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All Posts Tagged Tag: ‘AdWords’

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other things. The company notes that while CPCs typically increase during the Spring, seasonality can be ruled out as the sole …

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Google Gives Businesses New Dashboard

Google announced the launch of a new Google+ Dashboard, which is designed to help businesses manage their presence across Google properties, including Google+, AdWords, Google Maps, YouTube, etc. Google’s Pavni Diwanjhi made the announcement in a Google+ post in which she said, “Today millions of businesses use Google+ to connect with their customers in meaningful ways. Many of these businesses …

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AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

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Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well as ensure the accuracy of info from imported AdWords campaigns. “An item of note is that today, bid adjustments are …

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Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently in beta, and join Google’s growing list of extension options. “As the web evolves, Google users expect richer and more …

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Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You might also want to turn off certain ad groups, or change the budget for others. Instead of toggling back and …

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Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get …

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Watch The Latest Webinars On Google’s Enhanced Campaigns

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and campaign management and strategies for upgrading. They combine for about 90 minutes of information. Earlier this week, Google revealed that …

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Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In order to take advantage of the powerful bidding tools, smarter ads, and advanced reporting that come with enhanced campaigns, you …

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Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy

Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the changes, and to help them optimize their campaigns. Google has uploaded a new webinar specifically on optimizing mobile strategy: This week, Google launched the Enhanced Campaigns upgrade center, which provides a tool to help you transition to the new campaigns …

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Google Launches Enhanced Campaigns Upgrade Center

Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the tool: There are two basic ways to use the upgrade center. 1. Bulk upgrade This option provides a fast way …

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Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers

Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced campaigns earlier this year as the next evolutionary phase of AdWords. The move, which was designed to provide advertisers with the ability to manage bids across devices from a single campaign, has been a controversial one with some advertisers embracing it …

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