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comScore
Global Search Market Grows Tremendously YOY
By Chris Crum
comScore has released some new numbers for the global search market. The highlight of the findings is that the market draws over 100 billion searches per month.
To be more specific, over 113 billion searches were conducted in July. This is a whopping 41% increase from a year ago. Obviously, Google sites received the bulk of these searches.
Google Sets Video Record With Help Of YouTube
Americans watched another record number of online videos in July with a total of 21.4 billion videos viewed during the month, according to the latest report from comScore.
Google on Online Ads Boosting Offline Sales
Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).
Broadband Growth Fastest In Rural Areas
Over the past two years broadband has experienced the most significant growth in rural areas, according to a new study from comScore.
Rural markets (defined as having a population less than 10,000) in the U.S. saw a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009, making it the fastest growing geographic market segment in the nation. In comparison micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same time, while metropolitan areas (population 50,000+) grew 11 percentage points.
Online Video Viewing Reaches Record Audience
More than 157 million U.S. Internet users viewed online video during the month of June, the largest audience recorded for a single month, according to a new report from comScore.
The rise in video viewing is mainly due to important news stories during June, including Michael Jackson's death and the Iranian elections, which generated significant gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft sites (includes MSNBC) and Turner Network (includes CNN).
Searches For Health Insurance Information See Gains
The number of visitors to major health insurance provider websites has declined during the past year due to the increase in U.S. unemployment, according to a new report from comScore.
There has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.
eCommerce Sales Down From Last Year
comScore has released its Q2 retail eComerce sales estimates, which indicate that US online retail spending totaled $30.2 billion, which is 1% less than the same period last year. This is only the 2nd time eCommerce spending has been lower for the same quarter than the previous year.
The Number Of Tweets Is Rising
By Frank Reed
While a lot of the talk around Twitter is hype and hyperbole and anything else that is based in theory there are some real numbers that Twitter can point to that are hard to ignore. In June, according to comScore as reported by TechCrunch Twitter had 44.5 million visitors to the site. This is a pretty large number on its own, placing it ahead of ESPN and just shy of Craig’s List as well as the BBC’s site.
comScore: Twitter's Growth Continued In June
Arguments concerning Twitter's growth are more common than ever, but Twitter hasn't topped out yet, at least. A new report from comScore indicates that the site managed to attract about 19 percent more unique visitors in June than in May.
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