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Top Public Figures That Influence Purchases

Top 10 People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.”

Fifty Percent Of The US Population Have A Social Media Profile(s)

A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half of those living in the United States have social media profiles. While nearly eight in ten teens (78 percent) and 18 to 24s (77 percent) have personal profile pages, almost two-thirds of 25 to 34s (65 percent) and half of 35 to 44s (51 percent) also now have personal profile pages.

Consumers State They’re Willing To Pay A Little For Online News

It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.

‘Print Is Dead’ – Not According To This Study

Last week was a rough one for the newspaper industry.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

YSM Webinar: 2007 Holiday Consumer Overview…
Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Pharmaceutical Consumer Marketers, Online Innovations

Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.

SEO Affects Consumer Packaged Goods Sales

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Wisdom of Consumer Crowds?

Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.

The Myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 … he forgets the audience, those that are going to come to the conference.

Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.

Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Measuring Consumer Engagement

I have just arrived at the Rio Resort in Las Vegas and will be attending WebTrends’ Engage 2007 tomorrow. I am actually on an "expert panel" where we’ll be discussing different aspects of the buzz phrase: Consumer Engagement. The topics surrounding consumer engagement will include:

Google Challenges Verizon On Open Access

Verizon has been lobbying for changes to the 700MHz wireless auction that would remove an open access requirement permitting subscribers to use any handset they like with that spectrum.

Senate Prepares Grill For Google
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Google’s proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.

Court To Anti-Google Aussies: Yawn

The Australian Competition and Consumer Commission received a setback when a judge told their lawyers to go back to the drawing board.

Wal-Mart Brings Customer Reviews Online
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Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Listen Up: Google Audio Ads

There are a few details about Google’s foray into radio advertising that make it sound like an idea worth trying.

Senate Pushes Web Pharmacy Regulations
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There’s most likely a balance between no regulation and too much regulation, and the current Democratic Congress is walking that line. No one would doubt the potential harm caused by "rogue" Web-dealers, but Sen. Patrick Leahy’s (D-Vt.) tightening grip on Internet service providers should at least cause one to step back a bit to look at it.

NY Board Seeks Google DoubleClick Delay

Concerns about privacy have prompted the New York State Consumer Protection Board to ask the Federal Trade Commission for a delay in approving Google’s proposed purchase of DoubleClick.

Google Privacy Concerns
On Friday I mentioned that privacy advocates are becoming even more concerned with how much information Google knows and will know about us. Two recent events are causing the uproar. First is Google’s proposed acquisition of DoubleClick, which would come with a large amounts of user data the ad company has collected over the years. Second is the slightly more recent expansion of search history to web history within Google’s personalized search. Both will give Google more information about our surfing and searching habits than any company has ever had.

Does Google Police Online Pharmacies Enough?
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Recent deaths associated with drugs bought at online pharmacies have brought the issue front and center for many Americans. It’s still unclear as to whose responsibility it is to police them, but the strongest critics are pointing fingers at search engines and comparison-shopping sites.

Perspectives on Link Buying

I like to buy links. In fact, I love to buy links. As powerful and relevant as possible. The more they are such, the more they will help search engine rankings. Search engine rankings help sales. I love to buy sales even more than I like to buy links. I love to scale this process too. I am a capitalist. Capitalist theory may have it’s downfalls, but overall it has served our country pretty well. I think a case could be made for just about any link on the web being purchased in one way or another. You can read my thoughts on not being a link communist here.