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IAB Announces New Ad Tech Lab For R&D

IAB Announces New Ad Tech Lab For R&D

By Chris Crum September 29, 2014

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Breeding Good Ideas and Fostering Innovation in Your Company

Innovation is running rampant these days. That’s why we’re seeing so many startups launching and so many acquisitions from bigger companies happening. The good ones come from good ideas, and everybody’s rushing to have the next great idea. But where do these ideas come from? How do they get started?

New York: Where It’s At for Startups?
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It’s an interesting time to launch a startup, which is why you see so many popping up all the time. Word from ad:tech NY is that New York has become the ideal place to start up a startup. "It’s a lot easier and cheaper to start a companies these days," says Linda Gridley, of investment banking firm Gridley & Company. "There’s just a ton of innovation going on."

Considering Check-In App Strategies for Business

It’s been an interesting day for location-based services. Facebook of course made its announcements. Yelp announced it will soon introduce check-in offers

Don’t Just Jump on the Social Media “Brand” Wagon
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At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which it explored consumer expectation of brands. 

"The thing that was interesting is that when it comes to people who are fairly sophisticated….there are a lot of similarities around the world," she said. "Regardless of the level of market development, you find very, very sophisticated social media users."

CEO Dennis Crowley “Bullish” on Foursquare for Local Merchants
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"Whenever I hear SMB, I think of Super Mario Bros," Foursquare co-Founder and CEO Dennis Crowley said today. But in all seriousness, he has tremendous pride in his service and its future use for local businesses (among other things). 

Speaking here at ad:tech New York, he compared Foursquare to a Google Analytics for people who walk in your door. "These are your best customers," he said. "The check-in is kind of a commodity."

What’s the Blogging Picture Look Like This Year?
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Here in New York at ad:tech, Technorati President and CEO Richard Jalichandra gave his annual "State of the Blogosphere" address. This has historically been a chance to reflect upon the Blogosphere’s impact on the world, and that impact is just as great as it’s ever been. That’s obvious up front. 

9 out of 10 bloggers are reportedly talking about brands. Obviously that is important to consider in a time where opinions are easily swayed and conveyed (and shared) on the web through blogs and social media.

Things a Lot of SEOs are Missing
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Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.

Social Media and Search Compliment Each Other
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WebProNews had a chat with Dana Todd of Newsforce, who talked about social media advertising and search. The two are impacting each other more than ever. What ways do you see social media and search impacting each other? Share your thoughts.

Fear and Advertising – Are you Scared Yet?
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WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.

The Process of Ad Copy Creation

WebProNews discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently. Do you have a process you use for ad copy creation? Tell us about it.

Good Mobile Marketing Isn’t an Advertisement

WebProNews recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.

Wikipedia Founder Talks Consumer-Generated Content for Branding
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WebProNews recently spoke with Jimmy Wales, Founder of Wikipedia for a few minutes, and discussed the past, present, and future of user-generated content as a marketing medium, not to mention several other topics. What kinds of brands do you think work the best for marketing with consumer-generated content? Share your thoughts with us.

Using Social Media To Grow Your Audience
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Building your brand using social media is one way to reach an audience on a limited marketing budget. The session "Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line," offered tips on enhancing your online presence.

Applying Traditional Media Metrics To New Media
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There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.

Advertising Legend Discusses Fear, Love At ad:tech
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Steve Hayden, who currently serves as a vice chairman at Ogilvy Worldwide, has been successful in the advertising industry for many years.  In fact, Hayden was a co-creator of Apple’s "1984" campaign.  And at ad:tech this week, Hayden gave a keynote address titled "Fear, Love, and Advertising with Steve Hayden."