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Brand Engagement Articles

More Brands Adopting Google+ More Brands Adopting Google+

Interbrand, founded in 1974, and now the world’s largest brand consulting agency, has just revealed that two new brands that rank within its top 100 have adopted the Google + platform. Said brands are Xerox and Nike, and marketing data …

Luxury Brands Have Highest Google+ Brand Engagement Luxury Brands Have Highest Google+ Brand Engagement
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Google+ users apparently have some champagne tastes. A new survey from Simply Measured, a social media analytics firm, reveals that luxury brands like Ferrari, GUCCI, and Burberry rank the among highest among the Interbrand Top 100 brands on Google+ when …

“Likeapella” By Kraft Thanks Facebook Users “Likeapella” By Kraft Thanks Facebook Users

Facebook has always been a great way of promoting products online, especially Kraft Macaroni & Cheese. Who can’t resist the yummy cheesy flavor of the macaroni? Well, 4,632 Facebook users publicly announced they couldn’t by liking this post by Kraft. …

Facebook Brand Engagement [Socialbakers Study] Facebook Brand Engagement [Socialbakers Study]

As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and …

Social Couponing Is Better for Targeting, According to SocialTwist CEO Social Couponing Is Better for Targeting, According to SocialTwist CEO
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Both the couponing and the deals’ industries have been receiving a tremendous amount of attention lately. Groupon’s IPO, obviously, has added to this hype as well as the fact that Coupons.com recently received $200 million from investors.