WebProNews

Yahoo Uncovers New Demographics Based on Email Habits

Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

Older Generations Are Flocking To Twitter

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

Internet Demographics

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.

YouTube, Disney, Top Video Sites For Kids

Initially, it's nice to think that kids and teens watching more online video at home than adults is because, with work and responsibilities and all that, adults just don't have that kind of time. But considering adults watch most of their online video at work, that half-hour less they spend at home watching belies that conventional wisdom.

YouTube Receives Demographic Stats

Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.

Many Ads Attract A Single Type Of Person

Want an under-50 male to click on your ad?  According to a new study, that's relatively likely to happen.  Unfortunately, if you're targeting over-80 ladies, you might well wind up with the same young fella.

AdWords Aimed at MySpace Users

This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.

Study Labels Social Networking Types

MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.

Average Age Of The UK's Internet Population Increases

The stereotypical Internet user used to be a young male, and that still, to be honest, remains somewhat appropriate.  But new statistics reveal that the UK's online population is increasingly made up of people over the age of 55.

Searches For Cheap Gas (Sort Of) Unite Society

Gas prices aren’t as bad now as they have been in the past, but they’re certainly not good.  And as usual, search trends have mirrored real-life events, and queries for “cheap gas” and the like have skyrocketed.