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Microsoft Is Buying Revolution Analytics To Make Companies Smarter

Microsoft Is Buying Revolution Analytics To Make Companies Smarter

By Chris Crum January 23, 2015

Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language “R”. Microsoft says it will use the acquisition to help companies take advantage of R and data …

IBM Watson Analytics Now Available In Beta IBM Watson Analytics Now Available In Beta

IBM announced that Watson Analytics is now available in beta. The offering was announced in September. It’s described as a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company called it the biggest …

Google Analytics Gets An iPad App Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips …

IBM And Twitter Announce Enterprise Data Partnership IBM And Twitter Announce Enterprise Data Partnership

Twitter and IBM announced a new partnership to give enterprises Twitter data through IBM tools and services. Essentially, it’s a combination of Twitter’s “public pulse” of real-time data and IBM’s cloud-based analytics, customer engagement platforms, and consulting services. IBM will …

Google Simplifies Analytics, AdSense Account Linking Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the …

Pandora Now Offering Analytics for Its Musicians Pandora Now Offering Analytics for Its Musicians

Pandora, forever fighting the perception of some that it’s not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it’s the best way to harness Pandora’s 76 million monthly active users, …

Adobe Announces New Mobile App Analytics Offering Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on …

YouTube Gets Realtime Analytics Report YouTube Gets Realtime Analytics Report

YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video. Google says the report can give you early insights into the …

Facebook Upgrades Analytics For App Developers Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and …

IBM Announces Watson Analytics For Businesses IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first …

Low Reach, Suspect Engagement For Organic Tweets Low Reach, Suspect Engagement For Organic Tweets

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users …

Twitter Opens Analytics To All Users Twitter Opens Analytics To All Users

Twitter announced the expansion of organic tweet analytics, opening its dashboard to all users. Twitter launched the dashboard in July, but it was only available to advertisers and verified users (and you know how hard it can be to become …

Yahoo’ s Acquisition Of Flurry Is Now Complete Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to …

Pinterest Makes Analytics Generally Available Pinterest Makes Analytics Generally Available

In early June, Pinterest announced “new and improved” analytics, and now they’ve made the offering generally available. The company describes it as a “new, smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about …

Facebook Adds Analytics Support To App Links Facebook Adds Analytics Support To App Links

Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook launched App Links at f8 a few months ago. It’s basically a way for mobile …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

Square Announces New Analytics For Sellers Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It’s integrated with the full Square Register suite, including Pickup, Invoices, and Appointments, which launched earlier this month. The offering includes an Analytics homepage, which shows …