All Posts Tagged Tag: ‘Advertising’

Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year

The Interactive Advertising Bureau (IAB) announced some findings from its latest ad revenue report, including that digital ad revenues hit a record high in the first half of the year at $23.1 billion. That’s up 15% from the same period last year, which saw revenues of $20.1 billion. Second quarter ad revenues were up 14% year-over-year at $11.7 billion, compared …

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Is Google’s Core Business Actually In Trouble?

Google released its earnings report for the third quarter on Thursday, and while the company managed to post a revenue increase of 20% year-over-year, analysts are concerned by slowing growth in its core ad business, which is how it makes the bulk of its money. “We continue to be excited about the growth in our advertising and emerging businesses,” said …

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Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and ads). The company just announced some updates to the structure. It’s still organized into the same three levels, but now …

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Facebook Isn’t Going to Put Ads All Over WhatsApp, at Least Not Right Away

Facebook’s $19 billion acquisition of WhatsApp is in the bag. After approvals from the U.S. Federal Trade Commission and the EU, Facebook filed the final paperwork earlier this week. Ok, so now Facebook has it and its 500 million+ user base. What are they going to do with it? Not a lot, for now, At least according to Mark Zuckerberg. …

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Hulu Plus Might Have Fewer Ads in the Future

In that’s probably a good idea news, Hulu is considering chilling out a little bit when it comes to ads on Hulu Plus. Any subscriber (or former subscriber) of Hulu Plus knows the soul-crushing despair that comes with paying $7.99 a month for a service and still having to sit through ads. It’s a terrible pain in the ass. For …

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Snapchat Is About to Get Ads

Snapchat, the ephemeral messaging app that your teenager is absolutely obsessed with, is apparently worth $10 billion. At least that’s the valuation connected to the latest rumored round of funding – which could include money from the likes of Yahoo. $10 billion may sound like a lot (and it is a lot), and you wouldn’t be alone in your scoffing, …

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Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you find the perfect mix of content and ads for your app simply and quickly,” says Twitter’s Kevin Weil . “You …

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Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach,” the company explains. “We think …

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Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company puts it. “Over the past few months, we’ve optimized our network to improve performance, and today we’re formally launching and …

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Google Makes Dynamic Remarketing Available For All Verticals

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year. “Dynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in,” says Jyoti …

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Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it from the ground up using a completely new code base. Upon announcement, Facebook said it had Omnicom on board with …

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Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement partner. Kenshoo just announced a partnership with Atlas as well. It will provide marketers with reporting and optimization for search …

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