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Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
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As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

New AdWords Editor Lets You Manage Upgraded Sitelinks New AdWords Editor Lets You Manage Upgraded Sitelinks
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Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Got An Hour To Spare To Get More Out Of Your Google Search Ads? Got An Hour To Spare To Get More Out Of Your Google Search Ads?
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Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company …

Learn More About Ecommerce And Goal Tracking In Google Analytics Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

Google Makes Video Advertising Easier Google Makes Video Advertising Easier
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Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad …

New Google Maps Ads Come With New Click Type New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …

Google Kills 3 Ad Tools, But Adds Functionality To Display Planner Google Kills 3 Ad Tools, But Adds Functionality To Display Planner
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Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be …

Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
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The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising …

Google Changes AdWords Quality Score Reporting Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Google Analytics Gets New AdWords Integration Platform Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments …

Google Launches Remarketing Lists For Search Ads Out Of Beta Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …

Google Gives Businesses New Dashboard Google Gives Businesses New Dashboard

Google announced the launch of a new Google+ Dashboard, which is designed to help businesses manage their presence across Google properties, including Google+, AdWords, Google Maps, YouTube, etc. Google’s Pavni Diwanjhi made the announcement in a Google+ post in which …

AdWords Now Lets You Do More With Auction Insights AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Google Launches New Image Extensions For AdWords Ads Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently …

Google Adds Bulk Uploads For Ads, Ad Groups In AdWords Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …

Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner
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Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

Watch The Latest Webinars On Google’s Enhanced Campaigns Watch The Latest Webinars On Google’s Enhanced Campaigns
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Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …