Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22.
So if you haven’t gotten your feet wet yet, you may want to pay attention to the webinars on Enhanced Campaigns that Google has been providing. We recently shared one that focused on Google Shopping and Enhanced Campaigns. A new one that Google has provided deals with Enhanced Campaigns on the Google Display Network:
This week, Google announced ad group mobile bid adjustments for Enhanced Campaigns.