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Netflix Updates Support Site Netflix Updates Support Site
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Netflix has recently added a new support site, as a primary resource regarding frequently asked questions and service error resolutions, according to Mike D. Kail, Vice President of IT Operations, per the Netflix official blog. An example given describes what …

Google Wants You To Use Sitelinks With Your AdWords Ads Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can …

Twitter Brand Pages Said To Get Even More Changes This Year Twitter Brand Pages Said To Get Even More Changes This Year

It wasn’t that long ago that Twitter brand pages got an overhaul. In fact, it was about a month ago if you’re going by when the redesign started rolling out to more brands. Not to be outdone by Facebook, however, …

J-Lo, Darren Aronofsky Team Up For Non-Bizarre Kohl’s Ad J-Lo, Darren Aronofsky Team Up For Non-Bizarre Kohl’s Ad
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In 2010, Darren Aronofsky directed one of the best films of the year – Black Swan. It won Natalie Portman an Oscar and was itself nominated for best picture. And it was deserving of all its acclaim in book, even …

What Rush Limbaugh Is Not Telling You About His Advertiser Losses What Rush Limbaugh Is Not Telling You About His Advertiser Losses
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The firestorm over Rush Limbaugh’s “slut” remarks aimed at Sandra Fluke has not died down. Daily tallies of fleeing advertisers are being kept. Yesterday, as Limbaugh’s program was just getting started, he took a few minutes to explain to his …

Limbaugh Scandal Brings Out the Bottom-Feeders Limbaugh Scandal Brings Out the Bottom-Feeders

Rush Limbaugh’s most recent foot-in-mouth moment was calling Georgetown law student Sandra Fluke a slut and a prostitute. Advertisers began to jump ship at an alarming rate. Limbaugh issued a Saturday blogged apology in which he said that his “choice …

AOL’s AdTech Launches New Mobile SDK AOL’s AdTech Launches New Mobile SDK

Advertising.com’s AdTech (owned by AOL) has launched a new mobile software developer kit, which the company says is the first of its kind to comply with the IAB’s rich media standard MRAID 2.0. MRAID, which stands for Mobile Rich Media …

Over A Billion In Ad Revenue For Amazon Over A Billion In Ad Revenue For Amazon
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Amazon is already doing more than $1 Billion in ad revenues and quietly threatening Google’s core search business. As long as consumers continue to start their product searches at Google, there is no worry for the Goliath search engine monster. …

Facebook Offers: Facebook’s Advice For Successful Ones Facebook Offers: Facebook’s Advice For Successful Ones
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At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have …

Jeffrey Dahmer Tours On Groupon Don’t Go Over Too Well Jeffrey Dahmer Tours On Groupon Don’t Go Over Too Well

This week, Groupon ran a deal for its Milwaukee customers for a tour of notorious serial killer Jeffrey Dahmer’s crime scenes. This reportedly resulted in protests from local residents, including family members of some of Dahmer’s victims. Groupon has pulled …

Update AdSense Ad Unit Code Or Miss Out Update AdSense Ad Unit Code Or Miss Out
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Update your AdSense ad unit code if you don’t want to miss out on some key features. That’s the message Google is trying to get across with a new video it uploaded to its Inside AdSense Channel. If you’re not …

Facebook, Twitter Influence Psychology Of Online Shopping Facebook, Twitter Influence Psychology Of Online Shopping
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If you’ve shopped on sites like Amazon or eBay in recent memory, you’ve likely noticed the appearance of Twitter or Facebook icons on the webpage encouraging you to share the product info with your online social networks. Given the presence …

Facebook Logout Ads Leave No ‘Experience’ Ad-Free Facebook Logout Ads Leave No ‘Experience’ Ad-Free
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Facebook knows it has to impress investors ahead of its conversion to a publicly traded company later this year, which was the point of yesterday’s courtship of businesses, fMC. During the keynote address, Facebook announced a new metrics analysis service …

Facebook Mobile Apps Ads: One More Way Users Increase Facebook’s Riches Facebook Mobile Apps Ads: One More Way Users Increase Facebook’s Riches
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During Facebook’s fMC keynote address, Mike Hoefflinger announced several new tools available to businesses that will increase the amount of interaction they have with their Facebook fans. The tools – Pages, Offers, Premium for Facebook, and Reach Generator – look …

Premium For Facebook Lets Brands Publish Ads In News Feeds, Mobile App Premium For Facebook Lets Brands Publish Ads In News Feeds, Mobile App

Today might as well be the debutante ball for Facebook as they looked to win the confidence of investors and businesses with some major announcements related to how advertisements will be deployed across the website. Perhaps the biggest announcement involved …

SPAM Turns 75, Rolls Out New Advertising Campaign SPAM Turns 75, Rolls Out New Advertising Campaign

Everybody love SPAM, right? No, not the kind that you have email filters for, but the kind that comes in a can – SPiced hAM. Ok, not everybody loves SPAM. Hawaii really does though. Personally, it’s hard to say no …

Twitter Expands Promoted Accounts, Promoted Tweets In Timelines To Mobile Apps Twitter Expands Promoted Accounts, Promoted Tweets In Timelines To Mobile Apps

Twitter just announced the expansion of its Promoted products (also known as ads) across its mobile experience. While Promoted Trends and Tweets have been on Twitter’s mobile search for a while (and likewise for Promoted accounts and Promoted Tweets in …

Demand Media Launches New Social Ad Formats Demand Media Launches New Social Ad Formats

Demand Media has introduced some new rich media ad units, incorporating its “Social Feed” ad management tools. Essentially, they bring social media into display ads, where potential customers can actually interact with the brand’s community from the ad itself. Here …

Wes Anderson Directed 2 Hyundai Azera Commercials Wes Anderson Directed 2 Hyundai Azera Commercials

Wes Anderson movies aren’t for everyone. He has a very unique and strange way of telling a story, that I personally dig immensely. This past Sunday, during the Academy Awards, Anderson brought his quirkiness to the small screen with two …

IAB Catches Up with Larger Display Ad Units IAB Catches Up with Larger Display Ad Units
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Since 2009 leading brand publishing representatives for the Online Publishers Association (OPA) have been requesting larger digital ad portfolio units and the Interactive Advertising Bureau (IAB), a corporate juggernaut consisting of over 500 top notch media and technology firms and …

Google, Yahoo, Microsoft, AOL, Hulu & Digitas Partner On “Digital Content NewsFronts” Google, Yahoo, Microsoft, AOL, Hulu & Digitas Partner On “Digital Content NewsFronts”

Google, Yahoo, Microsoft, AOL, Hulu and Digitas are partnering on “Digital Content NewFronts“. During a two-week period from April 19th to May 2nd, each partner will host an independent event in NYC to connect brands with content. The events are …