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Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

UK Agency Loses Data On 6,000 Drivers

Computer discs containing the names and addresses of 6,000 Northern Ireland drivers has gone missing.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SEMPO Organizes Annual Meeting
SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

Hitwise Adds Paid And Organic Search Data

Hitwise announced today that it has added new features to its Search Intelligence product, including paid and organic and fast moving search terms data.

Facebook Responds To Silent Data Report

Security researchers at CA found the Facebook Beacon keeps Facebook abreast of one’s activities on an advertiser’s site, whether the Facebook user opted out of that instance or not.

Netflix Dataset Cracked, Subscribers Profiled

Netflix offered a million dollar reward to anyone who could improve upon their recommendation engine by ten percent. Two researchers accomplished a lot more with the “anonymized” dataset.

What Better Relevancy Can Google Come up With?
Google, already has a near infinite number of data points to compute relevancy for the active parts of the web, and is looking to gather even more user data information. The WSJ has background on the story:

Microsoft Plans Datacenter For Siberia
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The regularly chilly but increasingly industrialized city of Irkutsk will have Microsoft as a datacenter resident.

Businesses Should Email Interested Consumers

More than half of U.S. consumers who say they are interested in a company are open to receiving a personalized or generic email or text message from the business they are interested in, according to Vertis "2007 Customer Focus Tech Savvy’ study.

New Data Retention Laws in Germany

Last week, Germany’s ruling parties – a coalition of SPD & CDU, with efforts in the digital area recently spearheaded by minister of interior Wolfgang Schäuble (pictured) – passed a bill for new data retention laws*.

The Great Recycling Myth & Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short panels as only Scott Adams can do:

Hitwise Launches Retail Data Center to Public
Hitwise, announced the launch of its new Retail Data Center. This publicly available website provides weekly online shopping trend data, based on how U.S. Internet users interact with more than 20,000 online shopping sites, across 21 shopping categories such as Video Games, Electronics and Apparel.

Craigslist: Your data belongs to you

One of the themes of Web 2.0 (if there is such a thing) is that all of the data that gets aggregated by Web applications and social networks can be a very powerful thing, and can in some cases justify giving services away for free — provided people who use those services agree to let their data be sliced and diced and parsed in various ways, whether to generate ads or whatever.

Radiohead’s Download Experiment Faring Well
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Whether or not you think music should be given away, sold at reasonable per-download prices, or sold at whatever price the record labels want to put on them, Radiohead’s experiment in name-your-own-price marketing may be paying off.

Delta’s Blog Caught in the We We Calculator

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Google XSS Exploit May Show Private Data

In the recent days, an unusually high amount of Google-related security issues have been reported on the web.

Google Slow To Update Cache Data?

With a first look at a site:familyonetransportation.com query, everything seems fine. But with a look at the cache:familyonetransportation.com result for that page, the picture becomes much more clear.

Yahoo Unenthused About Google, DoubleClick

Color us with the ‘unsurprised’ crayon, neither Yahoo nor global advertising power WPP want to see Google walk away with the queen of the ad network homecoming ball.

Google Sees Progress At Data Center Site

Google’s market cap is currently hovering around $177 billion, and although that sum can’t perform magic, it is a powerful motivator – construction on the search giant’s Lenoir, North Carolina facility is apparently moving along at a surprising pace.

Use Of Online Data Providers To Increase

Market researchers around the globe are expecting use of online data providers and online access panels to increase in the next 12 months, according to "The Online Research Barometer," a survey by Greenfield Online-Ciao Surveys.

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