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Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold

If you were watching NFL football yesterday, you may have seen a brand new ad from Apple. The company unveiled its first ever ad for the new gold iPhone 5s during the broadcasts, called “Metal Mastered,” and it’s heavy on …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Partners With Facebook On Advertising Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a …

Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers
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Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Google Earnings Are Out, Revenue Up 12% To  $14.98 Billion Google Earnings Are Out, Revenue Up 12% To $14.98 Billion

Google has released its earnings report for the third quarter with revenues of $14.98 billion, an increase of 12% year over year. GAAP operating income was $3.44 billion. The company has once again managed to beat Wall Street expectations. CEO …

Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App
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On Tuesday, Facebook announced the launch of website and mobile app custom audiences to marketers. What this means is that Facebook’s custom audiences targeting will not only utilize people within Facebook itself, but those who have visited your site or …

Do You Want Google Using Your Name And Face In Ads? Do You Want Google Using Your Name And Face In Ads?
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Google announced a new update to its terms of service the other day that is unsurprisingly ruffling some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like …

Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Eating Popcorn at the Movies Makes You Impervious to Advertising, Says Study Eating Popcorn at the Movies Makes You Impervious to Advertising, Says Study
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You may spend more up front buying your butter-soaked, 6-dollar vat of popcorn next time you hit the theater. But new research suggests that it may make you spend less in the long run on any products marketers throw at …

Any Small Business Can Now Advertise On Foursquare Any Small Business Can Now Advertise On Foursquare
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Foursquare announced on Monday that it is opening its ads to all small businesses. Last year, the company launched promoted updates, but they were only available to big chains. That changed this past summer when Foursquare started testing the offering …

Instagram Yanks Option to Turn Off Video Autoplay a Week After Announcing Ads Instagram Yanks Option to Turn Off Video Autoplay a Week After Announcing Ads
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In oh Instagram, I see what you’re up to news, you can no longer disable autoplay for Instagram videos. For the more visually inclined, you used to have this option… And now you don’t. Now, you only have an option …

Here’s What AdWords Is Apparently About To Look Like Here’s What AdWords Is Apparently About To Look Like

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted …

Twitter Partners With NBCUniversal & Comcast On ‘See It’ Feature And Ads Twitter Partners With NBCUniversal & Comcast On ‘See It’ Feature And Ads

Comcast, NBC Universal and Twitter announced a strategic partnership on Wednesday for the creation of a feature called “See It,” which lets Xfinity TV customers access TV shows, movies and sports directly from tweets. It will debut in November on …

Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Pinterest’s ‘Promoted Pin’ Ads Make Their Debut Pinterest’s ‘Promoted Pin’ Ads Make Their Debut

Today is the first day that you might see some advertisements on Pinterest. The company has just announced that their “promoted pin” test, which they announced a couple of weeks ago, has officially begun. “We wanted to let you know …

Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives

Facebook announced on Tuesday that it has redesigned its ad buying and reporting tools to reflect a more objective-based buying and reporting approach. Essentially, the goal is to let advertisers state their objectives, and deliver on that accordingly, rather than …

Kate Upton & Snoop Dogg Are Now Selling Hot Pockets Kate Upton & Snoop Dogg Are Now Selling Hot Pockets
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Good job, Hot Pockets. You’ve hit on everything the internet loves – Kate Upton, microwavable meat pouches, that Biz Markie song, and fantastic “herbs,” which Snoop Dogg knows a thing or two about: Tastes so good Gotta lick your lips …

Microsoft Launches ‘Bing Offers Card-Linked’ Deals Microsoft Launches ‘Bing Offers Card-Linked’ Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …