brands Articles

The Relationship Between Bloggers and Brands The Relationship Between Bloggers and Brands

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Yahoo’s Brand Not Damaged, According to Report Yahoo’s Brand Not Damaged, According to Report

“Yahoo is not a damaged brand in the eyes of the public,” a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz. She had some …

ICANN Domain Plan: Brands Headed for Disaster? ICANN Domain Plan: Brands Headed for Disaster?
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The Interactive Advertising Bureau (IAB) is speaking out against ICANN’s decision to open the domain name floodgates by lifting restrictions on generic top-level domains. Are the new domains a good idea? Tell us what you think. ICANN is to start …

Should Netflix Be Worried About Losing Customers? Should Netflix Be Worried About Losing Customers?
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During the first half of the year, things were looking really good for Netflix subscribers. The company made announcements like: “Miramax Content Deal,” “More MTV Content,” “Glee Available to Watch Instantly,” “More Anime Coming to Netflix,” “Marvel Content Coming to …

Social Media Involvement Greater in China than U.S. Social Media Involvement Greater in China than U.S.
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Due to the large population discrepancy, it probably won’t surprise anyone that China has more broadband users that the United States.  What might surprise you is just how much more active the Chinese are online, especially when it comes to …

Majority Of People Have Abandoned Brands On Facebook And Twitter
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The majority (91%) of consumers have abandoned at lest one brand on Facebook, email or Twitter because of irrelevant or boring marketing messages, according to a new study by ExactTarget and CoTweet.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.


Top Branded Facebook Fan Pages

November was a turbulent month for the Top 50 branded Facebook fan pages, with lots of growth among the giants and an unusual level of movement in the bottom half of the chart.

Using their home field advantage, Facebook increased their grip on the number one spot, adding 5 million fans since October, which is more than many of these top pages have cumulatively.

Biggest Movers

November’s biggest movers were:

Brand Fans On Facebook More Likely To Make A Purchase
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Facebook users who like a brand’s page on the site are thirty-three percent more likely to buy a product, and 92 percent more likely to recommend a product to others, according to a new report from DDB and Opinionway.

The report also found that brands should closely monitor their content and communication on their Facebook page because those same fans quickly disengage.


Facebook Users Become Fans Of Brands For Discounts And Promotions

Nearly 40 percent (39%) of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to new study by ExactTarget.

“Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands – factors that combine to create a potent viral marketing platform,” said Jeff Rohrs, principal, ExactTarget’s research and education group.

Google Looks at Why People Follow Brands on Facebook
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Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Twitter Users Have Big Impact On Brands
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Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.

"Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget’s research and education group.

More Marketers Turning To Digital Media For Brand Building

More marketers are using digital media to sell and build stronger relationships with their customers according to a new report from the Direct Marketing Association and David Shepard Associates.

Social Media Users Aim To Influence Others
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Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

Brands On Facebook And Twitter Favored By Consumers
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People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.

The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.

Hijacked Brands Reach Record Level In Q4
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Cybercrime syndicates are expanding the base of brands they exploit for online fraud beyond major financial institutions and online merchants, according to a new report from the Anti-Phishing Working Group (APWG).

The number of hijacked brands reached a record 356 in October, up nearly 4.4 percent from the previous record of 341 in August 2009.

Amazon.com Tops In Brand Trust In U.S.

Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.

The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.

Context Optional Launches Facebook Brand Management Suite

Social marketing company Context Optional has launched Social Marketing Suite (SMS), a customizable platform for brands to manage and build their presence on Facebook.

"Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity," said Kevin Barenblat, co-founder and CEO, Context Optional.

Consumers Favor Companies Engaged With Social Media

A majority of consumers react positively when companies respond to postings on social media sites, indicating the value of the channel as way to engage people in a dialogue while building a company’s image, reputation and brand, according to a new study by The Center for Client Retention.

The study found 55 percent of consumers felt positively when companies responded to a social media posting, with only 5 percent reacting negatively and 40 percent remaining neutral.

Using Facebook Traffic to Drive Brand Loyalty
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WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

Majority Of Consumers Want To Interact With Brands Online
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The majority (78%) of new media users interact with brands via new media sites, an increase of 32 percent from 2008 (59%), according to a new report from communications firm Cone.

Facebook Tries Harder at Page Verification
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Facebook has gotten tighter with its policy on page verification. There is now a form that Facebook requires page-owners to fill out in order to verify that they are indeed the rightful owner of a branded page. They have even been sending the form around to some of the larger page owners.

The new form asks users to verify that they are an "authentic representative of the entity" the page represents. Here’s a look at the form itself.