Quantcast

Advertising Articles

Twitter’s MoPub Launches Native Ads For Mobile Apps Twitter’s MoPub Launches Native Ads For Mobile Apps
· 1

Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked …

Google Display Network Lets You Buy Based On Viewability Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
· 1

Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Google Offers 434,216 New Ad Unit Sizes For AdSense Google Offers 434,216 New Ad Unit Sizes For AdSense
· 4

Google announced today that it is now offering custom ad sizes for AdSense, or as the company says in a blog post, 434,216 new ad unit sizes. “For text ads, we’ll determine the optimal number of text ads to display …

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts
· 1

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are …

Beats Headphones Will Launch Streaming Music and New Ads in January Beats Headphones Will Launch Streaming Music and New Ads in January
· 1

The start of a new year is looking pretty bright for the business model of Beats headphones by Dr. Dre, including new music and more innovative ads. For starters, in January, Beats Electronics will launch Beats Music, a new service …

Native Advertising Consumption Has Jumped 44% Over The Last Few Months Native Advertising Consumption Has Jumped 44% Over The Last Few Months

As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some of these ads may be illegal, and encouraged them to …

FTC Warns Publishers About Illegal Native Advertising FTC Warns Publishers About Illegal Native Advertising
· 1

The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and …

Consumer Watchdog Complains About Google Again Consumer Watchdog Complains About Google Again
· 2

Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls …

Snapchat Snags Instagram Business Head to be New COO Snapchat Snags Instagram Business Head to be New COO

As ephemeral messaging app Snapchat fends off offers from major social networking players, the company has just made a pretty significant hire. According to All Things D, Snapchat has poached former Facebook director and Instagram business head Emily White to …

Tumblr Continues To Get More Ads Tumblr Continues To Get More Ads

Yahoo didn’t waste any time getting more ads on Tumblr once the acquisition was announced. In May, the company started showing sponsored posts to users on their dashboards on the desktop. Now, in December, they’re getting ready to launch their …

Tree Topper Watches Family For 34 Years In New Netflix Ad Tree Topper Watches Family For 34 Years In New Netflix Ad
· 3

Netflix has a new ad out called “Holiday Tree Topper,” in which a figure (possibly Mrs. Claus) that sits on top of a Christmas tree watches over a family for 34 years. Some Griswold-like antics occur throughout that time, but …

AdSense Publishers Get Mobile Anchor Ads On Smartphones AdSense Publishers Get Mobile Anchor Ads On Smartphones
· 1

Google has announced the launch of new mobile anchor ads for smartphones for AdSense publishers, aimed at making the ad experience better for users on these devices. The ads let a 320×50 banner ad unit be anchored to the bottom …

Google Launches Google Partners Worldwide Google Launches Google Partners Worldwide

Google announced on Tuesday that its Google Partners platform is launching globally. The offering lets businesses and agencies earn leads, get certified, gain insights, use offers and demonstrate credibility, according to the company. Agencies can use the platform to connect …

Google Adds Trusted Stores To Ratings In AdWords Ads Google Adds Trusted Stores To Ratings In AdWords Ads
· 3

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and …

Twitter Makes You Enter Your Age to Follow Booze Brands Twitter Makes You Enter Your Age to Follow Booze Brands

I’d be willing to bet that almost every single internet user is familiar with the ol’ age verification roadblock. You know, that whole “enter you age” to proceed prompt that’s likely to exist on sites containing violent content, porn, or …

Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
· 2

We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
· 1

Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Jean-Claude Van Damme’s New Volvo Ad Is Mind-Blowing Jean-Claude Van Damme’s New Volvo Ad Is Mind-Blowing
· 1

There are splits, and then there are epic splits. I’m going to say that this new Volvo Trucks ad featuring Jean-Claude Van Damme has some of the latter. Bonus Enya below: Holy crap. That dude is 53 years old. And …

Google Can Now Use Your Name And Face Wherever It Wants Google Can Now Use Your Name And Face Wherever It Wants
· 80

Remember last month when Google updated its terms of service so that it can use users’ profile names and photos across Google products as it sees fit (like in ads)? Well, that is now in effect. Are you okay with …