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Google Analytics Finally Gets an iPhone App

Google Analytics Finally Gets an iPhone App

By Josh Wolford July 17, 2014

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from …

Microsoft Acquires App Analytics Company Capptain Microsoft Acquires App Analytics Company Capptain

Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in a nutshell: Microsoft will integrate Capptain with Azure. “With Capptain’s solution, organizations can …

Google Analytics Premium Gets Roll-Up Reporting Google Analytics Premium Gets Roll-Up Reporting

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is …

Pinterest Gives Marketing Tech Products  API Access Pinterest Gives Marketing Tech Products API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Adobe Announces A Bunch Of New Marketing Features Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion in revenue in 2013. First, Adobe announced Marketing Cloud Exchange, a new core service …

Facebook Launches New Audience Insights Tool Facebook Launches New Audience Insights Tool

Facebook introduced a new tool for businesses called Audience Insights, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics, purchase behavior, etc. This is completely separate from Page Insights. That shows you info …

Google Adds Adometry For New Analytics Tools Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on …

YouTube Analytics Gets New Playlists Stats YouTube Analytics Gets New Playlists Stats

Google announced the addition of some new reports to YouTube Analytics, to help channel owners see how their playlists are helping with their overall channel performance. YouTube Analytics will now show the total number of video views from the channel’s …

Google Analytics Gets Simplified Google Analytics Gets Simplified

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Dell Acquires Analytics Company StatSoft Dell Acquires Analytics Company StatSoft

Dell today announced that it has acquired StatSoft, an analytics solutions company that specialized in predictive analytics software, data mining, and data visualization. According to Dell’s announcement the acquisition will put StatSoft and its experts into Dell’s big data division, …

Google Analytics Gets A New Look Google Analytics Gets A New Look

Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics. “We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and …

Twitter Launches Card Analytics Dashboard Twitter Launches Card Analytics Dashboard
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Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing. That includes tweets with pictures, videos, content previews, deep links …

Yahoo Search Is Now Encrypted By Default Yahoo Search Is Now Encrypted By Default
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Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago …

Analytics Tips For Your Lead Generation Analytics Tips For Your Lead Generation
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Here's How To Upgrade To Universal Analytics Here's How To Upgrade To Universal Analytics
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Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Analytics Measurement Challenges Google Talks Analytics Measurement Challenges

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Google Analytics Gets Custom Dimensions Google Analytics Gets Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged …