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All Posts Tagged Tag: ‘AdWords’

Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It’s called Google Best Practices, and aims to give advertisers advice on improving their campaigns. “We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Google: Don’t Forget To Upgrade Your URLs By This Date

Google: Don’t Forget To Upgrade Your URLs By This Date

Back in February, Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new insights about ads. The deadline to upgrade your URLs is July 1, and Google is reminding advertisers …

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Google Analytics Remarketing Lists Extended To Search Ads

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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Google Manager Accounts And Cross-Account Campaign Management

Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google is actually dropping in favor of Manager Accounts. There’s a new Campaigns view in the manager account dashboard aimed at helping advertisers create reports and making changes to campaigns across multiple accounts more quickly. …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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Google Improves Ads For Nearby Businesses

Last year, Google announced an improvement to location extensions which saw businesses with multiple locations being able to display up to three on their mobile search ads. Google has now made a new improvement, saying it will show three or four different businesses for location-related searches, such as “nearby auto repair” for example. Each of these units will feature click-to-call …

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Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

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Google Shows Off New AdWords Formats, Tools

Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here: “Consumers, particularly on mobile devices, now have higher expectations than ever before – they want everything right, and they want everything right away,” says Jerry Dischler, Vice President, Product Management …

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AdWords Accounts With Multiple Campaign Types Get Improved Reporting

Google said it’s about to roll out three new features in AdWords that will help multi-channel advertisers manage their reporting and find insights that matter most more easily. These include the ability to find your account by campaign type, the ability to see more relevant columns more quickly, and the ability to apply column sets based on goals. “For advertisers …

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