All Posts Tagged Tag: ‘Blogs’
I used to wait impatiently for Don Middleberg and Steven Ross to release their annual study on how reporters and editors use the Internet. Don sold is agency several years ago and the survey vanished. Fortunately, the Arketi Group is out with some data in its 2007 Web Watch Survey, according to MediaPost.
Call it the latest in castoffs of a litigious society, or maybe a lesson in the new transparency the Internet allows. Simpler, if you want to keep a legal threat quiet, make sure your threat is a) valid and b) not made to a blogger with a history of telling everybody about legal threats.
In my years of retail work, I’ve encountered tough guys, wicked old ladies, and thousands of screaming children. Yet the scariest creatures are often the mothers of those children, and Steve Ballmer may have seen a hint of that when one woman confronted him over Windows Vista.
It’s important to remember that what we understand journalism to be now isn’t always what journalism was, not even close, if you take it back to its green beginnings. How it is now, the format and structure of it was born of certain logistical necessities related to print, and later, broadcast; but media is changing, and in a big way, again.
When the Soviet Union was under Communist rule, dissidents in Soviet countries exchanged information and commented on current events using photocopied newsletter-style publications called “samizdat” that were handed around from person to person.
Now, the Internet allows dissidents and protesters of all kinds to get information out of totalitarian countries much more quickly (although there are still restrictions that authoritarian regimes — such as those in North Korea and China — can use to make Internet access difficult or even impossible).
Surprise, surprise—comScore has found that the category of your blog can make all the difference in whether people are interested in it. With their media measurement panels, they observed that blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received blog categories.
It’s official. Americans love blogs. According to a new Synovate/Marketing Daily survey out today, 8 out of 10 Americans know what a blog is–and just about half of us have visited a blog.
This new study polled 1000 U.S. adults using Synovate eNation and took place between July 30, 2007 and August 1, 2007. The survey’s results prove that blogging has now officially entered the mainstream.
While blogs are becoming more and more popular, there’s still a lot to be desired, according to reports from MediaPost and eMarketer today. While many people have heard of and even read blogs, there’s still a lot of room to grow in the blog advertising and business blogging arenas.
There’s another benefit to being in the Technorati Top 100. In addition to being the most linked-to blogs as tracked by Technorati, the Top 100 blogs have made the Digg homepage 8000 times. Clickalite.com looked at Digg’s history to examine whether Technorati’s most popular tracked blogs were popular there, too. And were they ever.
He’s absolutely right! (I’ve been saying that a lot today — I’m in a very agreeable mood).
When I worked in the pharmaceutical industry, I learned that the U.S. Food and Drug Admnistration would send the equivalent of undercover agents to industry trade shows. These spies would hang around company booths listening for any sales or marketing rep to make a claim or statement that violated FDA guidelines. The FDA would promptly turn around and fine the offending company.
People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.
This week I had the joy of looking for a blogger to write a weekly column for a social media site centered around movies, filmmaking and pop culture that I’ll be launching next month. In my ad I explained my goals, gave my bio, pointed to this blog and asked to see a writing sample.
With the growing popularity of the blogosphere, many people believe it could be a threat for journalists. At the Web 2.0 Expo, WebPronews caught up with Tris Hussey of One by One Media to discuss the growth of this matter. The print media, newspapers primarily, may need to make adjustments to keep up with the current trends.
“Service before self,” says the U.S. Air Force, and the unofficial Navy motto, “Not self but country,” follows a similar line of thought. But it’s members of the Army who are being asked something new in regards to their “selves”: Soldiers must now “consult with their immediate supervisor and their OPSEC [Operations Security] Officer” before sending e-mails or posting on blogs.
Blogging experts and social media marketing experts frequently write about how important it is to build up a network of friends on social bookmarking sites, and even encourage careful gaming of the system by email and instant messenger.
That is gaming the system purely for their own benefit.
They might also frequently suggest you Digg their content, or add them to your bookmarks, or we could also add to that list "Add Me To Your Technorati Favorites", or "Subscribe to my feed".
Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important.
Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share, analytics firms almost exclusively base their figures on the volume of traffic a site receives.
Once a year, Conan O’Brien gives a “State of the Show Address” address, and for a certain audience, it’s great – but not everyone cares about this late-night comedian’s realm. As Dave Sifry gave a “State of the Live Web Address,” as opposed to a “State of the Blogosphere,” some onlookers feel he’s addressing a similar problem.
Technorati CEO Dave Sifry has a new “state of the blogosphere” report out, although the first part of it reads more like a “state of Technorati” report — which my friend and fellow mesh organizer Mark Evans and some others believe is a bit of plumage-fluffing aimed at catching the eye of a potential suitor such as Yahoogle or MicroNews Corp.
March was a busy month for lawsuits involving bloggers and webmasters. The court system taking them to task for defamatory statements, with one case becoming the first to go to trial and result in a liability verdict.
A legal system once tentative about taking on digital cases is braving the waters with more frequency. Most of the cases we’ve reported on have involved the statements of anonymous commentators, liability for which webmasters and bloggers have been repeatedly exonerated (or are expected to be). But these are different.
In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US.
One of the top search marketing bloggers “Michael Grey” recently made a video cast telling new SEO bloggers to “step away from the keyboard.” Going on to rant on about if you can’t add something unique or different to the conversation then why bother. Well for one even if your blog doesn’t have a lot of subscribers it can be extremely valuable for your customers, yourself, and search engine rankings (Google loves fresh content and so should you).
A piece from the New York Times has reignited the debate over online advertising and the monetization of the “long tail” of the Web, one that got a boost recently with a post from Jeremy Liew, a venture capitalist at Lightspeed Venture Partners, who noted that in order to build a business with $50-million in revenue — pretty small beer in most circles — a site would have to have about gazillion page views a month (I’m rounding up).
CNET sat down with former CBS news anchor Dan Rather at the recent SXSW conference and got his opinion on everything from blogs to net neutrality. Considering Rather pretty much lost his job at CBS due to bloggers questioning a report on President Bush’s National Guard service record, you’d think Rather would hate bloggers. Interestingly, Rather believes there is room for bloggers as serious journalists.
Common sense states that if you’re new to blogging, it’s going to be a lot easier for you to gain an audience if you pick a field that’s not oversaturated with high profile bloggers and thousands of new bloggers writing about the same subject.
When it comes to finding blogs 67.3 percent of readers rely on links from other blogs, according to a new report from Vizu Answers and Ad Age. Aside from links on other blogs, recommendations account for 23 percent of blog finds. Search accounts for 19.6 percent of blog finds and blog search engines make up 5.6 percent of blog finds.
Whatever it was, it seems to have passed like a 24-hour stomach bug, and GMail, at least from this office, is working again. But GMail was, most definitely and desperately, broken, longer for some than others, curses raining down with all the pulled-out hair.
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.
Recently (I honestly don’t know when), MSN launched a Digg clone in the Netherlands, called MSN reporter.
You can submit your story, and others can vote for it or against it. The top stories go to the MSN.nl homepage.
Now the boys at MSN haven’t really thought this through, as they store what stories you’ve voted on in… your cookie-jar!
While some have criticized the list because of its US centricity – I can think of a good half dozen marketing blogs in Europe and Asia that ought to be in such a list – the Power 150 is a useful resource.