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Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

By Chris Crum February 10, 2015

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Twitter Launches 2014 Elections Hub Twitter Launches 2014 Elections Hub

As Twitter has done in the past with big events (both national and global), it has just launched a new activity hub for the 2014 elections. And while some of its past attempts to organize conversation around certain events (for …

Adam Sandler/Netflix Deal Shows Reliance on Big Data Adam Sandler/Netflix Deal Shows Reliance on Big Data

Netflix is just getting started with this whole original movies thing. Sure, the once-DVD delivery company and future king of streaming has produced successful TV series like House of Cards and Orange Is The New Black. It’s also produced award-winning …

UPS Stores Fall Victim to Data Breach UPS Stores Fall Victim to Data Breach

UPS has notified UPS Store customers that their information may have been compromised thanks to a malware attack that affected 51 retail locations across the country. After being notified by a government bulletin on a ‘broad-based malware intrusion’, UPS identified …

Twitter Would Be More Transparent, If It Could Twitter Would Be More Transparent, If It Could

Twitter has just released their fifth-ever transparency report, and it shows that requests for user data, content removal, and copyright takedowns are all on the rise. But the main focus of Twitter’s announcement isn’t really the report itself – instead, …

Facebook Fights ‘Unprecedented’ Data Grab Facebook Fights ‘Unprecedented’ Data Grab

Facebook says that they are currently fighting a “set of sweeping search warrants” in an effort to protect their users’ information – and so far it’s a fight that they’ve been losing. “Since last summer, we’ve been fighting hard against …

Tech Companies Now More Protective of User Privacy Tech Companies Now More Protective of User Privacy

In May of 2013, the Electronic Frontier Foundation published their third-ever “Who Has Your Back” report, which looks at major tech companies and how they stack up when it comes to protecting user data and privacy. In the six criteria …

Michaels Security Breach Affected 3 Million Cards Michaels Security Breach Affected 3 Million Cards

Michaels, North America’s largest specialty arts & crafts store, has confirmed that a security breach exposed data from millions of transactions from May 8th, 2013, to January 27th, 2014. “Our customers are always our number one priority and we are …

Baseball Fandom, According to Facebook Likes Baseball Fandom, According to Facebook Likes

Facebook is great for a lot of things, and it’s also really bad for a lot of things. If you hate babies, stay away. If you just had your heart broken, stay away. If you don’t want people to know …

Internet Of Things Growth To  Affect Supply Chains Internet Of Things Growth To Affect Supply Chains

Gartner is predicting a 30-fold increase in Internet-connected physical devices within the next six years, and says this will “significantly” alter how the supply chain operates, and create more “cyber-risk exposure”. So how much is a 30-fold increase exactly? We’re …

UK Fans Still the Most Obsessed, Proves Twitter

When it comes to loyal and devoted college basketball fandom, there’s simply no place like my old Kentucky home. The University of Kentucky Wildcats have the most wins in the history of college basketball, and they also have the highest …

Microsoft Invests $15M in Foursquare, Snags Data Microsoft Invests $15M in Foursquare, Snags Data

Foursquare has just received a cash injection from Microsoft, and Microsoft products will soon sport billions of Foursquare data points. The two companies have just announced a strategic partnership that will see Windows OS, as well as Bing, receive location …

Facebook Shares Details on Status Snowball Effect Facebook Shares Details on Status Snowball Effect

Facebook is always screwing around with their news feed algorithms, or what they call “trying to show you better, more relevant content.” It’s not like Facebook isn’t constantly tweaking this, but they’ve been doing it a lot lately – or …

Target To Testify Before Congress Over Data Breach Target To Testify Before Congress Over Data Breach
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The House subcommittee on Commerce, Manufacturing, and Trade will hold a hearing during the first week of February to “examine data breaches and their effect on consumers” – and Target is the guest of honor. As you may recall, back …

Big Data Market to Hit $32 Billion in Four Years Big Data Market to Hit $32 Billion in Four Years
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As the world’s information grows at breakneck pace, business are more desperate than ever to parse the overwhelming volumes of data that they now have access to. The enterprise industry surrounding “big data” has grown significantly, but analysts are now …

No Surprise with Amazon's Best-Selling Album Ever No Surprise with Amazon's Best-Selling Album Ever
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It’s hard to believe that this is the first time that Amazon has ever compiled all the data on total sales to bring us the most-purchased albums and songs of all time, but that’s what they’re saying. Today, on a …

Personal Cloud Storage Hit 685 Petabytes This Year Personal Cloud Storage Hit 685 Petabytes This Year

In the past few years, the word “cloud” has become a buzzword for companies unsure of where their future markets are headed. Despite the word itself meaning whatever business want, the cloud storage industry has actually become a major tech …