Quantcast

Advertising Articles

Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange

In addition to announcing the acquisition of Aviate, the launch of Yahoo News Digest, Yahoo Tech and Yahoo Food, and a new Smart TV platform, Yahoo announced a complete revamp of Yahoo Advertising at CES in Las Vegas. Under the …

Crop Circle Mystery Solved – No Aliens This Time
· 2

Whether beings from another planet have ever visited, or will visit in the future – our planet’s inhabitants are going to take some serious convincing either way. The aliens will probably have to literally walk up and say “hello” before …

Yahoo Ads Spread Malware To Users, Company Confirms Yahoo Ads Spread Malware To Users, Company Confirms
· 3

Yahoo confirmed that it was running advertisements that were spreading malware on some of its sites. While this is apparently in the past now, the company acknowledged and confirmed reports that this took place on Friday. IB-Times (published at Yahoo …

Twitter Is Doing A Lot To Make Its Ad Platform More Appealing Twitter Is Doing A Lot To Make Its Ad Platform More Appealing
· 7

2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just be the year where your business should start taking it seriously …

Should Congress Regulate Data Brokers And Targeted Ads? Should Congress Regulate Data Brokers And Targeted Ads?
· 8

If you listen to the anti-surveillance movement across the U.S., they would have you believe that the NSA is the biggest privacy threat facing Americans today. While many in Congress would agree with that sentiment, one Committee thinks another group …

Twitter Gives Conversion Tracking To All Advertisers Twitter Gives Conversion Tracking To All Advertisers
· 1

Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing …

Facebook Acquires Sports Conversation Analysis Firm SportStream Facebook Acquires Sports Conversation Analysis Firm SportStream

Facebook announced an agreement to acquire SportStream, a San Francisco-based builder of sports conversation analysis technology. The company’s technology (which is apparently patent-pending) surfaces what it deems to be the highest quality Facebook posts and tweets, as well as Instagram …

Well-Known Ad Exec Mike Hughes Dies After Writing His Own Obituary Well-Known Ad Exec Mike Hughes Dies After Writing His Own Obituary
· 1

Former Martin Agency president Mike Hughes has passed away at the age of 65 after a long battle with lung cancer. Hughes is responsible for such high profile campaigns as the Geico cavemen (which even had its own TV show …

Twitter Gives All Advertisers Promoted Accounts For Timeline Twitter Gives All Advertisers Promoted Accounts For Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are …

Should Google Show Ads In Knowledge Graph Results? Should Google Show Ads In Knowledge Graph Results?
· 10

It seems that more and more of the Google search results page is for sale these days. Last year, Google turned its shopping results into an all paid model. Then came the testing of banner ads on branded searches. We’ve …

Twitter’s MoPub Launches Native Ads For Mobile Apps Twitter’s MoPub Launches Native Ads For Mobile Apps
· 1

Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked …

Google Display Network Lets You Buy Based On Viewability Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
· 1

Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Google Offers 434,216 New Ad Unit Sizes For AdSense Google Offers 434,216 New Ad Unit Sizes For AdSense
· 4

Google announced today that it is now offering custom ad sizes for AdSense, or as the company says in a blog post, 434,216 new ad unit sizes. “For text ads, we’ll determine the optimal number of text ads to display …

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts
· 1

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are …

Beats Headphones Will Launch Streaming Music and New Ads in January Beats Headphones Will Launch Streaming Music and New Ads in January
· 1

The start of a new year is looking pretty bright for the business model of Beats headphones by Dr. Dre, including new music and more innovative ads. For starters, in January, Beats Electronics will launch Beats Music, a new service …

Native Advertising Consumption Has Jumped 44% Over The Last Few Months Native Advertising Consumption Has Jumped 44% Over The Last Few Months

As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some of these ads may be illegal, and encouraged them to …

FTC Warns Publishers About Illegal Native Advertising FTC Warns Publishers About Illegal Native Advertising
· 1

The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and …

Consumer Watchdog Complains About Google Again Consumer Watchdog Complains About Google Again
· 2

Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls …

Snapchat Snags Instagram Business Head to be New COO Snapchat Snags Instagram Business Head to be New COO

As ephemeral messaging app Snapchat fends off offers from major social networking players, the company has just made a pretty significant hire. According to All Things D, Snapchat has poached former Facebook director and Instagram business head Emily White to …

Tumblr Continues To Get More Ads Tumblr Continues To Get More Ads

Yahoo didn’t waste any time getting more ads on Tumblr once the acquisition was announced. In May, the company started showing sponsored posts to users on their dashboards on the desktop. Now, in December, they’re getting ready to launch their …