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Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
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The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising …

Google Changes AdWords Quality Score Reporting Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Google Analytics Gets New AdWords Integration Platform Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments …

Google Launches Remarketing Lists For Search Ads Out Of Beta Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …

Google Gives Businesses New Dashboard Google Gives Businesses New Dashboard

Google announced the launch of a new Google+ Dashboard, which is designed to help businesses manage their presence across Google properties, including Google+, AdWords, Google Maps, YouTube, etc. Google’s Pavni Diwanjhi made the announcement in a Google+ post in which …

AdWords Now Lets You Do More With Auction Insights AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Google Launches New Image Extensions For AdWords Ads Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently …

Google Adds Bulk Uploads For Ads, Ad Groups In AdWords Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …

Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner
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Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

Watch The Latest Webinars On Google’s Enhanced Campaigns Watch The Latest Webinars On Google’s Enhanced Campaigns
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Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Google Releases Tutorial On Enhanced Campaigns Upgrade Center Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In …

Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy

Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the changes, and to help them optimize their campaigns. Google has uploaded a new webinar specifically on optimizing mobile strategy: This …

Google Launches Enhanced Campaigns Upgrade Center Google Launches Enhanced Campaigns Upgrade Center
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Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the …

Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers

Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced campaigns earlier this year as the next evolutionary phase of AdWords. The move, which was designed to provide advertisers with the …

Learn More About Enhanced Campaigns On The Google Display Network Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. …

AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve …

Google Cracks Down On Short-Term Loan Ads Google Cracks Down On Short-Term Loan Ads
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Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations. TheDrum.com reports (via Search Engine Land) that Google has pulled all Moneysupermarket ads as part of the crackdown, which …

Who Has It Right On Enhanced Campaigns: Google Or Bing? Who Has It Right On Enhanced Campaigns: Google Or Bing?
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In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …