All Posts Tagged Tag: ‘AdWords’

Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In order to take advantage of the powerful bidding tools, smarter ads, and advanced reporting that come with enhanced campaigns, you …

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Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy

Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the changes, and to help them optimize their campaigns. Google has uploaded a new webinar specifically on optimizing mobile strategy: This week, Google launched the Enhanced Campaigns upgrade center, which provides a tool to help you transition to the new campaigns …

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Google Launches Enhanced Campaigns Upgrade Center

Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the tool: There are two basic ways to use the upgrade center. 1. Bulk upgrade This option provides a fast way …

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Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers

Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced campaigns earlier this year as the next evolutionary phase of AdWords. The move, which was designed to provide advertisers with the ability to manage bids across devices from a single campaign, has been a controversial one with some advertisers embracing it …

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Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. So if you haven’t gotten your feet wet yet, you may want to pay attention to the webinars on Enhanced …

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AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords would require significantly different mobile bid …

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Google Cracks Down On Short-Term Loan Ads

Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations. TheDrum.com reports (via Search Engine Land) that Google has pulled all Moneysupermarket ads as part of the crackdown, which is the result of increasing government pressure on Google. The publication shares a statement from a Google spokeswoman, who said, …

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Who Has It Right On Enhanced Campaigns: Google Or Bing?

In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent critic of numerous Google practices, has now laid out its policy aimed at attracting advertisers who don’t like Google’s new …

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Google’s New ValueTrack Parameters Go Live

Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they’re now live and ready to be applied to campaigns. “These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaigns easier by directing users to a device-specific landing page at the …

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Google Updates AdWords Trademark Policy

Google announced some updates to its AdWords trademark policy. Beginning on April 23, AdWords keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea and Brazil. “While we will not prevent the use of trademarks as keywords in the affected regions, trademark owners …

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Watch Google’s Latest Enhanced Campaigns Webinar

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google announced new ValueTrack parameters for Enhanced Campaigns.

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Google Enhanced Campaigns Get New ValueTrack Parameters

Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to Enhanced Campaigns. They will do so, Google says, by directing users to device-specific landing pages at the keyword level and …

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