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Google Launches New Tools For Mobile App Businesses

Google Launches New Tools For Mobile App Businesses

By Chris Crum March 18, 2014

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …

Google Launches Some New Ad Formats Google Launches Some New Ad Formats
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Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

Getting Started With AdMob On Android Getting Started With AdMob On Android

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier …

Google Integrates AdMob With AdWords Google Integrates AdMob With AdWords

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be …

Google Updates Ads for Mobile Devices Google Updates Ads for Mobile Devices

Google’s Mobile Ads Blog just

Google Wants You To Stop Putting Ads In Bad Places Google Wants You To Stop Putting Ads In Bad Places

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, …

AdMob Publisher And Mediation IDs Explained AdMob Publisher And Mediation IDs Explained

If you recall, Google released the Google AdMob 6.0 SDK last week. It brought with it a number of new features and upgrades to the existing SDK. Overall, it was a great release, but Google has found that some people …

AdMob Optimisation Tips From Google AdMob Optimisation Tips From Google

Google recently released version 6.0 of its AdMob SDK last week. Some of the new features may have thrown you for a loop or you’re just new to AdMob. To that end, Google has published some tips to get the …

AdMob SDK Version 6.0 Releases Today AdMob SDK Version 6.0 Releases Today

We brought a story this morning of a team who is now making $1,000 a day from using Microsoft’s pubCenter. While the story was more indicative of the success one can find on Microsoft’s mobile platform; the other lesson can …

Google Brings AdMob and DoubleClick Ad Exchange Together Google Brings AdMob and DoubleClick Ad Exchange Together
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Google announced that in the coming weeks, AdMob developers will be able to make their in-app inventory available on Google’s DoubleClick Ad Exchange. Google is only letting a small number of pre-qualified buyers compete for the inventory at first, but …

Google’s South Korean Offices Searched for “Illegally Collected Location Data” Google’s South Korean Offices Searched for “Illegally Collected Location Data”

Google was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google’s offices in Seoul, South Korea were raided and searched …

AdMob Partners with Coke On Holiday Android App

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

 

FTC Discusses Google, AdMob Antitrust
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 In testimony before a U.S. House of Representatives subcommittee, the Federal Trade Commission explained how it protects consumers by applying well-established principles of competition to fast-changing technology markets.

Google’s AdMob Reflects on 2 Years of Mobile Evolution

AdMob released its Mobile Metrics report for May, which focuses on changes in the mobile market over the course of two years. Unsurprisingly, a lot has changed. While AdMob’s network traffic itself has grown a lot in that time, the company says there continues to be strong regional differences with devices used to access the mobile web.

AdMob Launches SDK, 2 Ad Formats for iPad

AdMob, which was recently acquired by Google, has announced the launch of its iPad App SDK (software developer kit). A representative for the company tells WebProNews, "AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now it is driving innovation on the iPad and helping developers start monetizing their iPad applications."

Google Completes Acquisition Of AdMob
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Google said today it has officially completed its acquisition of AdMob.

The Google Blog offers more details about the AdMob acquisition. "It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business."

AdMob Compares Android/iPhone Stats
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AdMob, which Google recently got the green light from the FTC to acquire, has released its monthly Mobile Metrics Report (pdf), this time detailing the global base of Android, compared to that of the iPhone.