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Google Launches ‘Search Network with Display Select’ Ad Campaign Type Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Google Launches New PLA Campaign Type: Shopping Campaigns Google Launches New PLA Campaign Type: Shopping Campaigns
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The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Here’s What AdWords Is Apparently About To Look Like Here’s What AdWords Is Apparently About To Look Like

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted …

Google Launches ‘Estimated Total Conversions’ Feature In AdWords Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple …

Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason
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It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or …

The Google ‘Not Provided’ Problem Isn’t Getting Any Better The Google ‘Not Provided’ Problem Isn’t Getting Any Better
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About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users …

Google Launches AdWords Conversion Import Feature Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize …

AdWords Keyword Tool Is No More, Enter Keyword Planner AdWords Keyword Tool Is No More, Enter Keyword Planner
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Google’s AdWords Keyword Tool is officially dead. It now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” Was Google replacing the Keyword Tool a good move?

Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords
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Google announced on Monday that it is launching cross-account conversion tracking and search funnels for AdWords, as the first in a series of new features it will be rolling out over the course of the coming months. If you have …

Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
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As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

New AdWords Editor Lets You Manage Upgraded Sitelinks New AdWords Editor Lets You Manage Upgraded Sitelinks
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Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Got An Hour To Spare To Get More Out Of Your Google Search Ads? Got An Hour To Spare To Get More Out Of Your Google Search Ads?
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Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company …

Learn More About Ecommerce And Goal Tracking In Google Analytics Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

Google Makes Video Advertising Easier Google Makes Video Advertising Easier
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Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad …

New Google Maps Ads Come With New Click Type New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …