Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.
Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.
The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement.
Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.
Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.
Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.
Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.
YouTube has released a few new features for YouTube Insight, the site's video analytics offering. These are:
If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook's Insights. This is Facebook's analytical offering that lets page admins see how fans are engaging.
You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google's Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.
TweetMeme didn't take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.
With new features and iPhone capability, Webtrends Analytics 9 is positioned to regain users and possibly take back the analytics crown from Google.
Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.
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