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User Generated Video Contests Can Backfire

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

Yahoo Crunches Out Doritos Ad Contest

Yahoo's first order of business after its acquisition of video site JumpCut is to invite users to create a Doritos commercial, similar to what Yahoo! did recently with their own promotion. The grand prize: $10,000 and a trip to Super Bowl XLI in Miami.