Google announced that AdWords scripts are now to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campaigns and automate scripts with scheduling.
Google first announced AdWords scripts in June, in limited release. They’re designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids.
The scripts run in the Google Apps Script infrastructure, and can be used with Google Spreadsheets and URL Fetcher. They’re accessible via the Campaigns tab in “Automation” and “Scripts”.
“We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes,” says Katie Miller from Google’s Ads team. “In addition, we’ve expanded the entity limit to 100K.”
“We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks,” she adds.
As far as scheduling, you can set up scripts to run a single time, daily, weekly or monthly.
Google is hosting a couple of training events next week for AdWords scripts. On Tuesday, there will be a Hangout on Air, and a Learn With Google webinar will take place next Thursday. More details on Google’s Inside AdWords blog.