Tablet Sales Projected to Hit 120 Million in 2012
Data from a new study by Gartner shows that worldwide tablet device sales are projected to hit almost 120 million in 2012. To be precise, 119 million tablets are expected to be sold – roughly double that of the 60 million shipped in 2011.
Before I go on, I am really impressed with Gartner’s total tablet market figure of 60,017118,883182,457369,258. I assume this number will account for all of the tablets that will be sold across the galaxy, through Q3, 2431.
Not surprisingly, Apple’s iPad is expected to make up 73 million in sales this year, and reach 170 million by 2016 – and while Android will achieve roughly half the sales of the iPad in 2012, the Google OS will be realistically competing with iPad by 2016. Microsoft’s Windows 8 is predicted to move a little under 5 million units in 2012, but the OS isn’t expected to launch until October. QNX powered tablets will slowly advance to roughly 18 million units sold by 2016.
With Microsoft tablets expected to achieve 11.8 percent of global sales by 2016, Carolina Milanesi, research vice president at Gartner, had this to say regarding Windows 8 – “IT departments will see Windows 8 as the opportunity to deploy tablets on an OS that is familiar to them and with devices offered by many enterprise-class suppliers. This means that we see Windows 8 as a strong IT-supplied offering more so than an OS with a strong consumer appeal.” This essentially means that Microsoft’s foray into the tablet market might be a little more difficult to predict, as Windows 8 might be seen as a bit more business-oriented than other tablets, which have been historically designed to cater more toward consumers.