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All Posts Tagged Tag: ‘comScore’

Include These Types Of Content In Your Business App To Get More Sales

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

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This Is What 90% Smartphone Penetration Looks Like

ComScore just released a new report on U.S. smartphone penetration – or, if you don’t like the sound of that, call it the percentage of a certain market using smartphones. Bottom line: everyone has a smartphone. Actually, about 77% – but that’s a whole lot. When you look at the younger generations, it’s even more staggering. “Millennials continue to be …

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Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users to switch back. On Wednesday, Google tweeted this helpful little video demonstrating how to change the default search experience, in …

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Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, Turner Digital, MODE Media (formerly Glam Media), CBS, and Apple. There’s a little change in that top ten since last month. Turner Digital and MODE Media changed …

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Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm. According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials. It boasts 32.9 percent penetration, trailing only Instagram and Facebook (43.1 percent and 75.6 percent, respectively). That means that more …

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ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and various other fake traffic generation techniques. Its methodologies for doing this include signal processing, statistics, machine learning, and applied math. …

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Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, MODE Media (formerly Glam Media), Turner Digital, Apple, and CBS. Here’s a look at the full list: Here’s a look at the Ad Focus rankings: The firm …

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Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s ever been. According to Sterling’s report, the numbers shake out like this: Google (67.6%), Bing (19.2%), Yahoo (9.8%), Others (3.4%). …

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U.S. Desktop E-Commerce Spending Up 12% From Last Year

comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during the quarter. That’s actually the eighteenth consecutive quarter of positive year-over-year growth and the fourteenth of double-digit growth. That’s not …

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Google+ Is A Top-15 Smartphone App In The U.S.

comScore released its March 2014 U.S. Smartphone Subscriber Market Share report on Friday. You can delve into that here, but given all the talk about Google+ dying lately, there’s one takeaway here that directly contradicts that. Google+ has made the list of the top 15 apps (hat tip to Greg Sterling). These are supposedly the top fifteen smartphone apps in …

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Windows Phone Leads BlackBerry in Latest Smartphone Numbers

Holiday season 2013 capped off another record year for tablet shipments, but market watchers are now beginning to see the rapid growth of the smartphone market reach saturation points in established markets. As these mature markets reach their peaks, the market share story is becoming cemented, though not surprising. The latest smartphone industry number from market research firm comScore show …

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Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in two years, and it didn’t even include Tumblr traffic. At the time, a comScore spokesperson said that it could just …

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