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All Posts Tagged Tag: ‘Demand Media’

eHow Launches Tech Channel, Continues Down The “Expert” Path

Demand Media has launched a new eHow Tech channel for tips and advice for consumers from “experts” on technology topics. The company refers to it as a “Tech 101″ destination, where consumers can get info for “troubleshooting most tech conundrums.” “More than 71 million people visit eHow each month, and by analyzing user engagement, we know there is a growing …

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Demand Media Launches New Social Ad Formats

Demand Media has introduced some new rich media ad units, incorporating its “Social Feed” ad management tools. Essentially, they bring social media into display ads, where potential customers can actually interact with the brand’s community from the ad itself. Here are a couple examples (Social Feeds Billboard and Twitter Billboard): You can interact with either by clicking on the images …

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Demand Media: eHow Hasn’t Been Affected By Panda Since July

I think it’s safe to say that Demand Media has survived the Panda update. The company put out its Q4/full-year 2011 earnings report today, including a 5% quarterly increase in revenue for its content/media business and a 15% year-over-year increase. Considering the Panda update first launched just about a year ago, it hasn’t hurt Demand Media too much. On the …

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Demand Media Earnings: Content/Media Revenue Up 15% YoY

Demand Media just released its fourth quarter and fiscal 2011 financial results, beating analysts’ expectations, but posting a net loss for the year. The loss includes $5.9 million of “accelerated non-cash amortization expense associated with content intangible assets removed from service in conjunction with the Company’s previously announced plan to improve its content creation and distribution platform.” Content & Media …

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