Smell that? That’s the aroma of publicity stunt. It may or may not be wafting from the matrimonial abode of Ashton Kutcher and Demi Moore, or from executive producer offices of an ill-described reality show.
When generating buzz, sometimes people’s own imaginations are more effective than your own, and a little bit of vagueness can go along way. Here’s the sentence that has Ashton Kutcher threatening to stop tweeting (gasp! quelle horreur!):
About 2 a.m. East Coast time, Ashton Kutcher declared victory in attracting one million followers on Twitter. For what it’s worth—is it worth something?—CNN piggyback publicity team conceded victory, but would reach a million itself sometime in the wee morning hours.
About 7:30 last night, just about the time the Twitter-battle was being hyped on entertainment news, bookies reached out to my inbox to inform me the odds favored CNN. Odds were even on Kutcher, long on Britney.
Who knew the race to be the first Twitter user with a million followers was so important? It’s not, but it is kind of fun to watch. Ashton Kutcher, CNN, and Britney Spears seem the most likely contenders, but one shadow organization lurks to manipulate while Oprah’s late entry could be an upset.
People’s search habits on Twitter aren’t so different from their search habits elsewhere; Ashton Kutcher may be the first Twitterer to grab a million followers; and an Arkansas judge says a juror’s reckless tweeting does not warrant a new trial.
Well, one thing Twitter’s good for: a little celebrity drama. According to a British tabloid quoting an American tabloid, singer John Mayer tweeted his way to a break up with Jennifer Aniston about the same time Ashton Kutcher posted a photo of Demi Moore’s heiney to TwitPics.
Give me a break; when you cover all things Twitter this is news. It’s also pretty funny.
On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several times because I can’t get over the possibilities. The possibilities of what you ask?