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All Posts Tagged Tag: ‘AdWords’

New AdWords Editor Lets You Manage Upgraded Sitelinks

Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. You can do so using the new “Sitelinks (upgraded)” tab. You can also add, edit or remove sitelinks at the …

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Got An Hour To Spare To Get More Out Of Your Google Search Ads?

Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company has released an hour-long “Learn with Google” webinar about using it. RLSA, Google says, “brings together intent, context and audience …

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Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in the series will focus on the multi-channel funnel, event flow and visitors flow. You can keep an eye on the …

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Google Makes Video Advertising Easier

Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign. These would be the video itself, the thumbnail copy, the budget and the target audience. It’s essentially now a …

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New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type “Get …

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Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when advertisers have “compare dates” enabled in their date selectors. There will be a new + button at the top of …

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Google Kills 3 Ad Tools, But Adds Functionality To Display Planner

Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be going away as standalone products. The Contextual Advertising Tool and Placement Tool will be sunsetted over the coming days, and …

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Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers

The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising or do they make the experience worse? Let us know what you think in the comments. Google announced Enhanced Campaigns …

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Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough …

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Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new report can be accessed under Traffic Sources > Advertising > Adwords. From there, just click the Bid Adjustments link. “With …

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Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments and Google Display Network targeting settings. “With the new infrastructure, reports will reflect the most recent AdWords settings such as …

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Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until now. “Search ads work great because they’re relevant to the user’s intent and context,” says AdWords product manager Rahul Lahirij. …

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