All Posts Tagged Tag: ‘AdWords’

Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword targeting preferences. Do you think Google should give advertisers more control over their keyword targeting? Let us know in the …

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Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss how, and why to use Conversion Tracking and Enhanced Cost Per Click bidding strategy. Google is posting all kinds of …

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Google Improves AdWords For Advertisers Accepting More Than One Currency

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all generated sales will be converted into the same currency used for AdWords billing. Google explains in a Google+ post: Let’s …

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AdWords Team Talks Difference Between Topic And Interest Targeting

Google regularly takes questions from social media and posts videos about various topics related to AdWords. A new one delves into the difference between topic and interest targeting. Google has a whole playlist of these Ask AdWords videos available here. It’s got about twenty videos, and the longest one is under six minutes, so they’re pretty easy to get though, …

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AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting a specific location, update multiple campaigns with a new targeted location, and adjust other settings like language, campaign end dates, …

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Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up flow to promote them. These ads will only be shown to people who don’t already have the app. Google is …

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AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply be the default for exact and phrase match. The example Google gives is that a searcher might search for “kid …

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Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that …

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Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the links Google chooses to show is based on the user’s recent search activities, which the company says can help potential …

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Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: Google also announced the addition of a new Explore feature to the Google Maps Android and iOS apps. The functionality …

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Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product …

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