All Posts Tagged Tag: ‘analytics’
I’ve noticed my blog hit with a few changes in Google over this last week. I say hit because the changes were not positive. Here are my symptoms:
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
For the inside track on Google Analytics, one need look no further than Brett Crosby, its senior manager. In a recent interview, Crosby spoke about becoming part of the team, what it’s working on now, and what difficulties it may face in the future.
In a report published today, comScore went into further detail into its earlier announcement that MySpace had passed Yahoo in terms of page views for the 2006 calendar year. In reviewing the numbers, the statistics firm admitted that due to the progressive nature of Web 2.0 technology, analytical methods for determining site traffic would need to be updated in 2007.
I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.
Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the success of their marketing and advertising efforts over the Internet. Through its unique algorithms BuzzLogic is able to provide the ability to measure these items across various segments such as: Public Relations, Corporate Communications, Blogging, Brand/Product Marketing…
A couple weeks ago I wrote a post talking about how I used my FeedBurner stats to discover that Bloglines and NetVibes were the most popular feed readers used on my blog’s feed (Newsgator was very popular too). Recently, InformationWeek had a great post comparing 2 of those 3 (Bloglines and Newsgator) as well as Google Reader.
In an earlier post (http://semphonic.blogs.com/semangel/2006/09/store_planning_.html) I talked about how there are lots of lessons to be learned from traditional retail – lessons in navigation, store layout and merchandising.
This is Part IX in an (epic) Series on Functional Web Analytics.
Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.
After Brett Crosby of Google Analytics teased me from the audience about the “tricks” search marketers use to optimize web sites, during my session, I was looking forward to heckling him during his session on web analytics. Alas, Brett’s role was mostly as moderator and the opportunity to return the favor, was limited.