Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

You won’t see this advertisement for Adobe’s Marketing Cloud during the Super Bowl on Sunday. It features a monkey talking to a horse about how ridiculous it is to spend millions over dollars on a TV ad. Once again, you …

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take …

Google is reportedly testing a new animated ad format for AdSense. Barry Schwartz at Search Engine Roundtable points to some forum discussion about the formats, where user IncrediBILL shared some videos of the ads in action, which Schwartz took the …

As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David …

We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb, including various statements made by CEO Mark Zuckerberg. COO …

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …

Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The …

Facebook has launched a new conversion measurement optimization system for direct response marketers to help them measure the ROI of their Facebook ads by counting “relevant” user actions, like registrations and shopping cart checkouts. The system can be used with …

Google announced the launch of Dynamic Links for the Affiliate Network, which it says will help publishers serve more relevant affiliate ads to users. Features include inventory selection, ad trafficking and reporting. “Dynamic links enable new ways to create and …

The most noted Facebook ads ship jumper from 2012 is possibly considering a change of heart. Facebook and General Motors are still “actively talking” about a return to paid advertising on the site, according to a report from Reuters. Here’s …

Last year, Hulu launched AdZone, their hub for all things Super Bowl ads. It allowed users to relive great ads from the past, as well as watch and vote on the new ads as they aired during the big game. …

Kenshoo recently released some research about Google’s Product Listing Ads (PLAs), the ads that power Google Shopping. The report indicated that PLAs are more effective than text ads, with higher return on ad spend, clickthrough rates, and conversion rates and …

Just a friendly reminder: those new Instagram policies that caused such a ruckus back in December go into effect this Saturday, January 19th (but without the clause that caused most of the ruckus). The new privacy policy and terms of …

Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …

Priceline has put out a new ad in which The Big Bang Theory’s Kaley Cuoco joins longtime Priceline spokesman William Shatner as his daughter. The ad is titled: Priceline Shocker: The Negotiatior’s Secret Daughter Revealed”. The company uploaded it to …

Twitter’s Edwin Chen and Alpa Jain wrote an interesting post on the company’s engineering blog about improving Twitter search “with real-time computation”. They discuss the challenges of real-time search from an advertising perspective. I’ve written quite a few articles about …

It almost wouldn’t be the Super Bowl without Go Daddy advertising with scantily clad women. The company announced today that it has signed actress and model Bar Refaeli to star alongside longtime Go Daddy girl Danics Patrick in one of …

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier …