All Posts Tagged Tag: ‘AOL Networks’

AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. Here’s the official description for One: ONE will be the first platform that empowers brands with a holistic view of …

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Yahoo Gets Former AOL Networks Chief Ned Brody As SVP Of The Americas

Yahoo announced today that Ned Brody, the former CEO of AOL Networks, has joined the company to take on the role of SVP of the Americas. He will oversee the company’s advertising business in North and South America. COO Henrique De Castro had this to say on the Yahoo blog: We’ve had great momentum at Yahoo as we continue to …

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AOL Announces Marketplace by AdTech

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.” “Our goal at AOL Networks is to simplify …

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AOL’s Advertising.com Group Is Now Just AOL Networks

AOL announced today that its Advertising.com group has been rebranded as AOL Networks, and is aligned with its parent AOL brand. The company believes the move will help stakeholders better understand its assets. AOL Networks CEO Ned Brody (pictured) says, “AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of …

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