All Posts Tagged Tag: ‘analytics’

Salesforce Unveils ‘Wave Analytics’ Application

Salesforce Unveils ‘Wave Analytics’ Application

Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company’s entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics. Sales Wave Analytics marks the inaugural app for the Wave Analytics Apps line of apps, more of which will come later. Sales Wave Analytics will provide sales teams …

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‘Not Provided’ To Expand As Bing Encrypts Search Data

‘Not Provided’ To Expand As Bing Encrypts Search Data

Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s a little surprising that Bing has taken this long to follow suit, but they’re doing so now nevertheless. Bing’s Duane …

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Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics. Typically, those building websites have to set up the code themselves to get all …

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Google Search Console Gets App Indexing-Friendly

Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates to the product under the new brand. On Friday, Google announced the addition of new reports to show how Google …

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Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster Tools. “If you manage a website, you need a deep understanding of how users find your site and how your …

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Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. IBM has a new feature called Journey Designer, which brands can use to create personalized customer experiences and then use …

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Facebook Gives Developers Analytics For Apps

Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service immediately. The product includes insights to help you understand traffic across devices. “if you’re an online clothing retailer and have …

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Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations for the entire app lifecycle, and the convergence of marketing and ad technologies,” a spokesperson for Adobe tells WebProNews. Connecting …

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Twitter ‘Answers’ Analytics Tool Available For Non-Developers

Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be available via Crashlytics, but for non-developers, it will also be available in standalone form. Product manager Brian Swift said in a blog post, “This way, we’ll be able to innovate more rapidly and …

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Microsoft Is Buying Revolution Analytics To Make Companies Smarter

Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language “R”. Microsoft says it will use the acquisition to help companies take advantage of R and data science. The company intends to help reduce the data science and analytics skills gap in organizations in the financial, manufacturing, …

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Pinterest Gives Businesses Analytics Tips

Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.” “Available in 31 different languages, Pinterest analytics helps businesses improve—whether it’s updating their product offerings after seeing what’s popular on …

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Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs and Sheets. At launch, there were add-ons for things like printing address labels and name tags, creating a bibliography without …

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