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Google Implements No Porn Ad Policy Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about …

Google Changes Call-To-Action Video Ads, Video Ad Reporting Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video …

AdWords Gets New Call Conversion Features AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a …

India Launches Another Google Antitrust Investigation India Launches Another Google Antitrust Investigation

The Competition Commission of India has reportedly launched a new antitrust investigation into Google’s business practices following a complaint that Google allegedly blocked a business’ ads because it competed with one of Google’s own Helpouts business. Google launched Helpouts last …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

How To Use The Keyword Planner, According To Google How To Use The Keyword Planner, According To Google

Google has released a new video about how to use the Keyword Planner. If this isn’t something you’ve messed around with much yet, give it a watch. Google killed the old AdWords Keyword Tool last summer in favor of the …

Google Answers AdWords Questions In New Video Google Answers AdWords Questions In New Video

Google has released a new “Ask AdWords” video discussing Webmaster Tools, “Site Not Working,” remarketing and conversion tracking. A couple guys from Google’s AdWords team respond to real questions from people asked via social media. Of course you can always …

Google Unveils New Ad Features And Tools Google Unveils New Ad Features And Tools

Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. Here’s the full keynote: A new AdMob feature will enable advertisers to target people based on …

Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’ Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Is Google’s Paid Search Query Removal Worth Panicking About? Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled …

Google Gives ‘Quick Tip’ On AdWords Search Terms Report Google Gives ‘Quick Tip’ On AdWords Search Terms Report

Google has been putting out little AdWords “Quick Tip” videos for people just getting started using the ad platform. If you’re still learning the ins and outs of AdWords, I’d suggest giving them a watch. They’re generally around two minutes …

What To Look For When You See Discrepancies In AdWords And Analytics What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look …

How To Add, Edit Or Remove A Form Of Payment In AdWords (New Google Video Walks You Through The Process) How To Add, Edit Or Remove A Form Of Payment In AdWords (New Google Video Walks You Through The Process)

Google has been putting out helpful little AdWords “quick tip” videos lately, and has just released one showing how to add, edit or remove a form of payment. It also shows you how to change primary and backup forms of …

Here’s How To Add Google’s Remarketing Tag To Your Site Here’s How To Add Google’s Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look …

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments

Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feeds, using Keyword Insertion, and Mobile Bid Adjustments. This is …

Here’s A Quick Tip About Google’s Remarketing Ads Here’s A Quick Tip About Google’s Remarketing Ads

Google just posted this “AdWords Quick Tip” about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more chances to have your ads shown to your target audience.

Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared …

Google Makes Changes To TrueView Ads Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView …