Quantcast
 
LinkedIn’s SlideShare Expands Its Analytics Offering

LinkedIn’s SlideShare Expands Its Analytics Offering

By Chris Crum December 17, 2014

LinkedIn announces is opening up analytics feature previously only available to premium SlideShare users to all users. “Really helpful in slicing, dicing and understanding your traffic so you can understand and do more of what’s working (and less of what’s …

Pandora Now Offering Analytics for Its Musicians Pandora Now Offering Analytics for Its Musicians

Pandora, forever fighting the perception of some that it’s not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it’s the best way to harness Pandora’s 76 million monthly active users, …

Adobe Announces New Mobile App Analytics Offering Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on …

YouTube Gets Realtime Analytics Report YouTube Gets Realtime Analytics Report

YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video. Google says the report can give you early insights into the …

Facebook Upgrades Analytics For App Developers Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and …

IBM Announces Watson Analytics For Businesses IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first …

Low Reach, Suspect Engagement For Organic Tweets Low Reach, Suspect Engagement For Organic Tweets

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users …

Twitter Opens Analytics To All Users Twitter Opens Analytics To All Users

Twitter announced the expansion of organic tweet analytics, opening its dashboard to all users. Twitter launched the dashboard in July, but it was only available to advertisers and verified users (and you know how hard it can be to become …

Yahoo’ s Acquisition Of Flurry Is Now Complete Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to …

Pinterest Makes Analytics Generally Available Pinterest Makes Analytics Generally Available

In early June, Pinterest announced “new and improved” analytics, and now they’ve made the offering generally available. The company describes it as a “new, smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about …

Facebook Adds Analytics Support To App Links Facebook Adds Analytics Support To App Links

Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook launched App Links at f8 a few months ago. It’s basically a way for mobile …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

Square Announces New Analytics For Sellers Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It’s integrated with the full Square Register suite, including Pickup, Invoices, and Appointments, which launched earlier this month. The offering includes an Analytics homepage, which shows …

Google Analytics Finally Gets an iPhone App Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Groupon Finds 'Direct' Traffic Really Organic Search Groupon Finds 'Direct' Traffic Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. …

Facebook Reach Metrics Not Being Reported Accurately Facebook Reach Metrics Not Being Reported Accurately

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and …