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Six Percent Of American Adults Use Reddit, Shows Study

Six Percent Of American Adults Use Reddit, Shows Study

By Zach Walton July 3, 2013 | 1 Comment

Reddit is huge. Need proof? How about a recent Pew study that said 6 percent of all online American adults use the site. The study, which was published today by the Pew Research Center’s Internet and American Life Project, is …

Your Grandma Isn’t the Only Grandma on Facebook Your Grandma Isn’t the Only Grandma on Facebook

Sure, to the younger users who poke fun at their grandparents (and parents, in some cases) for their often confusing interactions and general lack of understanding, it may seem like Facebook is no country for old (wo)men. As Facebook continues …

Nielsen Takes a Look at Smartphone Demographics Nielsen Takes a Look at Smartphone Demographics
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Over at the Nielsenwire blog today, Nielsen highlighted some of the results from its recent Mobile Insights report for the first quarter of 2012. Included is information on how each of the smartphone operating systems are performing and a look …

Nielsen: Smartphones Are For The Young, Wealthy Nielsen: Smartphones Are For The Young, Wealthy

Smartphones are rapidly replacing feature phones in the pockets of Americans, and

Google+ Is Still A Bunch Of Dudes Google+ Is Still A Bunch Of Dudes

Google+ isn’t quite walking yet, but its motor skills are progressing quite nicely and its probably eating some sort of solid food by now. In its growth from newborn to 7-moth-old baby, one of the most talked about demographics of …

Old People Climbing Aboard The Good Ship Facebook Old People Climbing Aboard The Good Ship Facebook

It’s a well-known fact that young people love social media. Love might not be a strong enough word – maybe “depends on” or “require” would better describe the way my generation sees services like Twitter and Facebook. Many studies have …

Google+ Users Self-Employed, Students, Still A Bunch Of Dudes Google+ Users Self-Employed, Students, Still A Bunch Of Dudes
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Earlier this month, we showed you a data visualization from the folks over at Bime concerning the demographics of Google+ early adopters. That analysis was based on a little over 4.4 million Google+ users, a little under a fifth of …

Google+ Users Are Young, Single, American Men of Technology Google+ Users Are Young, Single, American Men of Technology
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Earlier this month, when Google+ was just an infant (I’d say it’s becoming a toddler now), the answer to the question “Who’s on Google+?” was simple: Men. In fact, the shocking percentage reported then was 88% male. Some other reports …

LikeAudience: Facebook Demographics for Work or Play
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A new tool in its very early stages of development allows you a window into the demographics of Facebook. More specifically, what attributes characterize the fans of certain pages. LikeAudience lets you find out things like the intelligence level of …

Yahoo Uncovers New Demographics Based on Email Habits
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Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

Older Generations Are Flocking To Twitter

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

Internet Demographics

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.

YouTube, Disney, Top Video Sites For Kids
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Initially, it’s nice to think that kids and teens watching more online video at home than adults is because, with work and responsibilities and all that, adults just don’t have that kind of time. But considering adults watch most of their online video at work, that half-hour less they spend at home watching belies that conventional wisdom.

YouTube Receives Demographic Stats
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Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.

Many Ads Attract A Single Type Of Person

Want an under-50 male to click on your ad?  According to a new study, that’s relatively likely to happen.  Unfortunately, if you’re targeting over-80 ladies, you might well wind up with the same young fella.

AdWords Aimed at MySpace Users

This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.

Study Labels Social Networking Types

MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.