WebProNews

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

YSM Webinar: 2007 Holiday Consumer Overview...

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Pharmaceutical Consumer Marketers, Online Innovations

Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.

SEO Affects Consumer Packaged Goods Sales

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Wisdom of Consumer Crowds?

Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.

The Myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 ... he forgets the audience, those that are going to come to the conference. Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Measuring Consumer Engagement

I have just arrived at the Rio Resort in Las Vegas and will be attending WebTrends' Engage 2007 tomorrow. I am actually on an "expert panel" where we'll be discussing different aspects of the buzz phrase: Consumer Engagement. The topics surrounding consumer engagement will include:

Google Challenges Verizon On Open Access

Verizon has been lobbying for changes to the 700MHz wireless auction that would remove an open access requirement permitting subscribers to use any handset they like with that spectrum.

Senate Prepares Grill For Google

Google's proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.