Demand Media and Getty Images Agreement Announced

Chris CrumBusiness

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Demand Media and Getty Images jointly announced today that they have entered a licensing agreement. That means searchers are likely to start seeing  a great deal more images from Getty appear in their results.

Under the agreement, Demand Media will have access to Getty Images' whole library of rights-managed images, video footage and audio clips. These will be used across Demand Media's content properties like eHow, LiveStrong, and the Tyra Banks-branded TypeF.

This should help the company along in its quest to boost quality of content, as Getty is known for having high quality imagery itself. The video can't hurt either.

The move follows a big overhaul of Demand Media's eHow site - the company's property that most often dominates Google search results, even post-Panda update.

"Like Getty Images, we strive to create and distribute high quality content to a broad audience," says Steven Kydd, executive vice president of Demand Media Studios, the company's content creation arm.

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Also as part of the deal, Getty Images will become Demand Media's exclusive distributor of stock video. Getty will license Demand Media videos for specific uses via

"Licensing our videos through Getty Images and including their award winning digital assets across our online properties was a natural fit for both of us," said Kydd.

Demand Media has no shortage of video as it it. The company is the biggest supplier of videos to YouTube (which is often considered the second largest search engine).

"Demand Media's video library provides our customers with access to stock video across hundreds of new topical categories," said Craig Peters, senior vice president of business development at Getty Images. "Our partnership also allows for Getty Images to reach new customers by distributing our digital assets through Demand Media’s fast growing network of web properties.

Getty Images serves business customers in over 100 countries. Demand Media has expressed great interest in continued international expansion. In some ways, this should help with that.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.