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AdWords Articles

AdWords Campaign Experiments and Trademark Policy Changes
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Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google Makes Changes to AdWords Partner Reporting Policy
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Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients.

"In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing," says Jason Shafton of Google’s Inside AdWords Cew.

Google Makes it Easier to Track Mobile Clicks
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Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.

"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like to be able to see the clicks you get from mobile ads separately as well."

Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

Google Keyword Targeting Tool Launches Globally
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Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.

Diagnose Keyword Issues with New AdWords Feature
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There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

Google Continues Experimenting with Different Ad Strategies

According to the Wall Street Journal, YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers" event.

Google Launches New Options for Goals in AdWords
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Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:

1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.

2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.

3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.

Google Makes Sitelinks Available in All AdWords Campaigns
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Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).

Google AdWords Sitelinks

Google to Retire AdWords Report Center
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Google is making changes to reporting in AdWords. They’ve moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.

Google Announces Google Display Network
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Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.

AdWords Advertisers Get Click-to-Call from Apps Format
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Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was demonstrated at Google I/O in May.

Google Lets AdWords Advertisers Analyze Their Competition
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Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.

The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.

Google Introduces AdWords Campaign Experiments
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Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.

Google Lets Brand Advertisers Target Top Sites

Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."

Upgrading Local AdWords Ads to Location Extensions

Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.

Google Nixes AdWords Maintenance, Announces Webinar
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AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM.  Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.

Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

Google Completely Launches AdWords for Mobile
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Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

Google Gets Favorable Ruling In Rosetta Stone Case
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A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.

In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.

Google Gives Qualified Agencies Preferred AdWords API Pricing

Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Partners who manage client AdWords accounts get free use of the API based on managed client spend.