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New Facebook Timeline for Brand Pages New Facebook Timeline for Brand Pages

As promised, Facebook has begun to “roll out” its new timeline for brand pages. This is the next step in a series Facebook has taken to phase in the new feature for all users. Soon the option will no longer …

Google Loved By Both Men And Women, According To Desired Brands Survey Google Loved By Both Men And Women, According To Desired Brands Survey
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If you’re ever having a fight with your significant other, know that you can find common ground over your shared love of Google, Dove, and Southwest Airlines. Brand insight firm Buyology has just released the results of their 2012 Most …

Google+ Brand Pages Grow 1400% Since December Google+ Brand Pages Grow 1400% Since December
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One way to judge the popularity of Google+ is with total user growth, and some estimates put the network at over 100 million users. Those projections indicate that Google+ could have 400+ million by the end of 2012. Another metric …

Facebook Timeline For Brands Coming Late February [REPORT] Facebook Timeline For Brands Coming Late February [REPORT]
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Brands that want to utilize Facebook’s spiffy new Timeline feature won’t have to wait too much longer. According to apprised executives quoted in AdAge, Facebook plans to begin rolling out Timeline for Brands at the end of February. Apparently, Facebook …

Facebook Timelines Being Considered For Brands Facebook Timelines Being Considered For Brands
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Facebook made the timeline available to all Facebook users today. Naturally, businesses are already wondering when they can take advantage of the feature, and if they will in fact be able to do so, for that matter. From the sound …

The Relationship Between Bloggers and Brands The Relationship Between Bloggers and Brands

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Yahoo’s Brand Not Damaged, According to Report Yahoo’s Brand Not Damaged, According to Report

“Yahoo is not a damaged brand in the eyes of the public,” a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz. She had some …

ICANN Domain Plan: Brands Headed for Disaster? ICANN Domain Plan: Brands Headed for Disaster?
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The Interactive Advertising Bureau (IAB) is speaking out against ICANN’s decision to open the domain name floodgates by lifting restrictions on generic top-level domains. Are the new domains a good idea? Tell us what you think. ICANN is to start …

Should Netflix Be Worried About Losing Customers? Should Netflix Be Worried About Losing Customers?
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During the first half of the year, things were looking really good for Netflix subscribers. The company made announcements like: “Miramax Content Deal,” “More MTV Content,” “Glee Available to Watch Instantly,” “More Anime Coming to Netflix,” “Marvel Content Coming to …

Social Media Involvement Greater in China than U.S. Social Media Involvement Greater in China than U.S.
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Due to the large population discrepancy, it probably won’t surprise anyone that China has more broadband users that the United States.  What might surprise you is just how much more active the Chinese are online, especially when it comes to …

Majority Of People Have Abandoned Brands On Facebook And Twitter
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The majority (91%) of consumers have abandoned at lest one brand on Facebook, email or Twitter because of irrelevant or boring marketing messages, according to a new study by ExactTarget and CoTweet.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.

 

Top Branded Facebook Fan Pages

November was a turbulent month for the Top 50 branded Facebook fan pages, with lots of growth among the giants and an unusual level of movement in the bottom half of the chart.

Using their home field advantage, Facebook increased their grip on the number one spot, adding 5 million fans since October, which is more than many of these top pages have cumulatively.

Biggest Movers

November’s biggest movers were:

Brand Fans On Facebook More Likely To Make A Purchase
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Facebook users who like a brand’s page on the site are thirty-three percent more likely to buy a product, and 92 percent more likely to recommend a product to others, according to a new report from DDB and Opinionway.

The report also found that brands should closely monitor their content and communication on their Facebook page because those same fans quickly disengage.

 

Facebook Users Become Fans Of Brands For Discounts And Promotions

Nearly 40 percent (39%) of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to new study by ExactTarget.

“Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands – factors that combine to create a potent viral marketing platform,” said Jeff Rohrs, principal, ExactTarget’s research and education group.

Google Looks at Why People Follow Brands on Facebook
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Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Twitter Users Have Big Impact On Brands
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Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.

"Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget’s research and education group.

More Marketers Turning To Digital Media For Brand Building

More marketers are using digital media to sell and build stronger relationships with their customers according to a new report from the Direct Marketing Association and David Shepard Associates.

Social Media Users Aim To Influence Others
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Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

Brands On Facebook And Twitter Favored By Consumers
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People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.

The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.

Hijacked Brands Reach Record Level In Q4
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Cybercrime syndicates are expanding the base of brands they exploit for online fraud beyond major financial institutions and online merchants, according to a new report from the Anti-Phishing Working Group (APWG).

The number of hijacked brands reached a record 356 in October, up nearly 4.4 percent from the previous record of 341 in August 2009.

Amazon.com Tops In Brand Trust In U.S.

Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.

The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.