All Posts Tagged Tag: ‘Advertising’

Report Looks At Ad Viewability Trends, Fraud

The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhile, the level of ad fraud increased over the previous quarter, but still remained better than that of networks and exchanges. Viewability for display impressions sourced from networks and exchanges, it found, increased from …

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Google Touts Its Efforts To Combat Bad Ads

Google released a new infographic looking at how it fought “bad advertising” on the web in 2014. If you’ll recall, Google released this video about how it makes ads safer back in 2012: The infographic is the latest look at its efforts on that front. The company says it banned 7,000 advertisers promoting counterfeit goods (down from 14,000 in 2013 …

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Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it make sense that Twitter would try to apply that to Promoted Tweets. “What makes Twitter unique is that Tweets can …

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Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and Facebook, the top hashtags, the top engaging advertisers, and some other takeaways. The highly anticipated Super Bowl commercials once again …

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Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. As usual, the company gave an update on its …

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Facebook Ads Get Conversion Lift Measurement

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, as opposed to having to rely on counting clicks and conversions. This builds on the feature Facebook launched a little …

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DoubleClick Adds More Viewability Features

Earlier this month at the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they would roll out viewability reporting across their ad platforms. Now, they’re building on the viewability …

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Bud Light’s Super Bowl Ad Features Giant, Real-Life Pac-Man

If a Super Bowl ad with a slightly drunk bro getting chased by giant, lit-up ghosts inside a giant, lit-up real-life Pac-Man game, featuring generic EDM, with the sole prize of more bud light doesn’t scream America, 2015, then I don’t know what does. Bud Light has just dropped (at least part of) its Super Bowl XLIX commercial. The company …

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Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

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Interactive Advertising Bureau Weighs In On Obama Proposals

During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to combat cyber attacks and to protect the data of minors. Here’s the full speech in case you didn’t watch it: From the prepared remarks: We are making sure our government integrates intelligence …

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Twitter’s Latest Acquisition Could Help Advertisers

Twitter announced that it has reached an agreement to acquire Bangalore-based ZipDial in an effort to make Twitter more accessible around the world. The company says the deal “significantly” increases its investment in India where Twitter is already seeing great growth, and also gives it a new engineering office in the country. According to Twitter, the acquisition will help it …

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