All Posts Tagged Tag: ‘brands’

McDonald’s Creepy Ass New Mascot Unveiled on Twitter

Despite the fresh, new, hipster look that Ronald McDonald unveiled last month–he’s still a creepy-ass clown. There’s really no getting around that. Has there every been a time when Ronald McDonald didn’t give off a probable-sex-dungeon vibe? Well, move over Ronald. Happy’s here to take most of the attention away. McDonald’s recently unveiled their new Happy Meals mascot Happy, and …

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Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when it comes to Facebook, less is more. Socialbakers crunched some data from over 200,000 brand posts on Facebook on found …

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Now That’s How A Brand Should Use Jelly

Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure speculation. Now we’re getting a glance at how brands are actually trying to engage. At least one appears to be …

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Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. By comparison, 98% of the top 100 brands are on Facebook and Twitter, and 73% and 74% of on Google+ …

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When Google Highlights Brands For Generic Queries

Earlier, we posted an article asking if users can trust the information they see in Google’s Knowledge Graph, discussing errors Google has made. The trustworthiness is important for these results in particular, given that this is the stuff Google is highlighting as “knowledge,” and presumably giving people actual answers to their queries, rather than making them have to dig through …

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Apple And Google Are Now Bigger Than Coke

The big Best Global Brands report from Interbrand has been released, and for the first time, Coca-Cola is not the number one brand. It actually fell to number three, with Apple and Google holding the first and second spots respectively. In fact, Coca-Cola is sandwiched in between tech companies, with IBM holding the number four spot, followed by Microsoft at …

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Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound

YouGov, which measures consumers’ perception of various brands, is reporting that brand perception of Yahoo is down considerably over the past year, and particularly since the whole NSA PRISM scandal broke. “One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when she started, but the company’s brand health measurements, …

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Google Emphasizes Brands More In Search Results

Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at the beginning of titles for links in search results. One example both point to is for York Fitness. As Campbell …

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Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your “fans” aren’t really interacting with your content at all. Napkin Labs looked at 52 different Facebook pages that sport between …

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Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to go to the event, but did not have the opportunity, or if you didn’t even know about it, you won’t …

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Facebook User Comments Can Amount to False Advertising, According to Australian Ad Board

If you run a brand page on Facebook, you may have to pay a little more attention to the kinds of comments that your fans are leaving on your posts. In Australia, the Advertising Standards Board (an arm of the Advertising Standards Bureau) is responsible for investigating complaints into ad practices in the Australian media. In a decision that could …

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Multi-Screen Consumers Most Engaged, Loyal Consumers

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This incorporation of multiple screens into the consumer experience is reshaping how people develop loyalty to certain brands and how they …

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