google announced the launch of several new tools for DoubleClick Search Commerce Suite: Adaptive Shopping Campaigns, bid optimization for Shopping Campaigns, and Purchase detail reports. Adaptive Shopping campaigns let you dynamically create and optimize your Shopping Campaign structure based on …

Google Announces DoubleClick Planning Google Announces DoubleClick Planning

Google just introduced DoubleClick Planning, a new way for clients to plan and buy cross-channel advertising. Features include two-way sync between planning and campaign execution, an “efficient” request for proposal process, and IO management/billing actualization. “Marketers can only make better …

Report: Facebook To Take On DoubleClick With Atlas Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft …

Google Adds Features To Web Designer Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% …

Google Announces Partner Select Marketplace Google Announces Partner Select Marketplace

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the …

Google Analytics Gets New DoubleClick Integrations Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely …

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Google Adds Shopping Campaign Support To Doubleclick Search Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce …

Google Partners With Boost Media For DoubleClick Search Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well …

Google Enters Ad Partnership With Time Inc. Google Enters Ad Partnership With Time Inc.

Google has partnered with Time Inc. to launch the Time Inc. Global Exchange, a new ad exchange giving marketers programmatic access to Time’s properties around the world, which reach 116 million consumers. It will be powered by the DoubleClick Ad …

Google And Yandex Partner Up On Display Ads Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The …

Google Adds Channel Intelligence DoubleClick Search Integration Google Adds Channel Intelligence DoubleClick Search Integration

Google announced on Monday that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence, with the first step coming in the form of an add-on to the DoubleClick Search Commerce Suite. The add-on combines Channel Intelligence’s …

Google Makes Deal With Local Publishers In U.S. Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. …

Google Announces  DoubleClick Search Commerce Suite Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on …