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Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

By Chris Crum April 17, 2014

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Analytics Tips For Your Lead Generation Analytics Tips For Your Lead Generation
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Here's How To Upgrade To Universal Analytics Here's How To Upgrade To Universal Analytics
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Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Analytics Measurement Challenges Google Talks Analytics Measurement Challenges

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Google Analytics Gets Custom Dimensions Google Analytics Gets Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged …

Socialbakers Adds Instagram, LinkedIn, Mobile App Socialbakers Adds Instagram, LinkedIn, Mobile App

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn. The app, the company says, provides an “executive dashboard of key metrics for monitored Facebook …

Google Analytics Adds New 'Speed Suggestions' Report Google Analytics Adds New 'Speed Suggestions' Report
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Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages …

Amazon App Developers Can Now Get Analytics Amazon App Developers Can Now Get Analytics
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Despite building Fire OS on top of Android, Amazon wants developers to choose its platform over Android or iOS when building apps. Over the last year, it’s become easier to recommend the platform as Amazon has leveraged the power of …

Facebook Acquires Mobile Data Firm Onavo Facebook Acquires Mobile Data Firm Onavo

Facebook has acquired Onavo, a mobile data compression and analytics company out of Israel. Onavo announced the news in a blog post on Sunday. In that, co-founders Guy Rosen and Roi Tiger write: As you know, Facebook and other mobile …

Google Adds Auto-Event Tracking To Tag Manager Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you …

Google Announces New Analytics Features Google Announces New Analytics Features
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At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of …

IBM To Acquire Analytics Firm The Now Factory IBM To Acquire Analytics Firm The Now Factory

IBM announced on Tuesday that it is pursuing the acquisition of The Now Factory, a Dublin-based provider of software analytics for communications service providers. IBM says the acquisition complements its MobileFirst Analytics portfolio, and is part of its long-term strategy …

Big Data Industry to Hit $114 Billion by 2018 Big Data Industry to Hit $114 Billion by 2018

As billions of people around the world pump massive amounts of information through the internet every day, business (and the NSA) are going to need solutions to parse their data. Some of the smartest people in the world are now …

Parse Reveals New Mobile Analytics Tools Parse Reveals New Mobile Analytics Tools

If you use any kind of analytics in your mobile app, you just might use Parse. It’s one of the most popular mobile analytics platforms on the market, and the team behind it have announced some new tools that will …

Google On Ecommerce And Goal Tracking In Analytics Google On Ecommerce And Goal Tracking In Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

LinkedIn Launches New Company Page Analytics LinkedIn Launches New Company Page Analytics
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LinkedIn has just launched another tool to help businesses better promote themselves on the network. Starting today, everyone who operates a company page on LinkedIn will gain access to a new set of analytics. Company Page analytics let businesses track …

Tumblr Launches New Activity Feed, Notes View Tumblr Launches New Activity Feed, Notes View
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On the heels of a major security breach, Tumblr has launched an update that brings back the old activity feed and gives users a new view for all their notes. “First, the new Activity page lets you graph the latest …