WebProNews

Google Plus DoubleClick: Truthiness and Trustiness

The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! ... AT&T?

Listen Up, Google Needs Audio Ad Testers

Ever since Google picked up dMarc Broadcasting, industry observers have wondered if Google could make its AdWords service work for radio or podcasting.

Google Buys Video Game Ad Firm

Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It's unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google's entry into in-game advertising.

Will Google's dMarc Debacle Hurt Future Deals?

Word came out last weekend that brothers Chad and Ryan Steelberg, who founded radio advertising company dMarc and then sold it to Google, have left Google just a year after the deal. Google bought dMarc for $102 million, with as much as $1.13 billion extra coming if certain revenue targets were met.

Google, dMarc Founders Part Ways

Usually when we talk about Google and personnel, it’s to report that the company has hired yet another big name, and it’s more than likely a major defection from a rival company.

Google To Restructure, Add AdSense For Audio

It's funny how a whisper can sometimes push a hurricane; expect one to swirl up by Monday. The rumor, as was whispered into the ear of a DM News reporter, is that Google is about to undergo a major corporate restructuring just as they prepare to release AdSense for Audio.

Google TV Ad Partner: Guess Who?

New domains registered by Google may indicate the company is a step closer to offering its AdWords clients the opportunity to place advertisements on television programs. We're going to suggest the first network that will try them on its channel.

Google, XM Partner On Radio Ads

Google will finally give its dMarc acquisition a workout as it disclosed an agreement with XM Radio to provide targeted advertising to its listeners.

FTC OKs Google dMarc Buy

Antitrust concerns about Google's acquisition of radio advertising firm dMarc Broadcasting did not prevent the FTC from approving the deal, but the road ahead may be a rocky one for Google on the radio dial.

Two Analysts Raise Google Concerns

After a year-plus of nearly continuous share price increases matched by equally lofty financial reports, a couple of stock market analysts think it's time to sell Google investments.