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AdWords Articles

Google Changes Display URLs for AdWords Ads
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Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters.  For example, Subdomain.Example.com/Subdirectory will appear as subdomain.example.com/Subdirectory. Google suggests that the move can actually boost clickthrough rates. 

Google Tries to Thank Advertisers with Bees, Dominoes, and Moon Writing

Last month, Google celebrated the ten year anniversary of AdWords, and now the company has taken the time to thank all of the businesses who have used AdWords to advertise. 

Google Lets Advertisers Use Seller Ratings Extensions in Mobile Ads
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Google announced that its extending its Seller Ratings extensions for AdWords ads to mobile. These let advertisers show users when they have positive ratings, which can of course inspire clicks. 

Google Completes AdWords Birthday Tribute

One month ago, Google invited marketers to create short videos in celebration of AdWords’s tenth birthday.  Now, the company’s finished piecing together a YouTube-centric tribute of sorts, and the creation might also act as free advertising for more than a few companies.

Google Announces Tools and Resources to Help Businesses Go Global
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Google made some announcements aimed at getting businesses to use Google to reach a global audience. These include a new resource site for doing just that, and a new tool called Global Market Finder, designed to help businesses identify markets with high demand for their products or services. 

Google Adjusts AdWords Alcohol Policy

Google has made changes to its advertising policy on alcohol for AdWords. The company now allows ads to promote the sale of hard alcohol and liquor. 

Over two years ago, Google revised its alcohol policy from not allowing alcohol ads to begin permitting beer, champagne, and wine ads. A couple months later the company revised its policy again to allow the promotion of hard liquors and liqueurs. Now Google has revised it once again. 

Google Launches New “Click Type” Reports for AdWords

Google has added a new kind of report to AdWords called "Click Type". This is designed to help marketers measure how different elements of AdWords ads impact their clicks, clickthrough rates and conversions. 

Google Solicits AdWords 10th Birthday Tributes

For quite some time, AdWords has been good to Google and a lot of other companies, and Google would now like some outside help as it celebrates that fact.  Advertisers have been asked to contribute YouTube videos or written pieces in recognition of the tenth birthday of AdWords.

Google Tests AdWords, Call Metrics Integration

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call metrics represents Google’s potential solution.

You Can Now View Query Path Reports in AdWords Search Funnels
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Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Paths) report. Search Funnels are a set of reports that describe ad click and impression behavior on Google.com that leads up do a conversion.  

Google Rolls Out AdWords Campaign Experiments Across the Globe

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. 

Google to Implement Monthly Charging Limits in AdWords
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Google announced today that it is introducing a monthly charging limit for AdWords campaigns, which is automatically calculated based on advertisers’ daily budgets. 

"Over the years, many of you have told us that you’d like to be charged a consistent amount each calendar month," Google’s Dan Friedman says on the Inside AdWords blog. 

Top AdWords Spenders IDed By Leaked Document

Google shareholders who have a few extra thank you notes sitting around might consider sending them to AT&T, the Apollo Group, and Expedia, along with a handful of other companies.  New data identifies these organizations as the biggest AdWords spenders in June (and pins down the dollar amounts involved).

Google Adds Multiple Addresses to Mobile Ads with Location Extensions
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Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. 

The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. 

Google Expands “Analyze Competition” AdWords Feature
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A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

Google Gives Small Businesses a Forum to Discuss AdWords
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Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It’s called Small Business Corner.

Google Launches Enhanced CPC for AdWords
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Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max CPC bid based on the likelihood that the ad will convert.

Google says this should lead to more conversions while reducing the overall CPA. Take a look at this video:
 

Google Analytics Intelligence Gets New Alerts Features
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Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.

If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics.

AdWords Campaign Experiments and Trademark Policy Changes
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Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google Makes Changes to AdWords Partner Reporting Policy
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Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients.

"In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing," says Jason Shafton of Google’s Inside AdWords Cew.

Google Makes it Easier to Track Mobile Clicks
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Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.

"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like to be able to see the clicks you get from mobile ads separately as well."