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Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
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The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising …

Google Changes AdWords Quality Score Reporting Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Pro-Marijuana Group to Target NASCAR Crowd with New Ad at Brickyard 400 Pro-Marijuana Group to Target NASCAR Crowd with New Ad at Brickyard 400
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The Marijuana Policy Project, the largest group in the U.S. working solely on marijuana policy reform, is set to run a massive pro-marijuana ad at a major sporting event – the first of its kind. The MPP “envision a nation …

Google Sites Users Will Soon No Longer Be Able To Modify AdSense Code Google Sites Users Will Soon No Longer Be Able To Modify AdSense Code
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This story has been updated. Please see update at the end. Google announced on a support page that it is sunsetting AdSense for Google Sites. At the end of next month, support will be cut off. On a page called …

Bing Product Ads Still On Track For Q3 Release Bing Product Ads Still On Track For Q3 Release
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Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from …

Chipotle’s Twitter Hack Was Fake and I Ain’t Even Mad Chipotle’s Twitter Hack Was Fake and I Ain’t Even Mad

In retrospect, we should’ve seen this coming. Earlier this week, the official Twitter account for Chipotle spent about an hour making some pretty odd tweets. “Find avocado store,” read ond tweet. “Mittens13 password leave,” read another. Here’s a screencap of …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Twitter Busted Using Fake Tweets From Real Users To Promote New TV Ad Targeting Twitter Busted Using Fake Tweets From Real Users To Promote New TV Ad Targeting
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Back in May, Twitter announced its new TV ad targeting capabilities for advertisers. On Tuesday, the offering officially left beta as Twitter announced general availability in the U.S., along with some new analytics to go with it. This is an …

Twitter TV Ad Targeting Now Generally Available In The U.S. Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and …

Is The New Gmail Better For Users Or Marketers? Is The New Gmail Better For Users Or Marketers?
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Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just …

LinkedIn Launches Sponsored Updates in Your Feed LinkedIn Launches Sponsored Updates in Your Feed

LinkedIn is finally following the path of other social sites like Facebook and Twitter as the professional network has just launched Sponsored Updates for your activity feed. LinkedIn has been testing Sponsored Updates for about six months nows, but today …

Google Is Now Showing Gmail Users Email-Like Messages From Advertisers Google Is Now Showing Gmail Users Email-Like Messages From Advertisers
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Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still …

Bing Ads Get Change History Graph Bing Ads Get Change History Graph

Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campaigns impacted their performance. The company announced today that it is moving out of pilot mode, …

Yahoo Acquires Ad Tech Startup Admovate Yahoo Acquires Ad Tech Startup Admovate

A day after the company posted its Q2 revenues (which are down, by the way), Yahoo announced yet another acquisition – Admovate, a mobile ad tech startup. Yahoo says the acquisition is part of its efforts to further invest in …

Google Starts Enforcing New Shopping Feed Specifications Google Starts Enforcing New Shopping Feed Specifications
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Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed …

Foursquare Begins Showing Ads After Check-Ins Foursquare Begins Showing Ads After Check-Ins

Brace yourselves, Foursquare users – you’re about to see more ads. Foursquare has just begun to roll out a new type of ad unit – ads that appear right after users check-in to certain locations. Ad Age reports on the …

Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google
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Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 million unique searchers. 51 million of these do not use Google, according to the …

Here Are Google’s Top 20 PLA Advertisers Here Are Google’s Top 20 PLA Advertisers
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AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for …

DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience …