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All Posts Tagged Tag: ‘AOL’

AOL Cuts Costs by Unplugging Servers

AOL has been in competition to save energy and introduce more efficient IT solutions. Uptime Institute, the sponsor of the race, has announced that AOL the winner, followed by NBC Universal, in the contest. The point of the competition was to illustrate the high cost of using outdated equipment and employing old fashioned solutions. In their efforts to compete, AOL …

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AOL Sells Patents To Microsoft for $1.1 Billion [Update]

AOL has decided to sell over 800 patents to Microsoft in a $1.1 million deal. Part of the deal includes non-exclusive rights to over 300 other advertising and technology patents as well. There is no word on exactly why AOL is getting rid of the patents, but many believe it is under pressure to regain a foot hold in the …

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AOL CEO Tim Armstrong Signs Four Year Deal

Starting March 29th 2012 AOL CEO Tim Armstrong begins a new four year contract. Approved on the 28th by the compensation committee, Armstrong will be entitled to a $1 million annual salary plus bonuses which could reach to two times that amount. The contract actually excludes some benefits that were present in the prior contract as per new policies for …

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What The U.S. Search Market’s Been Up To Since 2008 [Infographic]

On the Web, search is king. Even though a new Google Consumer Survey found that only 1 in 5 Americans knows what SEO is, just about everybody in the Web content industry not only knows about search engine optimization, but also formats and titles content in an effort to get noticed by Google’s complex algorithms. You can be white hat, …

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More Pink Slips Handed Out At AOL

Looks like even more people got fired at AOL yesterday. Business Insider reports that a number of employees in the New York office marketing department were called in to meet with managers about their positions. The meetings didn’t go well. Yesterday’s firings are the latest in a slew of job cuts that have taken place at AOL this month. Other …

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AOL Launches Ad Tech DSP: They’re Back!

AOL used to be heavily invested in advertising technology, but that was a long time ago and they were replaced with the likes of Google and other current industry giants. Still struggling to stay afloat, they are set to launch a new platform that will allow advertisers to compete for space using a real-time bidding system. Demand-Side Platforms (DSP) have …

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AOL Acquires Photo-Sharing App Hipster

AOL has just struck a deal with Hipster, a relatively new photo-sharing company, to acquire their local app. Hipster’s intimate five-person team will be working with the AOL mobile team out of Palo Alto. The year-old company raised considerable interest before launching their app–which allows users to create and upload photo postcards to share around the world–by recruiting engineers with …

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Microsoft, Yahoo, AOL Ad Deal Goes Into Effect

In November, Microsoft, Yahoo and AOL announced an ad partnership, which the trio said would benefit advertisers, agencies and publishers by providing “more efficient access to premium online ad inventory”. The agreements among the companies would enable the ad networks operated by each other to offer the others’ premium non-reserved online display inventory to their respective ad customers (in the …

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Google Restores AIM

Google and AOL were able to restore the inoperability between their two instant messenger clients, over two weeks after a spam flood on AIM began to affected Gmail Chat and Google Talk. AOL initially thought that the repairs would be finished last Thursday, but things took a bit longer, and service was back up Tuesday. Interoperability between the IM clients …

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MapQuest Vibe Gaming, Search Features Launch At SXSW

AOL’s MapQuest announced the launch of some new features for its MapQuest Vibe product (web and iPhone), bringing a gaming element to it. That includes check-ins, “neighborhood influence,” which lets users share votes, comments and check-ins across Facebook, Foursquare and Twitter, the ability to compete against friends and other people for said influence, the ability to win VIP badges, and …

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AOL’s AdTech Launches New Mobile SDK

Advertising.com’s AdTech (owned by AOL) has launched a new mobile software developer kit, which the company says is the first of its kind to comply with the IAB’s rich media standard MRAID 2.0. MRAID, which stands for Mobile Rich Media Ad Interface Definitions is an IAB project tasked with defining a common API for mobile rich media ads that will …

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Rush Limbaugh Continues To Lose Advertisers

Earlier today, AOL announced that they were among the several companies that would no longer advertise on Rush Limbaugh’s syndicated radio show. The exodus comes on the tails of Limbaugh’s comments last week that Georgetown law student Sandra Fluke was a “slut” and a “prostitute” for complaining that she wasn’t able to be heard at a House committee to determine …

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