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AdWords Mobile Advertisers Get WiFi, OS Version Targeting AdWords Mobile Advertisers Get WiFi, OS Version Targeting

Google announced a couple of new targeting options for mobile advertisers today: WiFi targeting, and targeting by mobile operating system version. “To reach users when you know they’ll have a high speed connection, you’ll now be able to target your …

Get Email Subscribers From Google Search Results Get Email Subscribers From Google Search Results
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Email marketers might be very happy to know that Google is testing an AdWords format that will allow Google searchers to subscribe to their emails directly from search results pages. Would you take advantage of this ad style from Google? …

Google AdWords Help Center Gets Makeover Google AdWords Help Center Gets Makeover
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Google has launched a new version of its AdWords Help Center, based on feedback from users. Presumably that means you. Changes include: simpler navigation (a new menu at the top of each page), visible contact options (“contact us” button at …

Mortgage Scammers From Google Ads Get Shut Down Mortgage Scammers From Google Ads Get Shut Down
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The Office of the Inspector General for the Troubled Asset Relief Program (SIGTARP) has shut down 85 online mortgage modification scams, and says it is cooperating with an ongoing criminal investigation regarding Google suspending ad relationships with 500 advertisers. “The …

AdWords, Privacy & Airlines on Twitter AdWords, Privacy & Airlines on Twitter
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Today’s infographic round-up explores how Google AdWords work, the differences and similarities between Google and Facebook when it comes to security and privacy, and how different airlines use Twitter. View more daily infographic round-ups here. How Google AdWords work: © …

How To Connect Your Google+ Page To Your AdWords Campaigns How To Connect Your Google+ Page To Your AdWords Campaigns
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As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your …

Google Makes Some Changes To AdWords Location Targeting Google Makes Some Changes To AdWords Location Targeting
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Google announced that it has connected location targeting in AdWords to Google Maps to provide more info about locations, make relevant location suggestions and improve accuracy in targeting. Along with this, they’ve refreshed the location targeting interface in AdWords. “Let’s …

AdWords Advertisers Get Bid-Per-Call AdWords Advertisers Get Bid-Per-Call
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Google is rolling out bid-per-call in AdWords to US and UK advertisers over the next few weeks. This means advertisers have the ability to bid for phone calls, as well as for clicks, when they run search ads on computers …

Google Taps Your Site Content To Generate Ads Google Taps Your Site Content To Generate Ads
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Google announced the launch of Dynamic Search Ads, which let advertisers target relevant searches with dynamic ads generated directly from their site. It’s in limited beta for now. “For many online businesses, each day you might have hundreds of new …

New AdWords Conversion Metric for Phone Calls New AdWords Conversion Metric for Phone Calls
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Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this should be an increasingly important metric to track for many businesses. “Mobile advertising …

AdWords, Deadly Reviews, Office Pet Peeves & Divorce AdWords, Deadly Reviews, Office Pet Peeves & Divorce
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Today’s infographic roundup looks at pet peeves around the office (are you annoying the hell out of your co-workers?), the impact of local reviews on businesses, how people interact with AdWords, how confident CEOs are, social media’s impact on loyalty, …

Google Makes Mobile Site Optimization an Ad Quality Factor Google Makes Mobile Site Optimization an Ad Quality Factor
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Google announced that it is making mobile site optimization a new factor of ad quality for AdWords campaigns that are driving mobile search traffic. Google began limiting ad serving on high-end mobile devices when landing pages contained Flash-heavy content last …

Google Reviews Paused Ads Google Reviews Paused Ads
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Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …

+1 Button on AdWords: Paying for What You Could Get for Free? +1 Button on AdWords: Paying for What You Could Get for Free?
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Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Google’s AdWords ads. Now that the button appears in the Google+ stream as …

AdWords Express (Formerly Boost) Launched for U.S. Businesses AdWords Express (Formerly Boost) Launched for U.S. Businesses

Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers …

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks? Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
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In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 …

Google Extends Ad Targeting Based on Browsing History. Good or Bad? Google Extends Ad Targeting Based on Browsing History. Good or Bad?
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Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can …

Should Google Display Click Counts on Ads? Should Google Display Click Counts on Ads?
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Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It’s unclear how widespread the testing is, and whether or not Google will actually turn this into an available feature on …

Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords
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Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen …

Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs) Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs)

As one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a post on Google’s InsideAdwords blog, Nathania Lozada writes, “In the …