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Google Shopping Campaigns Get New Upgrade Option Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are …

‘World’s Toughest Job’ Ad Gets a Parody About Dads

Someone on Facebook probably roped you into watching a video earlier this week called “World’s Toughest Job.” They probably shared it under the status “OMFG so true #blessed” or something like that. You probably watched it, and depending on your …

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’ Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Google Opens +Post Ads To All Advertisers, Adds Features Google Opens +Post Ads To All Advertisers, Adds Features

Late last year, Google revealed that it had been testing +Post ads, enabling advertisers to reach audiences across the Google Display Network with their Google+ posts. Today, the company announced that it has opened the ads up to all advertisers. …

This Infographic Compares Search And Social Advertising Across 6 Important Metrics This Infographic Compares Search And Social Advertising Across 6 Important Metrics

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with …

Ad Spend Growth For Bing Is More Than Double That Of Google’s Ad Spend Growth For Bing Is More Than Double That Of Google’s

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant …

Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’ Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Mobile Local Ad Revenue Expected To Triple Over Next Five Years Mobile Local Ad Revenue Expected To Triple Over Next Five Years

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the …

IAB: Online Ad Revenue Overtakes TV For First Time In U.S. IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first …

Is Google’s Paid Search Query Removal Worth Panicking About? Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, …

Disqus Is Now Including Sponsored Comments Disqus Is Now Including Sponsored Comments

Disqus announced that it has been testing Sponsored Comments for the past month, and that it’s now expanding the new ad unit so that “it’ll be more likely that you come across” one. Here’s what one might look like: If …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

Honey Maid Doesn’t Give a Damn About Appeasing Anti-Gay Trolls Honey Maid Doesn’t Give a Damn About Appeasing Anti-Gay Trolls

Back in March, Nabisco’s Honey Maid graham cracker brand decided to celebrate love and family in all its various forms with an ad entitled “This is Wholesome.” The tagline was “everyday wholesome snacks for every wholesome family,” and the 30-second …

Google Discusses New Campaign Type For Display Network Google Discusses New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search …

Infographic: Publishers Can Increase Revenue With Better Big Data Analysis Infographic: Publishers Can Increase Revenue With Better Big Data Analysis

Yieldex has put out a new infographic about how publishers can stop missing out on lost revenue opportunities with more accurate forecasting. It analyzes how big data analysis of online ad inventory can result in more accurate forecasting and optimization, …

YouTube Gives Brands Their Own Creator Playbook YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest …

Twitter Reportedly About To Launch App-Install Ads Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg …

Gamers May Actually Prefer Freemium, Shows Report Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or …

AOL Launches Programmatic Ad Platform ‘One’ AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. …