Google announced that in the coming weeks, AdMob developers will be able to make their in-app inventory available on Google’s DoubleClick Ad Exchange. Google is only letting a small number of pre-qualified buyers compete for the inventory at first, but …

Google was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google’s offices in Seoul, South Korea were raided and searched …

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

 In testimony before a U.S. House of Representatives subcommittee, the Federal Trade Commission explained how it protects consumers by applying well-established principles of competition to fast-changing technology markets.

AdMob released its Mobile Metrics report for May, which focuses on changes in the mobile market over the course of two years. Unsurprisingly, a lot has changed. While AdMob’s network traffic itself has grown a lot in that time, the company says there continues to be strong regional differences with devices used to access the mobile web.

AdMob, which was recently acquired by Google, has announced the launch of its iPad App SDK (software developer kit). A representative for the company tells WebProNews, "AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now it is driving innovation on the iPad and helping developers start monetizing their iPad applications."

Google said today it has officially completed its acquisition of AdMob.

The Google Blog offers more details about the AdMob acquisition. "It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business."

AdMob, which Google recently got the green light from the FTC to acquire, has released its monthly Mobile Metrics Report (pdf), this time detailing the global base of Android, compared to that of the iPhone.

The bad news for Google is that the FTC still hasn’t approved its acquisition of AdMob, and according to a fresh report, has in fact decided to take even more time to think things over.  The good news is that the FTC was supposedly motivated to review the situation by a development that makes a Google monopoly look less probable.

The Federal Trade Commission is not going to give Google’s acquisition of AdMob a thumbs up, according to new reports.  Indeed, the FTC seems likely to take the opposite approach and attempt to block the deal, with a formal show of opposition expected to occur in the near future.

This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.

Sometime this month, Googlers who work on Android probably earned the right to pop the corks on a few bottles of champagne.  New stats from AdMob (which unfortunately only run through February) indicate that Android was poised to pass the iPhone in terms of U.S. market share.

AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

The "Facts about Google’s acquisition of AdMob" page Google established in November of last year apparently hasn’t satisfied the Federal Trade Commission’s curiosity.  A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.

As smartphone usage becomes more and more mainstream, businesses have to consider how their audiences are interacting with them online. For that reason, it can help to gain insight into how users of different devices interact with those devices.

Google took the wraps off its Nexus One phone today, and by all accounts, this device will help spread Android further and faster than ever.  But new data from AdMob shows that the mobile operating system was already on quite a roll.

A post on the official AdMob blog began by stating that growth has been occurring at an impressive rate in recent months, noting, "Worldwide requests from Android devices increased 97% from October to December."

Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:

"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."

Two consumer groups Monday asked the Federal Trade Commission to block Google’s $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.

Google has issued a statement regarding the company’s pending acquisition of AdMob. Google’s intent to acquire the company was announced back in early November. The deal was for $750 million in stock.

Since then, the Federal Trade Commission has vowed to closely scrutinize the deal. Google had this to say today:

AdMob, which is in the process of being acquired by Google (regulators are still eyeing the deal), has released its Novemeber Mobile Metrics report. The themes for this one are that the Launch of new devices drove Android growth and the rise of smartphones resulted in a sharp increase in WiFi usage.

Google’s Android is growing like a weed.  Perhaps even a weed that’s been fertilized and watered as if it was a desirable flower.  A new report from AdMob lays out some impressive usage statistics and hints that there’s much more to come.

Here are two eye-opening stats of a somewhat broad-spectrum nature: "Worldwide requests from Android devices increased 5.8 times since April 2009."  Also, "In the US, Android has 20% share of smartphone traffic, up from 7% six months before . . ."

AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google’s acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.