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All Posts Tagged Tag: ‘analytics’

IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first version will include a freemium version of its cloud-based service for desktop and mobile devices, and will offer access to …

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Twitter Analytics Reveal Low Reach, Suspect Engagement

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users access it. Now everyone gets to see each of their tweets’ impressions, engagements, and engagement rate. The question is how …

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Twitter Opens Analytics To All Users

Twitter announced the expansion of organic tweet analytics, opening its dashboard to all users. Twitter launched the dashboard in July, but it was only available to advertisers and verified users (and you know how hard it can be to become one of those). Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know …

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Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences,” Yahoo said. “We believe the deal benefits customers of both Flurry and Yahoo. Yahoo …

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Pinterest Makes Analytics Generally Available

In early June, Pinterest announced “new and improved” analytics, and now they’ve made the offering generally available. The company describes it as a “new, smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.” “Available in 31 different languages, Pinterest analytics helps businesses improve—whether it’s updating their product …

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Facebook Adds Analytics Support To App Links

Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook launched App Links at f8 a few months ago. It’s basically a way for mobile applications to link to content within one another. Now, developers who use the Facebook SDK will be able to use …

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Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram feed hasn’t been inundated with ads yet because there simply aren’t that many ad partners yet. It appears as if …

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Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It’s integrated with the full Square Register suite, including Pickup, Invoices, and Appointments, which launched earlier this month. The offering includes an Analytics homepage, which shows real-time data on business performance, such as most popular items and a comparison to others in the same industry. The …

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Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from your mobile device, monitor recent changes with Real Time reports, and easily get your Analytics data anytime, anywhere.” Considering Android …

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Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets you see how tweets are performing in real time, compare impressions, total engagements, and retweets month over month, and use …

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Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. McKenna leads Groupon’s organic search efforts. He says they completely de-indexed their site one day “for the sake of SEO …

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Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” This appears under …

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