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CBS Launches Ad Network For College Sports

CBS has launched CBS College Sports Media, a vertical advertising network that will serve ads for CBSSports.com, NCAA.com and around 215 official college athletics sites.

The ad network will focus on the male demographic between the ages of 18-49. CBS said the new ad network would have reached 10 million unique visitors in March, during the popular March Madness basketball tournament.

CBS Acquiring CNET For $1.8 Billion

Yesterday afternoon, CNET’s stock closed at a price of $7.95 per share.  This morning, CBS announced its plan to acquire CNET for $11.50 per share, or about $1.8 billion overall.

CBS Mobilizes A LonelyGirl

CBS plans to do mobile and online entertainment with EQAL, the team behind the lonelygirl15 YouTube phenomenon.

Gossip Girl, March Madness, And CBS Confusion
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CBS fared better on an ad revenue per person basis for its NCAA basketball tournament delivery online than on TV. So why is Gossip Girl being dragged offline for viewing only on the CW Network, partly owned by CBS?

CBS Trying Hand At Citizen Journalism
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CBS has launched a citizen journalism Web site where users can upload video and images of news events from their mobile phones.

Users of Cbseyemobile.com can upload content from their phones by sending an MMS to the short code "85888" or by email. Users can enter a brief description into the body of the text or email to explain what the content is about.

CBS Launches Ad Network For Local Sites

CBS has launched a local ad network for local TV stations, local bloggers and social media sites in CBS-owned station’s markets.

CBS Expands March Madness On Demand

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

CBS, AOL Strike Radio Deal
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CBS Radio has partnered with AOL to share streams from all of its 140 stations with AOL’s online radio service.

CBS Radio will power AOL’s online radio stations and will also run advertising sales for the Time Warner properties 200 plus stations.

The two companies plan to create a number of product improvements including a new player along with full support for the Mac.

CBS, Loopt Go GPS For Mobile Ads

Through location-based advertising, CBS and Loopt believe they can hit the sweet spot of mobile website ad delivery.

Shocking Numbers for Super Bowl Ads on Video Sites

The year 2008 brings the Superbowl commercials of about 40 advertisers, running about 60 ads (Anheuser Busch has booked 10 slots and several others have more than one).

CBS Partners with Digg on Election Coverage

Now here’s a strange partnership. CBS Interactive has announced a partnership with social bookmarking site Digg for online coverage of the 2008 election. Through the deal, Digg buttons will be added to CBS stories and Digg’s election related headlines will be displayed on CBSNews.com.

CBS, YouTube Offer Musicians A Grammy Moment

A lucky unsigned musician will win a chance to jam front and center with the Foo Fighters next month during the Grammy Awards.

StarTrek.com Team Fired; Reorg Cited

Four days after participating in "Star Trek Day" on the Writers Guild of America’s picket lines at Paramount, the StarTrek.com production team received its walking papers from CBS Interactive.

CBS Radio Wants To Expand On Web

The old media vs. new media arguments are usually based on the idea of print vs. the Internet.  CBS Radio is also looking to update itself, however, by embracing and expanding its online branches.

Truveo Brings Video To CBS Radio

Media continues to mesh into an amalgam of all kinds of content, the latest example coming in the form of a deal between AOL’s Truveo video search and CBS Radio.

CBS Unwires Manhattan With Wi-Fi

An experiment by CBS enables people with Wi-Fi-capable devices to access the Internet for free, at 5Mbps speeds, as the network tries out a wireless initiative in the Big Apple.

CBS Mobile Partners With Medio

CBS Mobile has partnered with Medio Systems to add search capabilities and search advertising to its CBS Mobile Web sites.

CBS Horrifies Net Audience With ‘Dodge The Kills’

A charming series of short videos entitled "How to Survive a Horror Movie" links CBS and author Seth Grahame-Smith’s recent book of the same name.

CBS Picks Up Dotspotter
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$10 million could buy a lot of stuff – cars, recliners, you name it.  Or it could – and apparently did – buy one celebrity gossip site.  The $10 million came from CBS, and went to Dotspotter.

CBS Experiments With Video Content

CBS is apparently really working to find something that will stick. Two weeks ago they were talking about social networking and making their content more portable.

Now they’re working on “EyeLab,” a studio dedicated to turning glossy 30- to 60-minute shows into bite-sized web clips. Even more revolutionary, CBS is also planning to involve users in not only watching video clips but making and uploading their own mashups of CBS clips.

TV Networks and Online Networking

NBC isn’t the only one making moves online. ABC, CBS and MTV are also in the news today for their online strategies.