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The Older Demographic Makes A Large Push On Facebook

The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.

Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much

These two charts say it all really:

Keeping Data Is Good, Says Google
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Retaining search data helps Google improve its search results, despite privacy concerns that such retention could end up in the hands of the government via subpoena.

Facebook Joins Data Portability Group

This is pretty big news, it seems to me, after all of the back-and-forth about data being trapped inside Facebook — the social-networking site has joined the Data Portability Group, along with Plaxo and Google, and will now be helping come up with a standard for moving personal data into and out of different networks.

The Data Portability Issue Isn’t Going Away

So Robert Scoble has his account suspended by Facebook for using an automated script to harvest his contacts and their email addresses (see my previous post), and all hell breaks loose.

Scoble, whose account is later reinstated, is denounced for being a publicity-seeking limelight hog, and for using a script from Plaxo that is an egregious breach of Facebook’s terms of use (since it uses optical character recognition to grab email addresses, which the site keeps as image files).

Who Does This Facebook Data Belong To?

In his post about Facebook disabling his account, uber-blogger and Facebook tart Robert Scoble admits that he was doing something that breached the site’s terms of use — specifically, he was running a script that accessed the social network and “scraped” data from it.

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

UK Agency Loses Data On 6,000 Drivers

Computer discs containing the names and addresses of 6,000 Northern Ireland drivers has gone missing.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SEMPO Organizes Annual Meeting
SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

Hitwise Adds Paid And Organic Search Data

Hitwise announced today that it has added new features to its Search Intelligence product, including paid and organic and fast moving search terms data.

Facebook Responds To Silent Data Report

Security researchers at CA found the Facebook Beacon keeps Facebook abreast of one’s activities on an advertiser’s site, whether the Facebook user opted out of that instance or not.

Netflix Dataset Cracked, Subscribers Profiled

Netflix offered a million dollar reward to anyone who could improve upon their recommendation engine by ten percent. Two researchers accomplished a lot more with the “anonymized” dataset.

What Better Relevancy Can Google Come up With?
Google, already has a near infinite number of data points to compute relevancy for the active parts of the web, and is looking to gather even more user data information. The WSJ has background on the story:

Microsoft Plans Datacenter For Siberia
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The regularly chilly but increasingly industrialized city of Irkutsk will have Microsoft as a datacenter resident.

Businesses Should Email Interested Consumers

More than half of U.S. consumers who say they are interested in a company are open to receiving a personalized or generic email or text message from the business they are interested in, according to Vertis "2007 Customer Focus Tech Savvy’ study.

New Data Retention Laws in Germany

Last week, Germany’s ruling parties – a coalition of SPD & CDU, with efforts in the digital area recently spearheaded by minister of interior Wolfgang Schäuble (pictured) – passed a bill for new data retention laws*.

The Great Recycling Myth & Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short panels as only Scott Adams can do:

Hitwise Launches Retail Data Center to Public
Hitwise, announced the launch of its new Retail Data Center. This publicly available website provides weekly online shopping trend data, based on how U.S. Internet users interact with more than 20,000 online shopping sites, across 21 shopping categories such as Video Games, Electronics and Apparel.

Craigslist: Your data belongs to you

One of the themes of Web 2.0 (if there is such a thing) is that all of the data that gets aggregated by Web applications and social networks can be a very powerful thing, and can in some cases justify giving services away for free — provided people who use those services agree to let their data be sliced and diced and parsed in various ways, whether to generate ads or whatever.

Radiohead’s Download Experiment Faring Well
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Whether or not you think music should be given away, sold at reasonable per-download prices, or sold at whatever price the record labels want to put on them, Radiohead’s experiment in name-your-own-price marketing may be paying off.

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