All Posts Tagged Tag: ‘Application Development’

Microsoft Acquires App Analytics Company Capptain

Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in a nutshell: Microsoft will integrate Capptain with Azure. “With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers,” says Microsoft’s Omar …

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Twitter’s Crashlytics Hits Mac OS X

Last year, Twitter acquired Crashlytics, a reporting tool for mobile app crashes. The company has kept the service alive as promised. The co-founders said at the time that development would continue, and it has. Today, Crashlytics announced that it is expanding beyond iOS and Android apps, and into Mac apps. Apparently they’ve had a lot of requests for a solution …

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Is Facebook Breaking The Web With App Links?

Facebook finally held its f8 developers conference this week after a multi-year hiatus. Unlike previous events, the focus wasn’t on any major product announcements, but more on developers and the mobile Facebook ecosystem. One of the most talked about announcements is App Links, which is Facebook’s attempt to enable mobile apps to link to one another, essentially making the mobile …

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Facebook Open Sources Engine Behind Paper App (Pop)

Facebook announced that it is open sourcing Pop, the animation engine behind its recently launched Paper app. Facebook released Paper in January. It’s a social news reader app for iOS. If you’re unfamiliar with it, watch this: Pop is responsible for the smooth animations and transitions that take place within the app, including scrolling, bouncing, and unfolding effects. “Since the …

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Google Moves Forward With App Indexing

Last fall, Google began testing app indexing, and released guidelines for webmasters to have Google index deep links within their app. This is so users searching Google from smartphones can get to in-app content (if they have the app installed) just as they would website content. Google announced on Thursday that it has enabled over 24 more applications that users …

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Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg News, which cites “people with knowledge of the matter”. The ads would reportedly appear in users’ Twitter feeds on their …

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IBM To Acquire DBaaS Provider Cloudant

IBM announced on Monday that it has entered into an agreement to acquire database-as-a-service provider Cloudant. Cloudant, which IBM will use to expand its big data/analytics, cloud computing and mobile offerings, lets developers create next-gen mobile and web apps “easily and quickly.” It’s already in use by various companies in gaming, financial services, online learning, retail, healthcare, and mobile device …

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Google Launches General Availability Of Cloud SQL

Google released Cloud SQL in limited preview back in 2011, and has only just now launched general availability. It was first conceived of as an add-on to Google App Engine, but Google has since launched Compute Engine, and it works as a “database backbone” for apps running on either. With general availability, Cloud SQL gets encryption of customer data, a …

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PayPal Acquires Mobile App Platform Developers StackMob

PayPal has acquired mobile application development firm StackMob. The company’s engineers will join the PayPal team. The StackMob team has roots coming from JBoss/Red Hat, NexTag, Zynga, Cisco and Salesforce. The company has been backed by Trinity Ventures, Harrison Metal, Baseline Ventures, Founder Collective and Charles River Ventures. “StackMob is best known for its outstanding work in developing a platform …

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Google’s AdMob Launches Network Optimization, Impression Goals For House Ads

Google is telling app developers that that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads. With ad network optimization, AdMob lets you evaluate the CPM of each network in your mediation stack. It reorders them for you so the one with the highest CPM serves an …

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Facebook Android SDK Gets Major Update

Facebook announced today that it has launched a major update to its Android SDK, bringing Share Dialog and support for the Object API to the operating system. “The Share Dialog offers a lightweight and consistent way to enable sharing to significantly enhance people’s sharing experiences from your app,” says Facebook’s Chris Lang. “People now have the option to share activity …

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Facebook Makes Running Mobile App Install Ads Easier

Facebook announced that it has a new way for developers to gets started with mobile app install ads. They can now do so by just copying and pasting their app’s Google Play or Apple App Store URL into the Ads Create Tool. “If you’re new to developing on Facebook, this is the quickest way to start advertising your mobile app, …

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