AOL Launches Patch Deals…Yes, Another Deals Service

Chris CrumBusiness

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Another week, another company "taking on Groupon". This time it's AOL - more specifically, AOL's Patch. AOL is launching Patch Deals with a little help from American Express via its digital payment platform Serve, which will power the Patch Deals Platform.

“Our collaboration with AOL’s Patch increases the scale and reach of the Serve platform and helps bridge the divide between online commerce and offline deals in a way that benefits merchants and consumers,” said Dan Schulman, Group President, Enterprise Growth, American Express. “This partnership showcases the breadth of the capabilities of the Serve platform to make digital payments hassle-free, user-friendly and part of the norm – and now through our work with Patch, we can add locally relevant to that list.”

In the Patch Deals FAQs, we learn that:

  • There are no upfront costs to promoting a deal with Patch, they have a standard revenue split once the deal has closed, and merchants only pay a revenue share for sales which have already been made.
  • Merchants will get paid within 30 days of the deal closing
  • They'll let you know when to expect your deal to run (approximately), and once the dates are set, they'll notify you so you can prepare.
  • The Patch Deals team works with merchants to create offers, but needs input from the merchant to "get the right facts included"
  • They will help you track who has redeemed the deal via their Merchant Portal
  • They promote deals via email newsletters ad through Facebook and Twitter
  • ”Through this simple yet fresh way of redeeming local deals, Patch and Serve will offer users an even stronger connection to their communities and the businesses in their area,” commented Warren Webster, president of Patch Media. “We are proud to partner with Amex given their reputation for innovation in the marketplace, and are eager to see how our collaboration may further benefit our collective consumers.”

    Interestingly, AOL's TechCrunch blog ran an article called "Why I Want Google Offers And The Entire Daily Deals Business To Die" over the weekend.

    The deals space is getting more and more crowded, making those services that aggregate deals for consumers all the more valuable.

    Users will be able to sign up for Serve accounts via Patch sites this fall. The Patch Deals service is already live in a few select communities.

    Chris Crum
    Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.