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All Posts Tagged Tag: ‘Advertising’

PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored …

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Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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Is A Spotify Video Service On The Way?

A Spotify video service may soon be a reality if there’s any weight to the latest reports making the rounds. The Wall Street Journal is reporting that Spotify is now trying to get a video service off the ground. Mike Shields and Jens Hansegard write: Music streaming service Spotify is laying plans to enter the hotly competitive Web video business …

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Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings call, Yelp had talked about beefing up its sales staff, saying it planned to increase sales headcount by 40% this …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate is on a steady downward trajectory. BI Intelligence released this chart illustrating the decline in year-over-year growth over the course …

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Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

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