Quantcast

AdWords Articles

Google Tests AdWords, Call Metrics Integration

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call metrics represents Google’s potential solution.

You Can Now View Query Path Reports in AdWords Search Funnels
· 1

Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Paths) report. Search Funnels are a set of reports that describe ad click and impression behavior on Google.com that leads up do a conversion.  

Google Rolls Out AdWords Campaign Experiments Across the Globe

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. 

Google to Implement Monthly Charging Limits in AdWords
· 16

Google announced today that it is introducing a monthly charging limit for AdWords campaigns, which is automatically calculated based on advertisers’ daily budgets. 

"Over the years, many of you have told us that you’d like to be charged a consistent amount each calendar month," Google’s Dan Friedman says on the Inside AdWords blog. 

Top AdWords Spenders IDed By Leaked Document

Google shareholders who have a few extra thank you notes sitting around might consider sending them to AT&T, the Apollo Group, and Expedia, along with a handful of other companies.  New data identifies these organizations as the biggest AdWords spenders in June (and pins down the dollar amounts involved).

Google Adds Multiple Addresses to Mobile Ads with Location Extensions
· 2
Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. 

The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. 

Google Expands “Analyze Competition” AdWords Feature
· 2

A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

Google Gives Small Businesses a Forum to Discuss AdWords
· 3

Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It’s called Small Business Corner.

Google Launches Enhanced CPC for AdWords
· 4

Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max CPC bid based on the likelihood that the ad will convert.

Google says this should lead to more conversions while reducing the overall CPA. Take a look at this video:
 

Google Analytics Intelligence Gets New Alerts Features
· 2

Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.

If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics.

AdWords Campaign Experiments and Trademark Policy Changes
· 1

Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google Makes Changes to AdWords Partner Reporting Policy
· 2

Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients.

"In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing," says Jason Shafton of Google’s Inside AdWords Cew.

Google Makes it Easier to Track Mobile Clicks
· 4

Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.

"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like to be able to see the clicks you get from mobile ads separately as well."

Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

Google Keyword Targeting Tool Launches Globally
· 6

Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.

Diagnose Keyword Issues with New AdWords Feature
· 1

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

Google Continues Experimenting with Different Ad Strategies

According to the Wall Street Journal, YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers" event.

Google Launches New Options for Goals in AdWords
· 1

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:

1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.

2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.

3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.

Google Makes Sitelinks Available in All AdWords Campaigns
· 2

Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).

Google AdWords Sitelinks

Google to Retire AdWords Report Center
· 2

Google is making changes to reporting in AdWords. They’ve moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.

Google Announces Google Display Network
· 1

Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.