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All Posts Tagged Tag: ‘AdWords’

Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason

It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or not they’re signed in. Have you noticed an increase in the amount of keywords that are labeled as not provided? …

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The Google ‘Not Provided’ Problem Isn’t Getting Any Better

About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users visited. As a webmaster, you would see that you were getting this traffic from Google, but the keywords would be …

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Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize for the customer’s entire journey from online leads to offline sales. “In AdWords, you’ve been able to see which keywords …

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AdWords Keyword Tool Is No More, Enter Keyword Planner

Google’s AdWords Keyword Tool is officially dead. It now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” Was Google replacing the Keyword Tool a good move?

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Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords

Google announced on Monday that it is launching cross-account conversion tracking and search funnels for AdWords, as the first in a series of new features it will be rolling out over the course of the coming months. If you have multiple AdWords accounts, you’ll be able to measure conversions across all accounts with one tag, and use cross-account search funnels …

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Are You Getting More Out Of Paid Search Than From SEO?

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. is this the case for your business or do you get more out of organic SEO? Let us know in …

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New AdWords Editor Lets You Manage Upgraded Sitelinks

Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. You can do so using the new “Sitelinks (upgraded)” tab. You can also add, edit or remove sitelinks at the …

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Got An Hour To Spare To Get More Out Of Your Google Search Ads?

Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company has released an hour-long “Learn with Google” webinar about using it. RLSA, Google says, “brings together intent, context and audience …

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Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in the series will focus on the multi-channel funnel, event flow and visitors flow. You can keep an eye on the …

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Google Makes Video Advertising Easier

Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign. These would be the video itself, the thumbnail copy, the budget and the target audience. It’s essentially now a …

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New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type “Get …

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