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Big Video Announcements from Adobe
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Adobe made some big announcements today at the 2009 NAB Show. News ranges from a new framework to potentially game-changing partnerships in online video and taking video to televisions.

Strobe

First off, Adobe has announced a new software framework for building media players, which extends the capabilities of Flash. It’s called Strobe. Adobe says it will help establish an open industry standard for media players.

Easier Flash/Facebook Integration
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Update: More from the press release, which has since come out:

Documentation, example applications and code are now available at http://www.adobe.com/go/facebook for developers to get started building rich applications with Adobe Flash and Flex software, and Facebook Platform.

Google Gets Involved with Potential 3D Graphics Standard

Tech companies are getting together to crate an open, royalty-free standard for presenting accelerated 3-D graphics online. Included in the consortium are Google, Adobe, Intel, Apple, and others.

Google Analytics Gets A Handle On Flash
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Flash content has long posed a lot of problems for the search and webmaster communities.  Now Google – and more specifically, the newly introduced Google Analytics Tracking For Adobe Flash – intends to solve at least a few of them.

Twitter Heats Up With Brazilian Malware

Criminals placed a profile on Twitter linked to a video that delivers multiple Trojans seeking banking information from the machines they infect.

No Indexing Guarantee From Google Flash Crawls
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Just because Google says they pry out the text content from Flash files and make them searchable may mean less than webmasters think.

Adobe Helps Google, Yahoo Search Flash Files

Site publishers who love Flash for its presentation but hate its near-invisibility to search crawlers should appreciate a recent announcement from Adobe.

Adobe Posts Security Fix For Reader, Acrobat
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A code injection vulnerability in Adobe Reader and Acrobat 8.1.2 required a quick fix amid reports of an exploit for it in the wild.

Adobe’s Media Player, Not Like The Rest

The Adobe Media Player debuted this week, and after learning a little more at the launch party and trying it out myself, I’ll share a few thoughts on it. You can also find a screencast I created with the visuals (no voiceover); next time I’ll resize it and embed it, but it’s my first screencast, so I appreciate your patience.

Photoshop Express’ TOS Gets Updated

TWIP has a post out on Adobe updating their TOS for their new online Photoshop Express product. Initially some photographers had been concerned because the previous terms of service with the online service suggested that you were signing over rights of your photos to Adobe by using the service.

Adobe’s TOS now reads:

Adobe Airs It Out For Linux

Adobe will challenge the LAMP stack on the Linux platform for rich Internet application development with its AIR technology…eventually.

Photoshop Express Drives Online
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Adobe released its latest rich Internet application, an online version of its signature image manipulation program, Photoshop.

Adobe, Omniture Tracking Issue Addressed Again
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John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.

Adobe Bemused By Spying Claims
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The discovery that some Adobe products phone home to analytics firm Omniture brought out the tinfoil hat crowd, and a raised eyebrow from Adobe’s John Nack.

Orkut Has A Worm

Google’s recent addition of an Orkut feature for writing messages containing HTML code allowed someone to send a pesky worm through the network.

Adobe Achieves Revenue Record

A good nine out of ten recent stock-related stories have been negative; words like "decline," "sink," and "plummet" are getting used a lot.  Adobe’s bucking the trend, though, with a late and quite positive fourth-quarter financial report.

PubCon – The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

Moderator:

  • Joe Laratro

Speakers:

Adobe Announces Flash Player 9 Update

Adobe today announced the immediate availability of Flash Player 9 Update 3(version number 9.0.115.0), previously code named Moviestar.

Adobe, Yahoo Testing PDF Ad Service
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A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

Adobe Technical Support Woeful

I like Adobe Acrobat Connect. The Professional version has a lot of advantages for enterprise conferencing use. I even appear as a frequent guest speaker on Adobe’s public educational webinar series.

But fair is fair, and it is time for Adobe to face up to a glaring deficiency in its offering. Technical support for the product is woeful.

Mind you, what is available is pretty good. The online documentation for how to accomplish common tasks is clear and well written. The problem comes when that documentation doesn’t satisfy your needs as a user.

Adobe CEO Bails Out Fast

Bruce Chizen abruptly became the ex-CEO of Adobe, with current president and COO Shantanu Narayen named to replace him at the beginning of December.

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