We knew it was coming in October, but Google officially announced today that starting October 17, Google Shopping results in the U.S. will start coming only from merchants who are Product Listing Ads advertisers. “We will be ranking these results …

Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly …

Today, Adobe announced updates to AdLens, its cloud-based media optimization offering. It now comes with “seamless” data integration with Adobe SiteCatalyst, and as well as integration with Adobe AudienceManager for segmentation. With the SiteCatalyst integration, users can tap into data …

James Bond movies have, for quite a while now, featured some of the most gratuitous and shameless product placements and tie-ins in movie history. Not even Bond’s signature vodka martini is safe: Heineken is a Bond sponsor and the secret …

AOL announced today that it will be offering its entire original video content library on YouTube, where it will be distributed, as well as monetized. The company says this includes nearly 20,000 videos from brands like The Huffington Post, TechCrunch …

According to research from Ace Metrix, Apple’s new ads for the iPhone 5 account for two of the top three ads among mobile phones of the year to date. The top ad, based on the firm’s “Ace Score” metric, was …

Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business. According to The Financial Times, Facebook has already …

Google Maps has been getting a lot of attention over the past week, since Apple upgraded iOS to iOS 6, replacing its Google Maps app with its own Apple Maps. Users haven’t received Apple’s version of maps very well, and …

Facebook offers, the program that allows businesses to promote special offers to their Facebook fans, was first mentioned as a pilot program at fMC in February. A few months later, Facebook opened it up to more small businesses. You’re probably …

Samsung has never been one to shy away from directly making fun of Apple and their fans in product advertisements. See exhibit A, this ad for the Galaxy S II that digs at Apple’s lack of turn-by-turn navigation and crappy …

The industry has been waiting for Facebook’s version of AdSense for years now, and now, as a public company looking to increase revenue, we may be getting closer to seeing this come to fruition. In June, InsideFacebook reported on a …

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide …

Good news, page mangers who want their posts to reach the maximum amount of people: Facebook has just updated its free Pages Manager app and one particular enhancement makes it easy to reach your target audience on the go. Now, …

Google announced the launch of the Audience Extension feature in DoubleClick for Publishers “Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at …

Google announced a new Shared Budgets feature for AdWords today, which lets advertisers establish a single daily budget shared by multiple campaigns, within one account. According to Google, the feature makes it easier to match AdWords spending with how businesses …

Analysts expect Facebook to eventually launch an external ad network – some Facebook-powered version of AdSense. A blog post from Hunch co-founder/CEO Chris Dixon made its way to Techmeme, sharing a section from a recent Goldman Sachs analyst report, saying, …

Online real estate marketplace Zillow officially launched in 2006, and in the past six years has grown to include data on over 100 million houses across the U.S. In 2011, the company went public with a $20 per share IPO, …

Google announced today that it has launched the Google Affiliate Ads For Blogger gadget in the UK. The offering was launched in the US earlier this year. “When people share words, thoughts and photos on their blogs, they’re sharing their …

Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into effect on October 15. Google has added specific examples of the kinds of advertiser …

Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June. The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences …

Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers. The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter …