WebProNews

Microsoft Mobilizes its Behavioral Targeting

Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft's online properties are available to buyers of the company's mobile display ad inventory.

7 Behavioral Targeting Privacy Principles

Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

Google to Serve Ads Based on Browsing History

Google has announced the launch of "Interest-based" advertising as a beta test for the company's partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit.

Behavioral Targeting Gaining Public Acceptance

Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers' comfort level with the concept is going up.

British Telecom's Doing ISP-Based Behavioral Targeting

British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.

Behavioral Targeting Rising In Online Classifieds

Reaching the right customer with a classifieds placement may be the province of tighter behavioral targeting, rather than waiting for someone to search for what they want.

AlmondNet Likes Taste Of Behavioral Targeting

Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.

Does Google Know What You're Doing Offsite?

Google's behavioral targeting is an inevitability and, in one form, a current practice. People are aware of personalized results when logged into their accounts, and certainly retail sites are aware of what you're checking out. But a recent forum poster reports Google's apparent knowledge of what he was doing off-site. And the thought of that is a little unnerving.

Wal-Mart Starting To Use Behavioral Targeting; via Yahoo

Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.

Google Patent App. Pursues Behavioral Targeting

Since not every single one gets clicked on, Google's ads might be considered less than perfect.  A new patent application would make behavioral targeting a central part of improving them.