All Posts Tagged Tag: ‘AdWords’

Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough …

Read More

Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new report can be accessed under Traffic Sources > Advertising > Adwords. From there, just click the Bid Adjustments link. “With …

Read More

Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments and Google Display Network targeting settings. “With the new infrastructure, reports will reflect the most recent AdWords settings such as …

Read More

Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until now. “Search ads work great because they’re relevant to the user’s intent and context,” says AdWords product manager Rahul Lahirij. …

Read More

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other things. The company notes that while CPCs typically increase during the Spring, seasonality can be ruled out as the sole …

Read More

Google Gives Businesses New Dashboard

Google announced the launch of a new Google+ Dashboard, which is designed to help businesses manage their presence across Google properties, including Google+, AdWords, Google Maps, YouTube, etc. Google’s Pavni Diwanjhi made the announcement in a Google+ post in which she said, “Today millions of businesses use Google+ to connect with their customers in meaningful ways. Many of these businesses …

Read More

AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

Read More

Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well as ensure the accuracy of info from imported AdWords campaigns. “An item of note is that today, bid adjustments are …

Read More

Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently in beta, and join Google’s growing list of extension options. “As the web evolves, Google users expect richer and more …

Read More

Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You might also want to turn off certain ad groups, or change the budget for others. Instead of toggling back and …

Read More

Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get …

Read More

Watch The Latest Webinars On Google’s Enhanced Campaigns

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and campaign management and strategies for upgrading. They combine for about 90 minutes of information. Earlier this week, Google revealed that …

Read More

Page 10 of 19« First...«89101112»...Last »