YouTube has begun testing a new kind of ad format on some of its videos - skippable pre-rolls. These ads let users choose whether or not they want to watch the ad as it appears at the beginning of a video.
YouTube says that when it first began testing in-stream ads a couple years ago, abandonment rates on videos were as high as 70%. They found that users were much more likely to view and engage with overlay ads.
Microsoft is either taking the holiday marketing approach or the Twilight/Vampire trend approach with its latest commercial. The title is Bing: Vampire Decision Engine.
The company uploaded the new commercial to its (Google-owned) YouTube channel. Accompanying the video is a short description:
"When you're looking for a restaurant that is family friendly, romantic, or maybe something with an otherworldly atmosphere, use Bing's reviews to stop searching and start deciding."
MAGNA released its US Media Advertising Revenue Forecast today, and reports that although the economy continues to face challenges, expectations for the future have improved significantly during the past two quarters.
Update: WebProNews received a call from David Swain, Communications for Facebook Platform, who wanted to give the company's side of this story. Basically, he says that they view the move as actually maintaining developers' business models (rather than threatening them), so that advertising can continue to be successful and users will actually trust it.
A set of product placement ads for Microsoft's Bing ran during NBC's The Philanthropist. The ads showed two of the characters from the actual show in scenes in which Bing was being used - clearly ads, but still integrated with the actual program.
Facebook will reportedly begin testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers soon.
"Unlike today’s Ads Manager, the new version will include in-line editing and search, which should make campaign management much more efficient for those managing many Facebook Ads," says Inside Facebook's Justin Smith.
There's one area of your site that if you include it, users have no choice but to engage, if they wish to continue with the task they're trying to complete. That would be the CAPTCHA, other wise known as that annoying, (often times barely legible) word you have to recreate in a box, so that the site knows you're human.
Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.
Digg is putting a new spin on targeted advertising. It is always the goal of advertisers to target their ads as well as they can, but when you advertise with Digg, it will cost you if they're not relevant enough.
One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself."
Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.
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