All Posts Tagged Tag: ‘Advertising’

LinkedIn Ends Network Display, Lead Accelerator

LinkedIn Ends Network Display, Lead Accelerator

A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as LinkedIn Network Display, which extended the company’s ad platform to “thousands” of publisher sites. On Thursday, LinkedIn released its earnings report, and buried in that was an announcement that it is shutting down both Lead Accelerator and Network Display. “Our strategy in acquiring Bizo was …

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Instagram Launches 60-Second Video Ads

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us in an email. “Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as …

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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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DoubleClick Gives Brands New App Install Features

DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is in the Google Play Store, you can now automatically track installs of the app as conversions in DoubleClick without making any changes to code. “If your app is in the Apple App Store …

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Paid Search Growth Slows to a Crawl

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries. They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays …

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Google Ends AdWords Support For Old Versions of IE

Google Ends AdWords Support For Old Versions of IE

Earlier this month, Microsoft ended its support for older versions of Internet Explorer, including 8, 9, and 19. Support ended on the 12th. On the 11th, we looked at a survey from Manta, which found that a whopping 61% of small business owners who use Internet Explorer were still using version 10 or older. Google announced on Wednesday that it …

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Amazon To Run First-Ever Super Bowl Ad

Amazon To Run First-Ever Super Bowl Ad

Amazon has never advertised during the Super Bowl before, but that’s about to change as the company hopes to rev up sales of its Echo smart device. Amazon is giving us a sneak peek at the spot, which features Alec Baldwin and Dan Marino asking Alexa (the assistant that powers Echo) about snack stadiums. It looks like they’re going with …

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Some Twitter Users Don’t See Ads

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes that the company has been showing no ads or less ads to some of its most valuable users, which are …

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Good News About Google’s Big Upcoming Change

Good News About Google’s Big Upcoming Change

A lot of webmasters and publishers are gearing up for Google’s big Accelerated Mobile Pages launch next month. Sometime in late February, Google will begin sending search traffic to AMP pages. A lot of publishers are no doubt interested in how using AMP will impact ads on their pages. This is, after all, how most are making their money. The …

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Increasing Demand Sends Instagram Ad Prices Up

Increasing Demand Sends Instagram Ad Prices Up

Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service’s advertising and how these have changed since it opened its Ads API up last year. Do you think Instagram ads are worth paying for? Have you seen success with them? Discuss. The report shares the findings of a …

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AOL Announces ONE by AOL: Publishers

AOL Announces ONE by AOL: Publishers

At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an overly complex ecosystem and provide holistic, tailored solutions for publishers.” It comes as the result of six years of AOL investing over $1 billion in publisher technologies. …

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A Quick Guide To Gmail Ads

A Quick Guide To Gmail Ads

For months, Google has been releasing quick video tutorials as a series called “AdWords in Under Five Minutes”. It’s been a while since they released one, but this week, they released a new one about Gmail ads. The video can be quite useful to those who aren’t super-experienced with various aspects of Google advertising (of which there are many). Chances …

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It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

Google says it has a global team consisting of over a thousand people specifically dedicated to fighting bad ads. Over the course of 2015, those people (along with Google’s technology) disabled over 780 million ads that violated Google policies. To put that into perspective, Google notes that if you spent one second looking at each one of them, it would …

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Video Ads Reportedly Coming to Pinterest

Video Ads Reportedly Coming to Pinterest

Pinterest is planning on launching video ads. That’s the word from a new report from Digiday, which cites agencies briefed on the plans. The report says a video format is on the way, but that what that will look like is still an unknown. While Pinterest certainly has its share of videos, it’s not really what people think of the …

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4 New Features In Bing Ads Keyword Planner

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for keyword suggestions in addition to search trend, competition, and suggested bid information as previously provided. Advertisers can compare their ad …

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AdSense Gets New Optimization Tab

AdSense Gets New Optimization Tab

Google announced the launch of a new optimization tab in the AdSense interface, which appears at the top next to the performance reports tab. The tab shows tailored tips for your site. Google calls it a “one-top shop” for all the resources that could help you increase revenue and user engagement. More specifically, the tab lets you see new opportunities …

