All Posts Tagged Tag: ‘Advertising’

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays.” Google recently announced the launch of impression share by device in the …

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Google Makes Mobile Lightbox Ads Available Globally

Google recently announced it would bring its Lightbox ad format to mobile devices. They’re now available to AdWords advertisers globally. “With Lightbox ads, it’s easy to use existing creative assets to create beautiful, engaging ads that look great on any screen size,” says Google’s James Beser. “These ads pull assets from your YouTube channel, can use uploaded images, or your …

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YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, likes, shares, video views, and audience retention metrics. 1. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta …

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Bing Ads Campaign Planner Gets An Update

Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and product trends, keyword research and competitive insights. “Campaign Planner’s search volume research tool can be used broadly to pull general vertical or product trends,” explains Microsoft’s Chan Liu. “The left …

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Report: FTC Is Concerned About Google’s DoubleClick

Google purchased DoubleClick back in 2007. While it was enough to draw heavy scrutiny from the Federal Trade Commission, the FTC ultimately gave the deal a greenlight as it couldn’t find any grounds to prevent it from going through. That was not without stipulation, however. The FTC said at the time, “The markets within the online advertising space continue to …

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Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” …

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Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, it is even more challenging to break through the clutter and to grab the attention of increasingly distracted consumers,” said …

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Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit or debit card, and redeem it in real time using their card at the store that offered the deal. “Because …

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Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and reported on a similar offering as far back as 2012. Facebook is explicitly inviting brands to the program based on …

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Google Launches ‘Contributor’ To Get People To Pay For Publishers’ Content

Google has a new product for publishers that enables them to receive payment from readers who would rather pay for content than see ads. It’s called Contributor by Google. The user chooses a monthly contribution from $1 to $3. When they visit a participating site, part of the contribution goes to that site. They’ll see pixel pattern or a thank …

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Google Releases New Shopping Campaign Features

Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets advertisers compare Product Listing Ad performance to other advertisers participating in the same auctions. “With impression share, overlap rate and …

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Mozilla’s New Browser Ads Make Their Debut

Mozilla announced in February that it would sell ad space in its popular Firefox browser through “Directory Tiles,” which would replace the nine blank tiles on the tab page with “pre-packaged content” for first time users. “Directory Tiles will instead suggest pre-packaged content for first-time users,” explained Mozilla’s VP of Content Services, Darren Herman at the time. “Some of these …

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