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Google Announces New Mobile Ad Formats, Tools

Google Announces New Mobile Ad Formats, Tools

By Chris Crum September 29, 2014

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

Google Announces Partner Select Marketplace Google Announces Partner Select Marketplace

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the …

Google Analytics Gets New DoubleClick Integrations Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely …

Google Cloud Gets DoubleClick Real-Time Bidding Google Cloud Gets DoubleClick Real-Time Bidding

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

DoubleClick Search Gets Shopping Campaign Support DoubleClick Search Gets Shopping Campaign Support

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce …

Google Announces Partnership With Boost Media Google Announces Partnership With Boost Media

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well …

Google Enters Ad Partnership With Time Inc. Google Enters Ad Partnership With Time Inc.

Google has partnered with Time Inc. to launch the Time Inc. Global Exchange, a new ad exchange giving marketers programmatic access to Time’s properties around the world, which reach 116 million consumers. It will be powered by the DoubleClick Ad …

Google And Yandex Partner Up On Display Ads Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The …

DoubleClick Search Integrates W/Channel Intelligence DoubleClick Search Integrates W/Channel Intelligence

Google announced on Monday that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence, with the first step coming in the form of an add-on to the DoubleClick Search Commerce Suite. The add-on combines Channel Intelligence’s …

Google Makes Deal With Local Publishers In U.S. Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. …

Google Announces  DoubleClick Search Commerce Suite Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on …

Google Partners With Facebook On Advertising Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a …

Google Launches'DoubleClick Studio Layouts' Google Launches'DoubleClick Studio Layouts'

Google’s DoubleClick has announced the launch of a new tool, which it says will let you build rich media ads in minutes, and get them live in hours. After testing the tool with partners, Google is now launching it to …

DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

DoubleClick Search Gets Inventory-Aware Campaigns DoubleClick Search Gets Inventory-Aware Campaigns

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. …

Google Announces A Bunch Of New DoubleClick Features Google Announces A Bunch Of New DoubleClick Features

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

Google Could Be In For Another FTC Antitrust Probe Google Could Be In For Another FTC Antitrust Probe

The U.S. Federal Trade Commission is considering opening up a new antitrust probe into Google’s businesses practices once again, according to reports. This one would not be into Google’s search business, but its display advertising business. Bloomberg cites sources who …