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AdWords Gets New Bulk Editing Features, Conversion Setting AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches App Promotion Ads For Search, YouTube Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

AdWords Adds Close Variant Matching To All Exact And Phrase Keywords AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Adds Ratings To Product Listing Ads Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Google Launches Dynamic Sitelinks For AdWords (With Free Clicks) Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

Google Maps Lists New Ads In Results Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: …

Google Launches Management Tools For Shopping Campaigns Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important …

Google Launches Upgraded AdWords Location Extensions Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will …

AdWords Editor 10.5 Now Available AdWords Editor 10.5 Now Available

Google announced the availability of AdWords Editor version 10.5, which lets you download product groups, upload and check changes, make bulk edits, and perform various tasks on Shopping campaigns. You do still have to create your Shopping campaigns and product …

Google Implements No Porn Ad Policy Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about …

Google Changes Call-To-Action Video Ads, Video Ad Reporting Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video …

AdWords Gets New Call Conversion Features AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a …

India Launches Another Google Antitrust Investigation India Launches Another Google Antitrust Investigation

The Competition Commission of India has reportedly launched a new antitrust investigation into Google’s business practices following a complaint that Google allegedly blocked a business’ ads because it competed with one of Google’s own Helpouts business. Google launched Helpouts last …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

How To Use The Keyword Planner, According To Google How To Use The Keyword Planner, According To Google

Google has released a new video about how to use the Keyword Planner. If this isn’t something you’ve messed around with much yet, give it a watch. Google killed the old AdWords Keyword Tool last summer in favor of the …

Google Answers AdWords Questions In New Video Google Answers AdWords Questions In New Video

Google has released a new “Ask AdWords” video discussing Webmaster Tools, “Site Not Working,” remarketing and conversion tracking. A couple guys from Google’s AdWords team respond to real questions from people asked via social media. Of course you can always …

Google Unveils New Ad Features And Tools Google Unveils New Ad Features And Tools

Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. Here’s the full keynote: A new AdMob feature will enable advertisers to target people based on …

Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’ Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Is Google’s Paid Search Query Removal Worth Panicking About? Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled …