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Instagram Is Getting Serious About Ads Instagram Is Getting Serious About Ads

When Instagram announced that the salad days were over and ads – eh, sponsored posts – would soon be landing on the previously ad-free social network, you could hear the collective groans from heavy users but you couldn’t register any …

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013 IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123.4%, with mobile search, up 92.1% Search represented 48.9% of the …

Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Shows ‘Listen Now’ Ads For Music Searches Google Shows ‘Listen Now’ Ads For Music Searches

Google is now displaying “Listen Now” ads in the Knowledge Graph section of search results pages for some music queries. From there, it offers options from advertisers like Rhapsody, Spotify, and of course, Google Play itself. It includes the price …

Google Merchant Center Gets Shipping Configuration Tool Google Merchant Center Gets Shipping Configuration Tool

Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows …

Twitter Gives Advertisers Objective-Based Campaigns, Pricing Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Google Acquires Directr For YouTube Ads Google Acquires Directr For YouTube Ads

Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video: …

Google Adds Features To Web Designer Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% …

Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report] Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement …

The New Bing Ads Web Interface Has Launched The New Bing Ads Web Interface Has Launched

Last week, Microsoft announced its new redesign of the Bing Ads web interface. It’s now launched, and will roll out to advertisers over the next few weeks. With the new version, Microsoft touts easier access to frequently used tools and …

This Infographic Is Your Guide To Social Media Ad Formatting This Infographic Is Your Guide To Social Media Ad Formatting

Flightpath has an interesting new infographic out presented as the “Social Media Ads Cheat Sheet”. It provides something of a guide for the formatting of social media ads across Facebook, Twitter, Google+, LinkedIn, and Instagram. “We decided to make the …

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at …

Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad) Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad)

Typically, Microsoft attacks Google in its ad campaigns (Scroogled, anyone?), especially when it comes to stuff like this, but now, the company has set its sights on Apple. The latest Microsoft ad pits Microsoft’s virtual assistant Cortana (via the Lumia …

LinkedIn Launches Direct Sponsored Content LinkedIn Launches Direct Sponsored Content

LinkedIn announced the launch of a new expansion of its Sponsored Updates product called Direct Sponsored Content. It lets brands personalize and test content in LinkedIn’s newsfeed without the posts having to appear on their Company Page. In other words, …

Amazon Reportedly Has A Self-Serve Ad Tool Amazon Reportedly Has A Self-Serve Ad Tool

Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Amazon Expands Mobile Ads API To iOS Developers Amazon Expands Mobile Ads API To iOS Developers

Amazon announced that it is expanding its mobile ads API to enable iOS developers to use interstitial and banner ads from the Amazon Mobile Ad Network in their apps. It already enabled developers on Android and Fire OS to do …

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …