All Posts Tagged Tag: ‘Ad-Tech’
The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference surrounding Digital Renaissance Moment pic.twitter.com/99LqcbzoYq — iab (@iab) September 29, 2014 The consortium, the IAB says, will create “scalable, innovative …
AOL used to be heavily invested in advertising technology, but that was a long time ago and they were replaced with the likes of Google and other current industry giants. Still struggling to stay afloat, they are set to launch a new platform that will allow advertisers to compete for space using a real-time bidding system. Demand-Side Platforms (DSP) have …
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any.
John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY.
Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.
At ad:tech New York, Dan LaCivita, President of Firstborn, a creative agency that worked on a well-received campaign for Pepsi’s Sobe brand, along with Rami Jabaji, the Associate Brand Manager for Sobe, showed off the campaign kicked off earlier this year at SXSW in which they created a Flash-based app that allowed users to create fake (but real-looking) tattoos on images of themselves, with the intention of fooling their friends (and mothers).
I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc.
Innovation is running rampant these days. That’s why we’re seeing so many startups launching and so many acquisitions from bigger companies happening. The good ones come from good ideas, and everybody’s rushing to have the next great idea. But where do these ideas come from? How do they get started?
It’s an interesting time to launch a startup, which is why you see so many popping up all the time. Word from ad:tech NY is that New York has become the ideal place to start up a startup. "It’s a lot easier and cheaper to start a companies these days," says Linda Gridley, of investment banking firm Gridley & Company. "There’s just a ton of innovation going on."
At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which it explored consumer expectation of brands.
"The thing that was interesting is that when it comes to people who are fairly sophisticated….there are a lot of similarities around the world," she said. "Regardless of the level of market development, you find very, very sophisticated social media users."
"Whenever I hear SMB, I think of Super Mario Bros," Foursquare co-Founder and CEO Dennis Crowley said today. But in all seriousness, he has tremendous pride in his service and its future use for local businesses (among other things).
Speaking here at ad:tech New York, he compared Foursquare to a Google Analytics for people who walk in your door. "These are your best customers," he said. "The check-in is kind of a commodity."
Here in New York at ad:tech, Technorati President and CEO Richard Jalichandra gave his annual "State of the Blogosphere" address. This has historically been a chance to reflect upon the Blogosphere’s impact on the world, and that impact is just as great as it’s ever been. That’s obvious up front.
9 out of 10 bloggers are reportedly talking about brands. Obviously that is important to consider in a time where opinions are easily swayed and conveyed (and shared) on the web through blogs and social media.
Twitter launched Fabric, its mobile platform for app developers, last year. It’s comprised of three modular kits that address stability, distribution, revenue, and identity. One of those, which addresses distribution, is Twitter Kit. At launch it included native tweet embeds, a tweet composer, and Sign …
Square announced that 100 local business owners in the U.S. are getting its new reader, which enables them to accept chip cards and mobile payments like Apple Pay. According to the company, these businesses are the first set of local businesses to have access to …
A couple years ago, Google launched a tool for comparing car insurance in Europe, and finally launched it in the U.S. earlier this year. At an AdWords event in May, the company announced the expansion of this feature to mortgages in the U.S. under the …
We’re now days away from Black Friday, and everyone is sharing stats related to the holiday shopping season. We just looked at Pinterest’s holiday shopping pin stats. Now we turn our attention to a Google infographic about how to prepare an AdSense site and ads …