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Brian Carr on Bringing New Marketing Trends to Life for Brands

Brian Carr on Bringing New Marketing Trends to Life for Brands

By WebProNews Staff July 28, 2014

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at …

Google Affiliate Network Gets New Sub-tabs Google Affiliate Network Gets New Sub-tabs

Google has launched some new features for the Google Affiliate Network, which it says will simplify the process of creating relationships and getting links. For publishers, the “Recommended” sub-tab is now the default view for the Advertisers tab, and features …

Skimlinks CEO on Its Relationship with Pinterest Skimlinks CEO on Its Relationship with Pinterest
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Just in case you haven’t heard, Pinterest is currently one of the hottest startups. In fact, based on data from ratings firm comScore, it is the third fastest growing site in the U.S. So, apparently if you haven’t jumped on …

California’s Amazon Tax Law Forces Affiliate Marketer to Move to Nevada California’s Amazon Tax Law Forces Affiliate Marketer to Move to Nevada
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After years of operating a successful comparison shopping site in California, Nick Loper recently had to shut down his business and move to another state to start over. Why? Loper was one of the affiliate marketing victims of the online sales tax law that California passed earlier this summer.

Google-Backed VigLink Acquires Driving Revenue

VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchandise transactions to the company. VigLink says this makes the combined entity the "definitive leader" in the space.

VigLink is a company that is backed by Google Ventures, Google’s venture capital arm. It’s a content monetization and affiliate marketing company aimed at bloggers. 

Harvard Professor Claims Google Conversions Inflated
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Benjamin Edelman,  assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser.

Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept traffic to websites that would be navigated directly (and for free) rather than by searching.

Affiliate Marketing Suggestions And Advice
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Search this, social media that – a certain group of people might have thought all of PubCon would pass without so much as a nod in their direction, eh?  Well, never fear, as one session did indeed focus on affiliate marketing and some of the advantages, drawbacks, and strategies associated with it.

Tax Case Shadows YouTube Affiliate Money Plan
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If affiliate revenue will make video sharing site YouTube a money maker, we wonder how New York’s recently passed law requiring tax collection on affiliate-initiated sales could impact the strategy.

PepperJam’s New Affiliate /CPA Network
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You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.

Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

pepperjam network

Calling it a Scam, Then Selling it
To be honest, I have used the "scam or not" angle before when trying to pull in traffic for something and have called stuff a "scam" when I did not like it, but I have never called something a scam right before trying to sell it.

Affiliate Marketing Has A Gaping Space

An entire segment of the economy would do well to take a look at performance marketing, according to E-consultancy.

Is Google Replacing Affiliates With Big Brand Spenders?
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Google’s search for utmost relevancy is hitting affiliate marketers hard, who are noticing their best converters diminishing as keyword prices raise. Relevancy has been the company’s buzzword, but critics say it’s more about the Almighty Coin (pr. Kwan).

Blogging, Affiliate Marketing & Social Traffic

Here’s an open solicitation for questions in the 3 areas I focus on:

Lazy Internet Marketers Fail

The biggest obstacle that will stand in your path as you start and travel along your Internet Marketing journey can be encapsulated in one word: Laziness. Conquering it is key to reaching your money goals.

People keep asking me why I say that 90% of Internet Marketers drop out of the industry within 6 months.

Customer Engagement and the Big Bucks

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.

Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.

Witness-

Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.

BlogKits Connecting Bloggers with Affiliate Marketers

Forge Corporation just acquired BlogKits a network that connects affiliate marketers with bloggers.