Tag: analytics

Data Collection in a World of Internet Privacy
The use of online tracking tools is one of the primary methods that businesses can use to inform their marketing efforts and therefore grow revenue. In ord...
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How Heat Maps Can Be Useful To Your Business
The purpose of a heat map is to measure the density of data in a particular area. To differentiate different levels of density, heat maps employ various co...
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Judge ‘Disturbed’ by Google’s Data Tracking
U.S. District Judge Lucy Koh has expressed she is “disturbed” by accusations regarding the depth of Google’s data tracking habits. Google is fa...
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substanti...
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When It’s Game Time for Retail New Relic is There, Says CEO
New Relic provides deep performance analytics for every part of a business software environment. It enables companies to easily view and analyze massive am...
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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, s...
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Google Expands Functionality of Property Sets to More Sections of Search Console
In a response to many requests by search managers and webmasters, Google has expanded...
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New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and pe...
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Google Search Console Introduces ‘Property Sets’
Google has launched 'Property Sets' within their Search Console allowing webmasters to combine apps and sites within a single group in order to monitor overall clicks and impressio...
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Google Just Revamped the Google Analytics Mobile App
Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper...
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Google Analytics Adds User Explorer Reporting (And More)
Google's latest release notes for Google Analytics reveal some interesting new features in...
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New Facebook Video Crossposting Features Should Prove Helpful
Facebook made a ton of announcements on Tuesday. One that didn't get quite as much as attention as some of the others could actually be one of the more useful ones for marketers....
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Facebook Adds Features To Analytics for Apps [F8]
Last year at its F8 developer conference, Facebook launched Analytics for Apps. At...
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Facebook Instant Articles Now Officially Open To All Publishers
Two months ago, Facebook announced that on April 12, it would open Instant Artic...
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