There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.
Bill Gates has invested $390 million dollars in Mexican brewer Femsa through his Cascade Investment Fund, according to the brewer.
I suppose to some people promising a beer is like tossing up a "how's it going" in the elevator. But for others, it's nothing to be so flippant about, which is why there needs to be a way to keep track of all the beer owed to people.
YouTube wants to implement a content-filtering system this fall. It also (presumably) wants world peace and free energy, and it’s anybody’s guess which of these three outcomes is most likely to occur.
If you ever wondered what the Earth looks like to extraterrestrials, whom we know are passive observers in the vein of Jane Goodall, Google Earth has provided us this insight.
Trains are cool. Beer is cool. And Coors thinks beer trains are cool enough to send one across your computer screen at 4:53 PM every workday to remind you about happy hour.
The Flash-based interactive Silver Bullet train is scheduled for its first departure in mid-April, and is gaining attention in the online advertising world because it is geo-targeted and time zone sensitive.
BeerMapping.com offers a service that focuses on connecting people who prefer a decent pint with the breweries and brewpubs offering those beverages.
We are in PR. We know the medium is the message, and people love videos. PR has used video news releases and satellite media tours to great results - I always had great returns on SMTs, and think that they were great hits for the clients. But, we ran into some problems there, didn't we.
When a company describes its product as Amazon.com meets Minority Report, it's not terribly clear if that's a good thing. But receiving a text message on your mobile that's good for one birthday beer most certainly is.
Of all the unlikely candidates to branch into online video, Anheuser-Busch would seem high on the list - but then again, there were the frogsand the lizardsand Cedric the Entertainer. Beer fans, get ready for Bud.TV, a Web-channel from the King of Super Bowl ads.
iEntry 10th Anniversary
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