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RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews

Online beer mecca RateBeer has just announced their Best of 2012 Awards, and a Belgian Quadrupel takes the blue ribbon. Westvleteren 12, a product of Westvleteren Abdij St. Sixtus, topped the list of 50 best beers. The beer, a RateBeer …

MacWorld iWorld: Intoxicase Puts A Bottle Opener On Your iPhone MacWorld iWorld: Intoxicase Puts A Bottle Opener On Your iPhone

Spicebox has been showing off their new Intoxicase iPhone cases at MacWorld | iWorld this week. The two cases – Intoxicase and Intoxicase Plus – have built-in bottle openers. There is also an app that allows users to track how …

This Bud’s For You: Adventures in USB Flash Drives This Bud’s For You: Adventures in USB Flash Drives
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This folks, is what’s known as “The Genuine Article.” Yes, what you are looking at is, in fact, a Budweiser beer-themed USB drive capable of holding a six-pack’s worth 4 gigabytes worth of data. As pointed out by Geek Alerts, …

Siri, Your Next Bartender Siri, Your Next Bartender

Here’s what Apple says you can do with their new Siri voice assistant program; you can ask for directions, schedule an appointment, make dinner reservations, find the nearest locksmith, play your favorites tunes, set an alarm, and other practical tasks. …

Google, Dogfish Head Team Up For Worldly Beer Google, Dogfish Head Team Up For Worldly Beer
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Google’s first attempt at brewing has resulted in a beer that taps ingredients from all across the globe. They teamed up with Delaware craft brewery Dogfish Head to make “URKontinent,” a Belgian Dubbel style beer with flavors from five different …

International Beer Day: The Internet Celebrates International Beer Day: The Internet Celebrates
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You’ve got to hand it to these beer enthusiasts – they really know how to work the social media angle. Today is the second straight day we celebrate a holiday popularized online – as well as the second straight day …

International IPA Day (#IPADay) Promotes Craft Beer With Social Media International IPA Day (#IPADay) Promotes Craft Beer With Social Media
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Today is truly a wonderful day. Not only because Thursday is the new Friday, but because today celebrates one of the most popular (and my personal favorite) style of craft beer, the India Pale Ale. Today, August 4th is International …

Memorial Day Food & Drink: The Twitter Guide Memorial Day Food & Drink: The Twitter Guide
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While Memorial Day is a time for reverence, to honor those who have given their lives to military service for our great country, it is also a huge weekend for food and drink. Countless burgers will be grilled, steaks will …

What We Can Learn From International Beer Advertising

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.

Bill Gates Pours $390 Million Into Mexican Brewer

Bill Gates has invested $390 million dollars in Mexican brewer Femsa through his Cascade Investment Fund, according to the brewer.

First Twitter, Then Beer Collection Agencies
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I suppose to some people promising a beer is like tossing up a "how’s it going" in the elevator. But for others, it’s nothing to be so flippant about, which is why there needs to be a way to keep track of all the beer owed to people.

YouTube Content Filter Could Come In September

YouTube wants to implement a content-filtering system this fall.  It also (presumably) wants world peace and free energy, and it’s anybody’s guess which of these three outcomes is most likely to occur.

Abbreviated Guide To Google Earth Sightseeing

If you ever wondered what the Earth looks like to extraterrestrials, whom we know are passive observers in the vein of Jane Goodall, Google Earth has provided us this insight.

Beer Train Crosses the Web
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Trains are cool. Beer is cool. And Coors thinks beer trains are cool enough to send one across your computer screen at 4:53 PM every workday to remind you about happy hour.

The Flash-based interactive Silver Bullet train is scheduled for its first departure in mid-April, and is gaining attention in the online advertising world because it is geo-targeted and time zone sensitive.

Mmm, Beer As A Map Mashup
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BeerMapping.com offers a service that focuses on connecting people who prefer a decent pint with the breweries and brewpubs offering those beverages.

The Future of Video – Now

We are in PR. We know the medium is the message, and people love videos. PR has used video news releases and satellite media tours to great results – I always had great returns on SMTs, and think that they were great hits for the clients. But, we ran into some problems there, didn’t we.

The Web Makes Long-Distance Beer Buddies

When a company describes its product as Amazon.com meets Minority Report, it’s not terribly clear if that’s a good thing. But receiving a text message on your mobile that’s good for one birthday beer most certainly is.

Get Ready For Some Bud.TV

Of all the unlikely candidates to branch into online video, Anheuser-Busch would seem high on the list – but then again, there were the frogsand the lizardsand Cedric the Entertainer. Beer fans, get ready for Bud.TV, a Web-channel from the King of Super Bowl ads.

Google Video Breaks Up, Drinks Beer

In a flurry of cross promotional efforts flying past your head faster than your ex-girlfriend’s spiked pump, Google has retooled Google Video to be more YouTube style, has solicited user breakup videos to honor “National Breakup Day” sponsored by Budweiser and is co-presented by Universal Picture’s The Break-Up.

Listible.com Is Irrelistible
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For the Type A Capricorn, making a list is what fooling around under the bleachers is to Type Z Sagittarius-ecstasy of the highest unadulterated order. On the Top 10 List of Great Things About Lists, is that old order out chaos idea, deplored by the impetuous Sag, but loved by the users of Listible.com-the listiest Web 2.0 site on the Net.

Beer, Nakedness Win In Super Bowl Ad Poll

Beer, senseless nudity and cavemen. As football fans remember the glory days of human development, these images made their way from computer screen to brain to conditioned response voting on AOL’s Super Sunday Ad poll. Homo Inteneticus viewed the Super Bowl ads some 42 million times and two-thirds of the time hailed beer as the winner.