Quantcast

Advertising Articles

Disqus Is Now Including Sponsored Comments Disqus Is Now Including Sponsored Comments

Disqus announced that it has been testing Sponsored Comments for the past month, and that it’s now expanding the new ad unit so that “it’ll be more likely that you come across” one. Here’s what one might look like: If …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

Honey Maid Doesn’t Give a Damn About Appeasing Anti-Gay Trolls Honey Maid Doesn’t Give a Damn About Appeasing Anti-Gay Trolls

Back in March, Nabisco’s Honey Maid graham cracker brand decided to celebrate love and family in all its various forms with an ad entitled “This is Wholesome.” The tagline was “everyday wholesome snacks for every wholesome family,” and the 30-second …

Google Discusses New Campaign Type For Display Network Google Discusses New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search …

Infographic: Publishers Can Increase Revenue With Better Big Data Analysis Infographic: Publishers Can Increase Revenue With Better Big Data Analysis

Yieldex has put out a new infographic about how publishers can stop missing out on lost revenue opportunities with more accurate forecasting. It analyzes how big data analysis of online ad inventory can result in more accurate forecasting and optimization, …

YouTube Gives Brands Their Own Creator Playbook YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest …

Twitter Reportedly About To Launch App-Install Ads Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg …

Gamers May Actually Prefer Freemium, Shows Report Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or …

AOL Launches Programmatic Ad Platform ‘One’ AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. …

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Report: Native Advertising Flourishing (Especially In Social) Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal …

Infographic Looks At Viewable Impressions’ Impact On Brand Lift Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just …

Facebook Stops Letting Pages Automatically Promote Posts Facebook Stops Letting Pages Automatically Promote Posts

A little over a year ago, Facebook added a feature to Pages to give admins the ability to automatically promote page posts, in order to help the Page get more likes. Now, it seems that Facebook is taking this feature …

Brands Are Probably Overusing Facebook Hashtags Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when …

Pinterest Ads Aren’t Going To Be Cheap Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

Yelp To Businesses: Want More Customers? Try Our Ads. Yelp To Businesses: Want More Customers? Try Our Ads.

In a push to get more advertisers, Yelp put out a new blog post and video about why businesses should advertise on Yelp. Have you advertised on Yelp? Was the experience positive or negative? Are you considering giving it a …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Google Launches New Tools For Mobile App Businesses Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …