WebProNews

Google Leads Others In CPC Inflation

Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen's recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.

CPM Rate Contraction on the Way?

Carl Fremont of Digitas thinks their might be online CPM rate contraction in 2008.

How to Make Money off of Accidental Rankings

Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing. Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you can use Triggit to embed links to merchant products directly in the text of your blog post.

One Box Goes Gold At Google

Yet another advertising-related change has come to Google in the run-up to Search Engine Strategies 2007 New York: Google shifted the One Box background color from blue to yellow.

Google Related Links With Ads

This didn't take too long: As Google Blogoscoped shows, one blogger has already figured out how to combine Google Related Links with advertising, simply by putting the Links box on top of an AdSense ad.

AdSense Tricks: How to Increase CTR

An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, either you have to increase traffic or increase CTR.

How To Get Higher Clickthrough Rates (CTR) On Your Google Adwords Campaigns

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started.