Demand Media announced today that it has appointed former NBC Universal and Viacom executive Lisa Kraynak its new General Manager and Senior Vice President for its New Fashion and Beauty property typeF.com.

The site itself is a product of Demand Media’s partnership with Bankable Enterprises (the one run by Tyra Banks), which we reported on last summer.

There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.