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Adobe Reader Gets New Integration With EchoSign Adobe Reader Gets New Integration With EchoSign

Adobe announced some new integration of Adobe Reader and EchoSign, aimed at making it easier to sign PDF documents electronically. Adobe acquired EchoSign last summer. Jason Lemkin, VP of Web business services at Adobe and former CEO of EchoSign tells …

Adobe Edge Preview 4 Gets A Preview Adobe Edge Preview 4 Gets A Preview
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Adobe put out a new video offering a sneak peek at the upcoming Adobe Edge Preview 4, which comes out in January. Adobe Edge Preview is the company’s HTML5 animation tool, and the new version will of course come with …

Adobe Efficient Frontier Acquisition Revealed To Be About $400 Million Adobe Efficient Frontier Acquisition Revealed To Be About $400 Million

At the end of November, Adobe announced its intent to acquire Efficient Frontier, thought the price was not disclosed. “The purchase bolsters Adobe’s strategic focus on digital marketing and expands the company’s solutions, which are central to how digital marketing …

Flash Player 11 Comes To Android Ice Cream Sandwich (Galaxy Nexus) Flash Player 11 Comes To Android Ice Cream Sandwich (Galaxy Nexus)
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Flash may be going away for mobile, but not just yet. Adobe just launched Flash Player 11 for Ice Cream Sandwich in the Android Market. This, of course, comes a day after the launch of the Galaxy Nexus, which runs …

Adobe to Acquire Efficient Frontier Adobe to Acquire Efficient Frontier

Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focused on this side of its business with recent acquisitions and partnerships (such as its partnership with OptiMine Software …

Adobe Flash For Mobile, 750 Jobs To Go By the Wayside Adobe Flash For Mobile, 750 Jobs To Go By the Wayside

Adobe dropped the bomb that it is basically giving up on mobile Flash development, while increasing its investments in HTML5. You may recall the big back and fourth between Adobe and Apple over Flash last year. Remember the famous letter …

Auditude Acquired by Adobe Auditude Acquired by Adobe

Adobe announced that it has acquired video ad company Auditude. Terms haven’t been officially disclosed, but reports have the transaction pegged at about $100 million. Adobe’s description for Auditude says: “Auditude helps maximize the value of video content through advanced …

George Costanza, Google Wallet, Nanoparticles & A Guy In A Wing Suit George Costanza, Google Wallet, Nanoparticles & A Guy In A Wing Suit
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We’ve got an interesting mix of videos today. If you haven’t seen our other video round-ups from this week, you can find them at: 09/16 09/15 09/14 Microsoft may have tapped Jerry Seinfeld for an ad campaign in the past, …

Adobe Adds Keyword Performance Predictive Analytics to SearchCenter+ Adobe Adds Keyword Performance Predictive Analytics to SearchCenter+

Adobe has partnered with OptiMine Software to add keyword performance predictive analytics to its search marketing tool, SearchCenter+. The new feature is designed to help search marketers analyze unique characteristics of individual keywords and increase ROI. Tim Waddell, director of …

Will Everyone Be Using 100% Web-Based Signatures in 4 Years? Will Everyone Be Using 100% Web-Based Signatures in 4 Years?
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Last month, Adobe announced that it had acquired EchoSign, a provider of electronic signatures. WebProNews recently discussed the evolution of e-signatures and cloud-contracting and the future of the technology with EchoSign’s Founder and former CEO Jason Lemkin (now working for …

Adobe Edge Launched in Preview – HTML5 Flash-Like Web Design Adobe Edge Launched in Preview – HTML5 Flash-Like Web Design

Adobe has unveiled a preview release of a new HTML5 animation tool that is designed to let web designers bring Flash-like content to sites using HTML, JavaScript, and CSS. It’s called Adobe Edge. The company says it’s adopting an open …

Adobe Buys EchoSign for Digital Signatures Adobe Buys EchoSign for Digital Signatures

Adobe has acquired EchoSign, a provider of electronic signatures. All EchoSign full-time employees, as well as its founders, will join Adobe. Adobe says EchoSign’s solution will be a key part of its document exchange services platform. It will be integrated …

Convert SWF Files to HTML5 with Swiffy Convert SWF Files to HTML5 with Swiffy
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Google just launched a new Google Labs project called “Swiffy“. It converts Flash SWF files to HTML5. It lets you reuse Flash content on devices without a Flash player (ie: iPhones and iPads). You may recall a similar tool from …

Adobe Launches Creative Suite 5.5 Adobe Launches Creative Suite 5.5

Today, Adobe announced a new version of its popular Creative Suite software. The company has always aimed to enable Web designers and developers to produce quality products and the new Creative Suite 5.5 Web Premium is no exception.

Photoshop for iPad Demoed By Adobe Photoshop for iPad Demoed By Adobe

Adobe already has Photoshop Express available for iPad and iPhone (previously photoshop.com mobile). This is, however, only a light-weight version of the software greatly lacking in features comapared to the full Photoshop experience. That’s all going to change soon. Adobe …

Flash to HTML5 Converter from Adobe Flash to HTML5 Converter from Adobe
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Adobe Labs has released a tool for converting Flash FLA files to HTML5. The tool, called “Wallaby“, is simply a preview of an experimental technology that Adobe’s engineers have been working on for this purpose. “This allows you to reuse …

Adobe to Help Search Marketers Keep Paid Campaigns From Cannibalizing Organic SEO

Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool. 

Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO. 

Adobe Acquires Data Management Platform Company Demdex

Adobe has acquired data management platform company Demdex, which it says will help it "bring audience optimization to $109 billion global online ad market. The company will add it to its Adobe Online Marketing Suite, powered by Omniture.

Facebook Desktop Sends You Notifications Without Browser
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A computer scientist named Charles Bihis, who works for Adobe, has created a desktop client for Facebook, fittingly named Facebook Desktop. The app is a side project for Bihis, and is not directly affiliated with either Adobe or Facebook, but Facebook users may find it useful nonetheless. 

Adobe Launches Site Search Tool to Keep Visitors from Leaving Your Site
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Adobe has introduced a new tool for site search powered by Omniture, aimed at helping marketers anticipate visitor search intent and promote relevant products and content. It’s called Search&Promote. The real goal of the tool is to cut down bounce rates. 

What Adobe Scene7 Update Means for Marketers and Developers

Adobe’s mobile plans are not just about Flash. The company announced an upgrade to its Scene7 offering, which has implications for both marketers and mobile developers. 

Scene7 is a rich media service that lets retailers create an online catalog with video and 3D modeling (among other things). The new version includes support for mobile sites and apps, and provides expanded offerings for delivering content across mobile devices including iPhone, BlackBerry, and Android.