WebProNews

Google to Get More Interactive with Mobile Video Ads

AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

Google Buys Mobile Ad Firm For $750 Million In Stock

Google said today it has signed an agreement to acquire mobile display advertising firm AdMob for $750 million in stock. Google says its acquisition will improve its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in the growing new area. Highlights of Google's purchase of AdMob include:

Usage of Mobile Web and Apps Doubles in 2 Years

According to AdMob, which claims it is the world's largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries. AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.

App Store Gets Twice the Downloads of Android Market

New findings from AdMob indicate that twice as many paid apps are downloaded per user on Apple App Store compared to the Android Market. This information comes from AdMob's Metrics Report for the month of July.

That's a Lot of Mobile Advertising!

If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that's a lot of mobile advertising. And that's just from AdMob.

What's Your Favorite iPhone App?

While the Apple App Store has grown to contain over 50,000 apps in less than a year, the most popular apps are generating the majority of usage by consumers. AdMob has released its Mobile Metrics Report for May (pdf), which examines the distribution of consumer usage of iPhone applications. Highlights from the May 2009 AdMob Mobile Metrics Report:

iPhone: Fun Facts and Apps of the Day

As you are probably aware, Apple announced last week that the iPhone 3G S would go on sale this Friday. Phone recycler Gazelle tells WebProNews that 300 iPhones were traded into its site that day alone. Saving Money on the iPhone Upgrade

Comparing Smartphone Market Share by Operating System

AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites. The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices. 

Report Looks at Ad Requests for iPhone vs Android

Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications. AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.

Smartphone Usage Continues to Grow Despite Economy

Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share. Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.