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All Posts Tagged Tag: ‘admob’

Google Talks ‘The Most Important Growth Metric’ For Your App

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be quite helpful for app businesses. “Today’s app developers have to make decisions quickly and implement them seamlessly if they want …

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Google’s AdMob Launches Network Optimization, Impression Goals For House Ads

Google is telling app developers that that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads. With ad network optimization, AdMob lets you evaluate the CPM of each network in your mediation stack. It reorders them for you so the one with the highest CPM serves an …

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Google Web Designer Launched In Public Beta

Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view and edit code with a WYSIWYG editor, build creatives for DoubleClick and AdMob (or publish them elsewhere). It’s free, and …

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Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition,” explains AdMob product manager Vishay Nihalani. “We’re now bringing …

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What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet …

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Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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Google Gives You A 30-Minute Presentation On Getting Started With AdMob On Android

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier this year, Google integrated AdMob with AdWords.

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Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be managed from the AdWords interface. There’s a new campaign type in AdWords called Display Network only (mobile apps): Advertisers can …

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Google Updates Ads for Mobile

Google’s Mobile Ads Blog just

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Google Provides Tips On Mobile App Ad Placement

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, however, put the ad in a place where you are likely to accidentally launch it. If that kind of tactic …

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