All Posts Tagged Tag: ‘affiliate marketing’

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in a decade. This year, 2014, change is emerging. A new affiliate exchange, bringing merchants and publishers together to buy and …

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Groupon Launches GPN Affiliate Network For Online Publishers

Groupon has announced the launch of the Groupon Partner Network (GPN), a local ecommerce affiliate marketing program for online publishers. “GPN distributes the most relevant Groupon deals across partner websites and apps, helping to increase the visibility and distribution of merchants’ deals and drive purchases through Groupon,” a spokesperson for the company tells WebProNews. “Some of these partners include: Ebates, …

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Google Kills Affiliate Network

Google announced that it is shutting down the Google Affiliate Network. The news came in an email to users, as well as in a post on the Affiliate Network blog. “Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem,” writes Google Affiliate Network head J.J. Hirschle. “Cost-per-action (CPA) marketing …

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Google Launches Dynamic Links For Affiliate Network

Google announced the launch of Dynamic Links for the Affiliate Network, which it says will help publishers serve more relevant affiliate ads to users. Features include inventory selection, ad trafficking and reporting. “Dynamic links enable new ways to create and serve ads that use Google’s best-in-class display advertising features, giving advertisers the ability to serve geo-targeted ads, rotate and optimize …

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Google Affiliate Network Aims To Make It Easier To Get Links

Google has launched some new features for the Google Affiliate Network, which it says will simplify the process of creating relationships and getting links. For publishers, the “Recommended” sub-tab is now the default view for the Advertisers tab, and features a customizable list of available ad programs that Google algorithms predict “may be a good fit”. A new invitations tab …

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Interview: Skimlinks CEO on Pinterest Relationship and Affiliate Marketing

Just in case you haven’t heard, Pinterest is currently one of the hottest startups. In fact, based on data from ratings firm comScore, it is the third fastest growing site in the U.S. So, apparently if you haven’t jumped on board with it, you should. However, as with so many startups, Pinterest‘s blissful beginning was slightly interrupted earlier this month …

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California’s Amazon Tax Law Forces Affiliate Marketer to Move to Nevada

After years of operating a successful comparison shopping site in California, Nick Loper recently had to shut down his business and move to another state to start over. Why? Loper was one of the affiliate marketing victims of the online sales tax law that California passed earlier this summer.

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Google-Backed VigLink Acquires Driving Revenue

VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchandise transactions to the company. VigLink says this makes the combined entity the "definitive leader" in the space.

VigLink is a company that is backed by Google Ventures, Google’s venture capital arm. It’s a content monetization and affiliate marketing company aimed at bloggers. 

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Harvard Professor Claims Google Conversions Inflated

Benjamin Edelman,  assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser.

Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept traffic to websites that would be navigated directly (and for free) rather than by searching.

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Affiliate Marketing Suggestions And Advice

Search this, social media that – a certain group of people might have thought all of PubCon would pass without so much as a nod in their direction, eh?  Well, never fear, as one session did indeed focus on affiliate marketing and some of the advantages, drawbacks, and strategies associated with it.

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Tax Case Shadows YouTube Affiliate Money Plan

If affiliate revenue will make video sharing site YouTube a money maker, we wonder how New York’s recently passed law requiring tax collection on affiliate-initiated sales could impact the strategy.

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