Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing."  In it, Fetherstonhaugh stressed that marketers do indeed need to get online.

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects.  Though organic list growth may take time and effort, you will definitely see a high return on your investment.

“I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 – 1922, founder of the first American department stores and 35th US Postmaster General.

All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.