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Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Nanigans released its Global Facebook Advertising Benchmark Report for Q4, which it says delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soared. The report found that ad budgets continued to climb, retailers generated higher revenues, and advertisers increased their investment in video. “Across sectors, marketers continue to derive value from Facebook, as …

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Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients’ improve their search campaigns. According to the company, electronic filing has increased 30% since 2009 with 120.6 million people filing electronically last year. They also note that less than 6% of Americans are unemployed, saying …

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Twitter Has Another User-Based Ad Format On the Way

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer Electronics Show. From the report: The new product is based on what Twitter is calling a “brand enthusiast gallery,” which …

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Yahoo Said To Be Considering Sale, Unrelated Report Claims Company Has Massive Ad Fraud Problem

Yahoo Said To Be Considering Sale, Unrelated Report Claims Company Has Massive Ad Fraud Problem

A month ago, Yahoo announced that its board of directors had unanimously decided to suspend work on the pending plan announced earlier last year to spin off Yahoo’s remaining holdings in Alibaba. It said the board would now evaluate “alternative transaction structures to separate the Alibaba stake, focusing specifically on a reverse of the previously announced spin transaction.” It went …

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Facebook Stops Accepting New Customers For LiveRail Ad Server

Facebook Stops Accepting New Customers For LiveRail Ad Server

A couple of years ago, Facebook acquired ad tech company and publisher monetization platform LiveRail, but since then, Audience Network has become much more of a priority. Facebook announced that it will no longer accept new customers for LiveRail’s ad server, and will work on helping existing customers transition to other publisher products or alternative ad servers. This is mainly …

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Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use them to drive more earned media and brand influence. The ads look like this: The format looks similar to the poll feature the company recently launched to users, so people …

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Here’s What’s Changing With Bing Ads Now That It Includes AOL

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners. The Campaigns page has new options for Campaign Creation and Ad Group creation to …

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Pinterest Gives Big Spenders More Data [Report]

Pinterest Gives Big Spenders More Data [Report]

Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if they spend “millions”. Garett Sloane reports: So far, the data program includes a few high-spending retailers, including Target, the sources said. The retailers dive into Pinterest’s data to find out …

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Instagram Ad CTR Comparable To Facebook Ads

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this data as it is both a Facebook Marketing Partner and a member of the Instagram Partner Program. It analyzed data …

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Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Pinterest has offered Promoted Pins to advertisers throughout the year, but it has so far only been on a limited basis. They have expanded that limitation over that time, but the offering is still not available to everyone. Next month, according to USA Today, which interviewed Pinterest’s monetization chief Tim Kendall, any U.S. business will be able to buy Promoted …

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Pinterest Tightens Focus Of Advertising Efforts

Pinterest Tightens Focus Of Advertising Efforts

Pinterest is reportedly tightening the focus of its ad efforts to cater to retailers and consumer goods companies. As Pinterest caters most to fashion, decorating, food, and similar verticals (or at least that’s how most people use it), the company will specifically focus on advertisers that fall into these areas. This is according to The Wall Street Journal, which reviewed …

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YouTube Reveals Ads of the Year Winners

YouTube Reveals Ads of the Year Winners

Earlier this month, Google called upon the masses to vote for their favorite ads in five categories: the ad you wish you were in, the ad that gets you going, the ad that’s your guilty pleasure, the ad that give you the feels, and the ad that restores your faith in humanity. The results are now in. At YouTubeAdsOfTheYear.com, you …

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Google Gives AdWords Display Planner Some Enhancements

Google Gives AdWords Display Planner Some Enhancements

Google announced some new enhancements to Display Planner, which forecast how many clicks and impressions are available in your bid and budget range, based on current auction data. Google made the announcement in a brief Google+ post, in which it said, “Over the past few years, marketers worldwide have used Display Planner to easily check available inventory for their Display …

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U.S. Digital Ad Revenues Hit All-Time Quarterly High

U.S. Digital Ad Revenues Hit All-Time Quarterly High

The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. This is the main finding of the latest IAB Internet Advertising Revenue report from the IAB and PwC US. The figure represents a 23% increase over Q3 last year, which was $12.2 billion. That itself was …

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