Quantcast

Advertising Articles

Report: FTC Is Concerned About Google’s DoubleClick Report: FTC Is Concerned About Google’s DoubleClick

Google purchased DoubleClick back in 2007. While it was enough to draw heavy scrutiny from the Federal Trade Commission, the FTC ultimately gave the deal a greenlight as it couldn’t find any grounds to prevent it from going through. That …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Ace Metrix Ranks Top 10 Holiday Ads Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report] Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and …

Google Launches ‘Contributor’ To Get People To Pay For Publishers’ Content Google Launches ‘Contributor’ To Get People To Pay For Publishers’ Content

Google has a new product for publishers that enables them to receive payment from readers who would rather pay for content than see ads. It’s called Contributor by Google. The user chooses a monthly contribution from $1 to $3. When …

Google Releases New Shopping Campaign Features Google Releases New Shopping Campaign Features

Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets …

Mozilla’s New Browser Ads Make Their Debut Mozilla’s New Browser Ads Make Their Debut

Mozilla announced in February that it would sell ad space in its popular Firefox browser through “Directory Tiles,” which would replace the nine blank tiles on the tab page with “pre-packaged content” for first time users. “Directory Tiles will instead …

Google DoubleClick Outage May Have Cost Publishers Big Time Google DoubleClick Outage May Have Cost Publishers Big Time

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked …

Yahoo Is Buying BrightRoll For $640 Million Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will …

Adrian Peterson Loses Nike Sponsorship Following Plea Adrian Peterson Loses Nike Sponsorship Following Plea

Nike has ditched Minnesota Vikings running back Adrian Peterson. “Adrian Peterson is no longer a Nike athlete,” said a Nike spokesperson in a very brief statement. Peterson’s Nike deal was already suspended, following the star’s indictment. In September, a grand …

AOL Earnings Released, Revenue Up 12% AOL Earnings Released, Revenue Up 12%

AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from …

CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 …

Is Instagram the Next Big Advertising Space? Is Instagram the Next Big Advertising Space?

In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its …

Apple Expands iAd Into 70 New Countries Apple Expands iAd Into 70 New Countries

Apple announced that it has launched its advertising product iAd into as many as 70 new countries after only offering it in 25 before. In fact, before this month iAd was only available in 16 countries. On October 3, the …

Would You Pay for an Ad-Free YouTube? Would You Pay for an Ad-Free YouTube?

The sky is blue, grass is green, water is wet, and YouTube is free. For many, many years we’ve all lived in a world where one can just go to a website and watch billions of hours of video – …

Bing Ads Get Universal Event Tracking Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the …

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so …

Yahoo Is Doing Better In Search Than Display Yahoo Is Doing Better In Search Than Display

Yahoo came out swinging with its third quarter earnings report and conference call on Tuesday, posting solid results ahead of analysts’ estimates. One particularly noteworthy takeaway was that the company’s search advertising business brought in more money than its display …

Yahoo Earnings Released, Revenue $1.09 Billion Yahoo Earnings Released, Revenue $1.09 Billion

Yahoo just released its earnings report for the third quarter. Revenue was $1.09 billion with earnings per share at $0.52. The company’s results were well above Wall Street expectations. “We had a good, solid third quarter. We delivered $1.094 billion …

Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year

The Interactive Advertising Bureau (IAB) announced some findings from its latest ad revenue report, including that digital ad revenues hit a record high in the first half of the year at $23.1 billion. That’s up 15% from the same period …