All Posts Tagged Tag: ‘analytics’

Google Adds Google Analytics Support for AMP

Google Adds Google Analytics Support for AMP

While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP will support most ad-serving scenarios you’re likely to use, so that’s helpful too. In a post on the Google Analytics …

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Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s “share of conversation, key audiences, and trends about their brand’s conversation.” Twitter describes the offering as a “360-degree, real-time view” enabling the advertiser to learn, take action, and see the impact of their Twitter initiatives. The offering has …

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Square Launches Dashboard Analytics App For iOS

Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices based on data. The app has been in beta, but is now available to all. “During our beta program, sellers using the app opened it 12 times per day, on average; that’s more than once an hour during a …

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App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard. “The new additional usage data from …

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Salesforce Unveils ‘Wave Analytics’ Application

Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company’s entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics. Sales Wave Analytics marks the inaugural app for the Wave Analytics Apps line of apps, more of which will come later. Sales Wave Analytics will provide sales teams …

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‘Not Provided’ To Expand As Bing Encrypts Search Data

Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s a little surprising that Bing has taken this long to follow suit, but they’re doing so now nevertheless. Bing’s Duane …

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Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics. Typically, those building websites have to set up the code themselves to get all …

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Google Search Console Gets App Indexing-Friendly

Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates to the product under the new brand. On Friday, Google announced the addition of new reports to show how Google …

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Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster Tools. “If you manage a website, you need a deep understanding of how users find your site and how your …

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Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. IBM has a new feature called Journey Designer, which brands can use to create personalized customer experiences and then use …

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Facebook Gives Developers Analytics For Apps

Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service immediately. The product includes insights to help you understand traffic across devices. “if you’re an online clothing retailer and have …

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Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations for the entire app lifecycle, and the convergence of marketing and ad technologies,” a spokesperson for Adobe tells WebProNews. Connecting …

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Twitter ‘Answers’ Analytics Tool Available For Non-Developers

Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be available via Crashlytics, but for non-developers, it will also be available in standalone form. Product manager Brian Swift said in a blog post, “This way, we’ll be able to innovate more rapidly and …

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Microsoft Is Buying Revolution Analytics To Make Companies Smarter

Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language “R”. Microsoft says it will use the acquisition to help companies take advantage of R and data science. The company intends to help reduce the data science and analytics skills gap in organizations in the financial, manufacturing, …

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Pinterest Gives Businesses Analytics Tips

Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.” “Available in 31 different languages, Pinterest analytics helps businesses improve—whether it’s updating their product offerings after seeing what’s popular on …

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Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs and Sheets. At launch, there were add-ons for things like printing address labels and name tags, creating a bibliography without …

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Twitter Gives Analytics Access To iPhone Users

Twitter opened up its analytics offering to all users back in the summer, giving people a better look at the engagement surrounding any given tweet. This was only for the desktop, however. Now, some are starting to be able to access the feature on their phones. Specifically, some iPhone users now have it. Twitter quietly made this official in a …

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LinkedIn’s SlideShare Expands Its Analytics Offering

LinkedIn announces is opening up analytics feature previously only available to premium SlideShare users to all users. “Really helpful in slicing, dicing and understanding your traffic so you can understand and do more of what’s working (and less of what’s not),” a spokesperson for the company said in an email. The offering gives you insights into geographical distribution, traffic sources, …

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IBM Watson Analytics Now Available In Beta

IBM announced that Watson Analytics is now available in beta. The offering was announced in September. It’s described as a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company called it the biggest announcement it’s made in a decade as an analytics provider. “Since being announced in September, more than 22,000 people have …

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Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips is essential. Today, we are bringing our mobile app to the iPad. The new application (available free on the iTunes …

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IBM And Twitter Announce Big Enterprise Data Partnership

Twitter and IBM announced a new partnership to give enterprises Twitter data through IBM tools and services. Essentially, it’s a combination of Twitter’s “public pulse” of real-time data and IBM’s cloud-based analytics, customer engagement platforms, and consulting services. IBM will offer Twitter data as part of IBM Watson Analytics, Watson Developer Cloud and IBM Bluemix. There will also be joint …

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Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the accounts can help you optimize your site, improve user experience, and grow your revenue. “If you want to grow your …

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Pandora Now Offering Analytics for Its Musicians

Pandora, forever fighting the perception of some that it’s not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it’s the best way to harness Pandora’s 76 million monthly active users, who listen to over 20 hours a month. The AMP will offer musicians analytics like total track plays, number of …

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Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices. Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that …

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YouTube Gets Realtime Analytics Report

YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video. Google says the report can give you early insights into the performance of a video to help you adjust your promotion strategy. The report shows graphs for hour-by-hour data for a …

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Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes. “With …

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IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first version will include a freemium version of its cloud-based service for desktop and mobile devices, and will offer access to …

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Twitter Analytics Reveal Low Reach, Suspect Engagement

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users access it. Now everyone gets to see each of their tweets’ impressions, engagements, and engagement rate. The question is how …

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Twitter Opens Analytics To All Users

Twitter announced the expansion of organic tweet analytics, opening its dashboard to all users. Twitter launched the dashboard in July, but it was only available to advertisers and verified users (and you know how hard it can be to become one of those). Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know …

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Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences,” Yahoo said. “We believe the deal benefits customers of both Flurry and Yahoo. Yahoo …

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