All Posts Tagged Tag: ‘Ad-Tech’

IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference surrounding Digital Renaissance Moment pic.twitter.com/99LqcbzoYq — iab (@iab) September 29, 2014 The consortium, the IAB says, will create “scalable, innovative …

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AOL Launches Ad Tech DSP: They’re Back!

AOL used to be heavily invested in advertising technology, but that was a long time ago and they were replaced with the likes of Google and other current industry giants. Still struggling to stay afloat, they are set to launch a new platform that will allow advertisers to compete for space using a real-time bidding system. Demand-Side Platforms (DSP) have …

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