It’s a well-known fact that young people love social media. Love might not be a strong enough word – maybe “depends on” or “require” would better describe the way my generation sees services like Twitter and Facebook. Many studies have …

Earlier this month, we showed you a data visualization from the folks over at Bime concerning the demographics of Google+ early adopters. That analysis was based on a little over 4.4 million Google+ users, a little under a fifth of …

Earlier this month, when Google+ was just an infant (I’d say it’s becoming a toddler now), the answer to the question “Who’s on Google+?” was simple: Men. In fact, the shocking percentage reported then was 88% male. Some other reports …

A new tool in its very early stages of development allows you a window into the demographics of Facebook. More specifically, what attributes characterize the fans of certain pages. LikeAudience lets you find out things like the intelligence level of …

Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.

Initially, it’s nice to think that kids and teens watching more online video at home than adults is because, with work and responsibilities and all that, adults just don’t have that kind of time. But considering adults watch most of their online video at work, that half-hour less they spend at home watching belies that conventional wisdom.

Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.

Want an under-50 male to click on your ad?  According to a new study, that’s relatively likely to happen.  Unfortunately, if you’re targeting over-80 ladies, you might well wind up with the same young fella.

This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.

MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.

The stereotypical Internet user used to be a young male, and that still, to be honest, remains somewhat appropriate.  But new statistics reveal that the UK’s online population is increasingly made up of people over the age of 55.

Gas prices aren’t as bad now as they have been in the past, but they’re certainly not good.  And as usual, search trends have mirrored real-life events, and queries for “cheap gas” and the like have skyrocketed.

As the holiday season draws nearer, you’ll see them at malls and retail stores in increasing numbers: older people with long shopping lists.  But people at or over the age of 55 are increasingly likely to spend money online, too.

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.

The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

The always-desired marketing demographic of males aged 18-34 is pretty open to advertising on user-generated content sites.

Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.

When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.

Google recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.

“We’re looking for people who want to keep a blog or online diary for the News & Star website”…

The latest entrant to the world of blogs by mainstream media made its debut yesterday …