Quantcast

Advertising Articles

Will Consumers Buy Into Facebook’s Video Ads? Will Consumers Buy Into Facebook’s Video Ads?
· 21

By now, almost everybody is aware that Facebook is planning on introducing video ads into users’ News Feeds before the end of the year. Before that happens though, Facebook has to nail the execution. After all, one wrong move and …

AOL Launches Global Innovation Lab, Enhancements To Pictela AOL Launches Global Innovation Lab, Enhancements To Pictela

AOL announced on Wednesday that it is launching a global Innovation Lab for AOL Networks, as well as some product enhancements for its cloud-based Pictela platform. “The Lab will bring together top tier advertising tech talent from AOL Networks and …

Twitter Buys MoPub, Will Use It In Twitter Ads Platform Twitter Buys MoPub, Will Use It In Twitter Ads Platform

Twitter announced that it has agreed to acquire mobile ad exchange MoPub. With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads, house ads, ad network and real-time bidding). “The two major trends in the …

Instagram Ads Are Coming Within the Next Year Says Exec As the Service Tops 150M Users Instagram Ads Are Coming Within the Next Year Says Exec As the Service Tops 150M Users

Two springs ago, Facebook acquired Instagram for nearly a billion dollars – and at some point, Facebook is going to have to start seeing a major return on that investment. Since Instagram’s launch, users have experienced an ad-free experience. We …

Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses
· 41

If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s …

AOL’s Adap.tv Acquisition Is Now Complete AOL’s Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of …

Facebook’s Video Ads Pushed Back…Again [REPORT] Facebook’s Video Ads Pushed Back…Again [REPORT]
· 2

It looks like it’s going to be a little while longer before you see Facebook’s new video ads pop up in your news feed – news that definitely won’t anger most Facebook users. Ad Age cites several sources familiar with …

New Netflix Ads: Use Us To Watch ‘Breaking Bad,’ ‘Sons of Anarchy’ New Netflix Ads: Use Us To Watch ‘Breaking Bad,’ ‘Sons of Anarchy’
· 3

Netflix has put out a couple of new ads under the title “TV Too,” showing that yes, Netflix is indeed TV too. These ads showcase a bunch of the popular television shows that you can stream on Netflix. It doesn’t …

Guinness’ New Ad Will Hit You Right in the Feels Guinness’ New Ad Will Hit You Right in the Feels

In what amounts to one of the best ads you’re likely to see this month, Guinness makes a beer commercial with a heart. “Dedication, loyalty, friendship,” says the ad’s voiceover. “The choices we make reveal the true nature of our …

Google Launches AdWords Conversion Import Feature Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize …

Jean-Claude Van Damme Spreads His Legs For New GoDaddy Small Business Ad Jean-Claude Van Damme Spreads His Legs For New GoDaddy Small Business Ad

GoDaddy knows how to advertise to get people’s attention. If there’s one thing the company is known for outside of domains, it’s that. For years, the company has run ads (including many Super Bowl ads) with the “sex sells” angle. …

Ok, LG, This Terrifying Meteor Prank Ad Is Awesome Ok, LG, This Terrifying Meteor Prank Ad Is Awesome
· 1

Ok, LG, this is really good. I don’t even care if it was staged or not, this is just a great ad. It’s also really mean, if these poor people weren’t actually actors. In order to demonstrate the super realism …

‘Lilyhammer’ Season 2 Teased In New Netflix Originals Ad ‘Lilyhammer’ Season 2 Teased In New Netflix Originals Ad

Netflix has released a new advertisement for its original programming, splicing together scenes from House of Cards, Orange is the New Black, Hemlock Grove, Arrested Development, Derek and Lilyhammer. The ad briefly teases the second season of Lilyhammer, which is …

Google’s Christian Oestlien Reportedly Jumps Over To Twitter Google’s Christian Oestlien Reportedly Jumps Over To Twitter

All Things D is reporting that Twitter has hired Christian Oestlien, Google’s Product Management Director, Google Display Advertising, to become its new senior director of growth and international. Oestlien, the report says, would report to Twitter VP of Product Michael …

Facebook Really Hates Anything Related to Boobies Facebook Really Hates Anything Related to Boobies

If you’re an artist or a breastfeeding mother, you’re probably well aware that Facebook isn’t too fond of boobies. Honestly, the mere appearance of a bare breast is often enough to kick Facebook’s content moderation system into high gear – …

Twitter Has Acquired Trendrr Twitter Has Acquired Trendrr

Trendrr announced today that it has been acquired by Twitter. Trendrr is a company that fits right in with all the TV and advertising-related efforts Twitter has been focusing on lately, as it claims to “harness the power of real-time …

Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords
· 1

Google announced on Monday that it is launching cross-account conversion tracking and search funnels for AdWords, as the first in a series of new features it will be rolling out over the course of the coming months. If you have …

Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
· 18

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

iTunes Radio Will Reportedly Be Available Next Month iTunes Radio Will Reportedly Be Available Next Month

Apple finally unveiled iTunes Radio back at its Worldwide Developers Conference in June after months (if not years) of rumors that the company would launch such a service. At the time, Apple did not give a release date, but said …

Kids Remain Focal Point Of Netflix Marketing Kids Remain Focal Point Of Netflix Marketing

Netflix has released yet another ad pushing its Netflix Kids offering with a new YouTube upload “Netflix ‘Supplies’ Ad Spot”. “Everyone remembers building a pillow fort as a kid. Now imagine you could take Netflix inside!” the company says in …

People’s Court’s Judge Milian ‘Horrified’ By Business Owner’s Yelp Story People’s Court’s Judge Milian ‘Horrified’ By Business Owner’s Yelp Story
· 7

Yelp is looking for increased user trust as it recently announced more consumer alerts aimed at letting users know about businesses who have been caught with fake reviews. Businesses, on the other hand, continue to voice their frustration with the …