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Advertising Articles

Instagram Ads Are Finally Here, For Real Instagram Ads Are Finally Here, For Real
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About a month ago, Instagram finally pulled the trigger and announced that the photo-centric social network was finally getting ads – er, Sponsored Posts. It shouldn’t have been a surprise to anyone. Facebook surely didn’t buy the company for close …

Netflix Targets Kids In UK With New Ad Netflix Targets Kids In UK With New Ad

Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover: In the ad, Netflix plays …

Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads? Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads?

Last week, there was a lot of talk about a new ad format Google is testing that essentially places a banner-like graphic near the top of a search results page when the user searches for that brand. While Google indicated …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

E-Cigarette Ad Pops Up Inside Kids iPad Game E-Cigarette Ad Pops Up Inside Kids iPad Game
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If you asked the world’s second-largest tobacco company about their new marketing strategies, I’m going to assume that they wouldn’t include running ads in kids apps in their response. Nevertheless, an ad for Vype, the first e-cigarette marketed by British …

Here’s What an Instagram Ad Will Look Like Here’s What an Instagram Ad Will Look Like

They’re coming. Sponsored posts, or as you and I like to call them, “ads,” are on the way to your Instagram feed. Baby’s gotta monetize, and the Facebook-owned Instagram is finally pulling the trigger. Today, the company is giving us …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad
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“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony. It has transformed the way we work, learn, create, and share…it’s used by scientists, artists, and scholars, and students…” …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Yahoo Microsoft ‘Search Alliance’ Encounters More Friction Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology …

Facebook Launches Video, CPA Bidding For Mobile App Ads Facebook Launches Video, CPA Bidding For Mobile App Ads
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A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the …

Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold

If you were watching NFL football yesterday, you may have seen a brand new ad from Apple. The company unveiled its first ever ad for the new gold iPhone 5s during the broadcasts, called “Metal Mastered,” and it’s heavy on …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Partners With Facebook On Advertising Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a …

Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers
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Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Google Earnings Are Out, Revenue Up 12% To  $14.98 Billion Google Earnings Are Out, Revenue Up 12% To $14.98 Billion

Google has released its earnings report for the third quarter with revenues of $14.98 billion, an increase of 12% year over year. GAAP operating income was $3.44 billion. The company has once again managed to beat Wall Street expectations. CEO …

Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App
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On Tuesday, Facebook announced the launch of website and mobile app custom audiences to marketers. What this means is that Facebook’s custom audiences targeting will not only utilize people within Facebook itself, but those who have visited your site or …